The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collection ...

คู่มือฉบับนี้เป็นเอกสารที่จัดทำขึ้นสำหรับผู้ใช้งานปลายทาง (End users) เพื่อประกอบการเรียกดูและค้นหาข้อมูลในระบบคลังปัญญาของสถาบันบัณฑิตพัฒนบริหารศาสตร์ เนื้อหาในคู่มือประกอบด้วย วิธีการเรียกดูข้อมูล วิธีการค้นหาข้อมูล วิธีกรองผลการค้นหา รูปแบบการแสดงผลข้อมูล และวิธีเข้าถึงเอกสารฉบับเต็ม

The study is mixed methods research, comprising both quantitative and qualitative research, aimed to study 1) the characteristics of Thai youths risky for cyberbullying and being cyberbullied, 2) cyberbullying behaviors of Thai youths, 3) media, psychological, and social factors influencing cyberbullying of Thai youths, 4) roles of digital media on cyberbullying of Thai youths, and 5) preventive and corrective approaches or guidelines to deal with cyberbullying among Thai youths. The questionnaires were collected from 400 youths aged 13-18 years ...

This qualitative research aims to study the flow of political information through social media based on the PDRC movement of 2013-14 in the areas of: 1) The flow of information through social media during the movement; 2) Creation of an online public sphere to support the movement; and 3) The roles and reliability of the information flowing through social media. A content analysis was used to analyze both social-media content and transcriptions from in-depth interviews with communicators of both traditional and new media. Information regarding ...

This study was conducted with the objectives to examine 1) Lifestyle of older adults; 2) Study of Online Media and Online Health Media Exposure Behavior; 3) Level of Online Health Media Literacy; 4) Relationship between the Lifestyle of Older Adults and their level of Online Health Media Literacy; 5) Relationship between Online Health Media Exposure and Online Health Media Literacy; 6) Difference between Older Adults, who had different age groups had different levels of online health media literacy; and 7) Difference between older adults, who ...

The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ...

The aim of this research is to (1) investigate sustainable consumption and production indicators for industries as well as examine the difficulties and limitations in using these indicators for the Eco-Factory program under the Federation of Thai Industries; and (2) develop sustainable consumption and production indicators for Thai industries based on the Sustainable Consumption and Production Roadmap 2017-2037 and circular economy principles which are part of Thailand’s long-term strategic plan under the national industrial development goals ...

This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...

The purpose of this research is to examine the sustainable fashion ecosystem from global context and from Thai aspect in order to communicate and embed sustainable fashion practices as the new normal in Thailand through Design Thinking. The mixed method is employed. According to the exploratory sequential design process, the research is divided in to three phases; systematic literature review, followed by a quantitative research through an online survey and a qualitative approach through in-depth interview. The finding indicates that 1) fashion ...