Now showing items 1-20 of 243

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    EFFECTS OF TRADITIONAL CHINESE CULTURE ON GREEN BEHAVIOR OF SALESPERSONS THROUGH THEIR PERCEIVED VALUE, GUANXI, PSYCHOLOGICAL CONTRACT, AND JOB CRAFTING: AN EMPIRICAL STUDY BASED ON THE THEORY OF PLANNED BEHAVIOR AND SELF-DETERMINATION THEORY 

    Chunyu Zhang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 11/8/2023)

    Employee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal ...
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    DEVELOPMENT MODEL OF THE ELDERLY'S HEALTH SERVICE SYSTEM TOWARDS THE EXCELLENCE OF TERTIARY HOSPITALS ATTACHED TO THE ROYAL THAI NAVY 

    Benjapak Sanghuaiprai; เบญจภัค สางห้วยไพร; Wisakha Phoochinda; วิสาขา ภู่จินดา; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

                  The development model of the elderly’s health service system towards the excellence of tertiary hospitals attached to the Royal Thai Navy used the mixed quantitative and qualitative research and aimed to 1) Study the elderly’s health service system of tertiary hospitals attached to the Royal Thai Navy 2) Compare the quality of life and demand of health service of the elderly with different abilities of daily living and seeking services of the tertiary hospitals in different areas and 3) Synthesize the development model of the elderly’s ...
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    ESSAYS ON ECONOMIC BUBBLES 

    Pichet Kaytanyaluk; Pichet Kaytanyaluk; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 12/8/2022)

    The aim of this dissertation is to study the bubbles in the economy. There are two separated studies which are 1) “Testing the bubbles and the crashes of the asset prices: The evidence from the southeast Asian countries.” and 2) “Can government bond replace rational bubbles? The empirical investigation on Singapore and Thailand.” combined in this dissertation.  For the long period of time, many economists try to find the detector for the existense and the crashes of the bubble. However, many of econometric models might distinquish the explosive ...
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    EMOTIONAL TOURIST-EXPERIENCE DESIGN: A HEALTH-WELLBEING FOR THE ACTIVE 50-PLUS   

    Anugool Bhumiwat; อนุกูล ภูมิวัฒน์; Suwaree Namwong; สุวารี นามวงค์; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ...
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    ONLINE MARKETING STRATEGIES FOR COMMUNITY-BASED TOURISM IN THE ANDAMAN CLUSTER OF THAILAND 

    Jutamas Phengkona; จุฑามาส เพ็งโคนา; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    CAPACITY DEVELOPMENT OF RICE NOODLES PRODUCTION THROUGH  CLUSTERING : A  CASE STUDY OF NAKHON PATHOM PROVINCE 

    Nuttapong Petlaor; ณัฐพงษ์ เพชรละออ; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    Legal Measures for The Ancient Monuments Preservation 

    Chanajit Ronmai; ชนะจิต รอนใหม่; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 12/8/2022)

    This Master’s thesis aims to study about The Legal Measures for Ancient Monuments Preservation. The research include literature concepts, principles and legal principles of Ancient Monuments Preservation and the authority, As well as problems and obstacles in the Ancient Monuments Preservation from law enforcement. in order to build the right understanding for all sectors to promote and, support the right to participation in the Ancient Monument Preservation. This will lead to a balance between the government section and the people in preserving ...
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    ASEAN Framework Agreement on Traditional Knowledge Protection 

    Vivit Vongthip; วิวิธ วงศ์ทิพย์; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    According to the ASEAN Economics Community (AEC) strategies, Traditional Knowledge (TK) is significant role for ASEAN community which supports Intellectual Property system of ASEAN community. It is necessary for all ASEAN member countries, which are the sources of TK, to develop the measure of protection through ASEAN Economic Community Blueprint 2025 and ASEAN Intellectual Property Rights Action Plan 2016-2025. However, each ASEAN member countries possess different legal measures for TK protection. The differences become the problems toward ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN ASIA 

    Visamanh Sanaphanh; Visamanh Sanaphanh; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 12/8/2022)

    This study has the propose to investigate the relationship between financial development and economic growth of overall countries in Asia, using the financial development indicators such as banking development indicators, stock market development indicators and economic growth taken as a panel data of all 48 countries in Asia that cover the period of 1975-2015. The study also proceeds the country-specific effects by applying panel data fixed effects methods, performing the causality test using panel var causality and apply the Generalized Method ...
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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    ROLES OF PEOPLE'S MEDIA FOR VIOLENCE NEGOTIATION IN DEEP SOUTH THAILAND'S PEACE PROCESS 

    Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)

    This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
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    Responsibility of Transport Aircraft : Study Case of  Delay 

    Ladarat Chotirat; ลดารัตน์ โชติรัตน์; Kiarttiphorn Umpai; เกียรติพร อำไพ; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 12/8/2022)

    This thesis aims to study the liability of international air carriers. By studying the content under the international air carriage law. Which has studied about the background. Concept of international air carrier liability And the evolution of the law on liability for damages arising from the delay in carriage Due to the delay in the handling or transportation by air. The objective is to analyze the problem of determining the scope, meaning or definition of the term delay. Including the advantages and disadvantages of the absence of a defined ...
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    THE DEVELOPMENT OF AWARENESS ON GREEN ICTTHROUGH THE IMPLICATIONS OFSELF-DIRECTED LEARNING 

    Kultida Malison; Kultida Malison; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    This mix-method study aims at investigating dimensions of awareness on Green ICT and self-directed learning among employees working in the listed companies in The Securities Exchange of Thailand (SET). The influences of self-directed learning on awareness of Green ICT were also examined. The dimensions of awareness on Green ICT were collected through 37-item Green ICT questionnaire, and the results revealed that there were primarily three dimensions of awareness on Green ICT among Thai employees: 1) Saving energy and Avoiding using wasteful paper; ...