Now showing items 16-35 of 208

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    CAPACITY DEVELOPMENT OF RICE NOODLES PRODUCTION THROUGH  CLUSTERING : A  CASE STUDY OF NAKHON PATHOM PROVINCE 

    Nuttapong Petlaor; ณัฐพงษ์ เพชรละออ; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; National Institute of Development Administration. School of Social and Environmental Development; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...
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    CASHLESS SOCIETY FROM CASH-BASED ECONOMY TO CASHLESS ECONOMY IN THAILAND  

    Jassada Sepetch; เจษฎา ศรีเพ็ชร; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์; National Institute of Development Administration. School of Public Administration; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this research were to study the changes incurred during the progression from a cash-based economy to a cashless society in Thailand, the factors related to a cashless economy and a cashless society in Thailand, and the development of a conceptual framework for the pursuit of a cashless society and economy in Thailand. The sample group was the population of all regions in Thailand. A total population of 2,800 samples was found. Thailand is likely to develop from a cash-based economy to a cashless economy. This is due to the ...
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    CAUSAL FACTORS AFFECTING INTEGRATED POLICY IMPLEMENTATION OF TOURISM IN  THAILAND  

    Nuttaprachya Nantavisit; ณัฐปรัชญา นันทวิสิทธิ์; Kassara Sukpatch; เกศรา สุกเพชร; National Institute of Development Administration. The Graduate School of Tourism Management; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 7/1/2022)

    The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ...
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    THE CAUSAL MODEL DEVELOPMENT OF FACTORS AFFECTING LOCALISM MEDIATING TOWARDPUBLIC PARTICIPATION IN ​CULTURAL HERITAGE TOURISMAROUND SI-THEP ANCIENT, PHETCHABUN PROVINCE 

    TIWAWAN SIRICHAROEN KANHA; ทิวาวรรณ ศิริเจริญ กันหา; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2022)

    Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house ...
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    THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION 

    Tanawan Vorasingha; ธนวรรณ วรสิงห์; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2022)

    The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ...
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    THE CAUSAL RELATIONSHIP OF SPA EXPERIENCE MANAGEMENT, SPA SERVICE QUALITY MANAGEMENT AND CUSTOMER SATISFACTION INFLUENCING ON CUSTOMER LOYALTY OF DAY SPAS IN BANGKOK, THAILAND 

    Piyachat Puangniyom; ปิยะฉัตร ปวงนิยม; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research attempts to propose and examine a theoretical conceptual model that investigates the causal relationships between spa experience management, spa service quality management influencing on spa customer satisfaction towards spa customer loyalty in the context of day spas established in Bangkok, Thailand. The research objectives are 1) Measuring the effectiveness level of spa experience management in day spas in Bangkok 2) Evaluating the level of spa service quality management provided by day spas in Bangkok among spa customers 3) ...
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    Characteristics of Fake News in Thailand and the Approach to Counter Them 

    Saowapak Rattanapong; เสาวภาคย์ รัตนพงศ์; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 13/8/2021)

    The objective of this qualitative research "Characteristics of Fake News in Thailand and the approach to counter them". There are two objectives of this research: 1) To analysis Characteristics of Fake News in Thailand by using qualitative content analysis. The sampling was collected from proving information from two sources: The Facebook Fan Page 'Anti-fake News Centre'  (collected 87 news) and The Facebook Fan page ‘SureAndshare’ (collected 48 news), 135 news in total, from 1 January 2019 to 31 January 2020. 2) To discover the suitable solution ...
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    CHINA-ASEAN EXPO EVALUATION AND MANAGEMENT CAPABILITY IMPROVEMENT STRATEGY 

    He Xue; He Xue; Renliang Li; Renliang Li; National Institute of Development Administration. International College,; Renliang Li; Renliang Li (National Institute of Development Administration, 4/6/2021)

    China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition ...
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    THE CHINESE GOVERNANCE MODEL OF THE NEW RURAL ELITE IN YONGCHUAN, CHONGQING: A CASE OF CONFUCIANISM-LAW CONFLICT  

    Ruoqi Zhao; Ruoqi Zhao; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; National Institute of Development Administration. International College,; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    The purpose of this study is to explore the governance model of new rural elite in Yongchuan, Chongqing, China under the background of Confucianism-Law conflicts. In order to achieve its purpose, this study was exploratory and qualitative in nature. One-on-one semi-structured interviews focus group interviews and observation were conducted as triangulation data collection in this study. The results of this exploratory study are 1) Rural Elite Mediation House was established under the joint action of multiple factors in order to solve the governance ...
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    A Cold-start Hybrid Context Recommendation System for Casual Restaurant 

    Pimchanok Patumchat; พิมพ์ชนก ปทุมชาติ; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 13/8/2021)

    Recommendation systems are used in a variety of industries. The goal of these systems is to identify satisfying selections of items for users. Traditional approaches are classified into several methods, such as Collaborative Filtering and Content-based Filtering. However, significant problems such as scalability, data sparsity, and cold-start are still observed. In this paper, we focused on the cold-start problem for new users. We introduced a hybrid-approach by combining demographic and similarity age functions, together with machine learning ...
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    Communication for 21st century learning of the visually impaired in carpenter training program : case study of Foundation for the Employment Promotion of the Blind in Pak Kret, Nonthaburi Province  

    Narangsan Damsri; นรังสรรค์ ดำศรี; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...
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    COMMUNICATION OF NATIONAL SECURITY ISSUES VIA ONLINE MEDIA IN THE INFORMATION OPERATIONS FRAMING 

    Soralak Pongpo; สรลักษณ์ พงษ์โพธิ์; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ...
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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    COMMUNICATION STANDARDS FOR SUSTAINABLE DEVELOPMENT OF THAI LISTED COMPANIES 

    Kantaphat Thanakunjiraphat; กันตพัฒน์ ธนกุลจีรพัฒน์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 4/6/2021)

    The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ...
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    Comparative Studies in Asean Public Administration 

    ไพโรจน์ ภัทรนรากุล (Semadhama Publishing House, 2018-09)
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    Comparative Study of Corporate Sustainability in Proactive Environmental Management  : The Case Study of  Business Organization in Thailand  

    Vannachat Kitkasemsin; วรรณฉัตร กิจเกษมสิน; Pakpong Pochanart; ภัคพงศ์ พจนารถ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 7/1/2022)

    This research aims to study the environmental management’s competency level and comparative study of environmental management processes of 2-study group between the 7-business sector in listed companies of the stock exchange of Thailand (SET) and Industrial companies in Maptaphut industrial Estate in Rayong Province (Maptaphut). Analyzing 7 organizational factors and 13 environmental management processes factors with 188 sub-issues affecting the environmental management’s competence level, the sampling data collected and statistical analyzed from ...
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    THE COMPETING OF INSTITUTIONAL LOGICS AND PRACTICE VARIATION ON COMMUNITY BASED REHABILITATION PROJECT IN THAILAND 

    Sarawoot Intapanom; ศราวุฒิ อินทพนม; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the set of institutional logics existing in Community-Based Rehabilitation (CBR) project including the dimension of state, professional, community, religion, market, and family, 2) to study the interrelation of institutional logics in terms of consistency, conflict, and competing logics, and 3) to study the structural dimensions that influence institutional logics in CBR project.  The research design used the qualitative research method. Secondary data was collected from related documents and ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...