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Communication model for promoting tourism on Thai Lanna cultural conservation

by Taksina Seanyen

Title:

Communication model for promoting tourism on Thai Lanna cultural conservation

Author(s):

Taksina Seanyen

Advisor:

Kassara Sukpatch

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism Management

Degree department:

The Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2015

Digital Object Identifier (DOI):

10.14457/NIDA.the.2015.44

Publisher:

National Institute of Development Administration

Abstract:

The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism 2008 and The National Tourism Management Plan 2012-2016; and3) evaluate the communication model for promoting tourism on Thai Lanna cultural conservation in the area of the four provinces in the upper Northern region 1 of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012-2016. It is a mixed method of qualitative technique and quantitative technique. The qualitative data was collected through In-Depth interviews and observations. The quantitative data was analyzed through the application of descriptive statistic including percentage, the arithmetic mean, standard deviation and variable Pearson's correlation
The results of the study are as follows: the problems of communication for promoting tourism on Thai Lanna cultural conservation in the area of the four provinces in the upper northern region 1 of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism management Plan 2012-2016, the information of The Act of National Tourism, the Information about cultural conservation of Lanna architecture, the Information about cultural conservation of Lanna handicrafts, the Information about cultural conservation of Lanna ceremonies and the information about cultural conservation of Lanna foods were moderate. The perception of information included knowledge-forming process and collaboration from all sectors: government, private and public. The promotion of tourism in architecture required collaborative efforts in organizing events, and the presentations of essentials and significance of Lanna rites. There should be publicity for the Salakphat Festival, as well as the variety in the northern menu selections.
The communication model for promoting tourism on Thai Lannacultural conservation consist of the following: Sender as creator of the message or from whom the message is sent; Message as the actual content or idea for communication; Channel as the medium through which communication takes place, i.e., Mass Media, in the form of broadcast such as radios, televisions, printed media like newspapers, magazines, billboards, orelectronics media such as computers, as well as specialty media such as catalogues, pamphlets, etc.; and, finally, Receiver as tourists.

Description:

Dissertation (Ph.D.(Integrated Tourism Management))--National Institute of Development Administration, 2015.

Subject(s):

Ecotourism -- Thailand
Tourism -- Economic aspects -- Thailand

Resource type:

Dissertation

Extent:

233 leaves.

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

http://repository.nida.ac.th/handle/662723737/3486
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [76]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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