Communication model for promoting tourism on Thai Lanna cultural conservation
by Taksina Seanyen
Title: | Communication model for promoting tourism on Thai Lanna cultural conservation |
Author(s): | Taksina Seanyen |
Advisor: | Kassara Sukpatch |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2015 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2015.44 |
Publisher: | National Institute of Development Administration |
Abstract: |
The aims of this research were to: 1) study the conditions and the problems of
communication for promoting on Thai Lanna cultural tourism conservation in the area
of the four provinces in the upper part in the north of Thailand in accordance with The
Act of National Tourism 2008 and The National Tourism Management Plan 2012-
2016; 2) design the communication model for promoting tourism on Thai Lanna
cultural conservation in the area of four provinces in the upper Northern region 1 of
Thailand in accordance with The act of National Tourism 2008 and The National
Tourism Management Plan 2012-2016; and3) evaluate the communication model for
promoting tourism on Thai Lanna cultural conservation in the area of the four
provinces in the upper Northern region 1 of Thailand in accordance with The Act of
National Tourism 2008 and The National Tourism Management Plan 2012-2016. It is
a mixed method of qualitative technique and quantitative technique. The qualitative
data was collected through In-Depth interviews and observations. The quantitative
data was analyzed through the application of descriptive statistic including
percentage, the arithmetic mean, standard deviation and variable Pearson's correlation |
Description: |
Dissertation (Ph.D.(Integrated Tourism Management))--National Institute of Development Administration, 2015. |
Subject(s): | Ecotourism -- Thailand
Tourism -- Economic aspects -- Thailand |
Resource type: | Dissertation |
Extent: | 233 leaves. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | http://repository.nida.ac.th/handle/662723737/3486 |
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