Now showing items 37-56 of 208

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    Debt Burden of Farmers’ Households as Compared to Households of Other Careers 

    Areerat Lunlalad; อารีรัตน์ ลุนลลาด; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล; National Institute of Development Administration. School of Development Economics; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล (National Institute of Development Administration, 12/8/2022)

    This research aims to examine debt burdens of Thai households using the 2015 Socio-Economic Survey (SES) data conducted by the National Statistics Office (NSO). The study wants to find major factors that explain household debts especially those of farmer’ households, and to define some guidelines that might help to solve debt problems of farmer’s households. Four types of household debt are analyzed, i.e., (1) total household debts, (2) debts in doing agricultural business, (3) debts of household consumption, and (4) other debt burdens besides ...
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    A DESIGN OF A JOURNAL ARTICLE SELECTION MODEL BASED ON ABSTRACT USING COMBINATION OF SCANNING AND SKIMMING TECHNIQUES 

    Nantapong Keandoungchun; Nantapong Keandoungchun; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 7/1/2022)

    Typically, an academic writing style for journals is complicated because those journals use complex vocabularies and sentences. It might be hard for students to read journal articles in detail and in short periods of time. Therefore, this research proposes a Journal Article Selection Model (JASM) based on article abstract using combination of scanning and skimming techniques. JASM aims for two objectives. Firstly, JASM aims to find out knowledge within journal articles in the form of multi-layer topic model, which is the hierarchy of topics and ...
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    Design Thinking Approach: Communication for SustainableFashion as the New Normal in Thailand 

    Chavisa Cheyjunya; ชวิศา เชยจรรยา; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์ (National Institute of Development Administration, 4/6/2021)

    The purpose of this research is to examine the sustainable fashion ecosystem from global context and from Thai aspect in order to communicate and embed sustainable fashion practices as the new normal in Thailand through Design Thinking. The mixed method is employed. According to the exploratory sequential design process, the research is divided in to three phases; systematic literature review, followed by a quantitative research through an online survey and a qualitative approach through in-depth interview. The finding indicates that 1) fashion ...
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    DETERMINANTS OF CORPORATE VALUE: EVIDENCE FROM THE FILM AND TV ENTERPRISES OF NEEQ MARKET IN CHINA 

    Pan Ying; Pan Ying; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    The main purpose of this paper is to research the impact of the factors on the valuation of film and television companies in the National Equities Exchange and Quotations (NEEQ) market in China. The sample of research consisted of 88 film and television companies in the NEEQ market. Data related to the indicators were collected, where 300 unbalanced panel data were obtained from 2013 to 2018. Then, we established a fixed-effects regression model with demonstrated the impact of financial factors, non-financial factors and specific factors on firm ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...
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    DETERMINANTS ON COLLEGE TEACHERS’ WILLINGNESS TO CONTINUE USING IN ONLINE TEACHING SOFTWARE: FROM FLOW EXPERIENCE PROSPECTIVE 

    Na Wei; Na Wei; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    The world education system reform is developing towards the direction of digital evaluation. The online teaching market is large, and it is supported by Chinese government. Software companies would like to improve better teaching application. Although the online teaching software is wildly used, it defective and needed to be improved. The online survey was used to collect data onto 358 university teachers in Guangzhou. The aim at the study is to find out the main determinants on willingness to continue using online teaching software. Then, the ...
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    DEVELOPING DESTINATION SAFETY INDICATORS AND STRATEGY FOR PROMOTING TOURISTS' SAFETY CONFIDENCE 

    Thanapol Inprasertkul; ธนพล อินประเสริฐกุล; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    Developing Mathematical Model for Improving Runway's Capacity Using Landing Re-sequencing Approach : Case Study Suvarnnabhumi Airport 

    Natthawut Jirathammawat; ณัฎฐาวุฑฒิ์ จิรธัมมวัฒน์; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research develops a mathematical model for improving runway's capacity using landing re-sequencing approach. The case study Suvarnnabhumi airport isapplied. The objectives of this study are to (1) study the factor causing delay of arrival traffic at Suvarnnabhumi airport, (2) develop a mathematical model for re-sequencing of landing aircraft in the final approach phase to maximize the runway capacity and (3) apply the result of study as a tool to improve planning strategy for the air traffic controller in the future. The data used in this ...
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    THE DEVELOPMENT  OF STRUCTURAL EQUATION MODEL OF COMMUNICATION  OF NETWORK AFFILIATES FOR PROMOTING THE ELDERLY'S WELL-BEING BY DIGITAL TECHNOLOGY 

    Thunyawan Kaeochada; ธัญวรรณ แก้วชะฎา; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The research is aimed to study the communication process of the network affiliates in applying digital technologies for enhancing the elderly’s well-being, explore factors that influenced the elderly's well-being behaviors by the use of digital technologies, and develop a structural equation model of factors influencing the enhancement of the elderly’s well-being behaviors by the use of digital technologies. The study is mixed-method research, comprising both qualitative and quantitative research. For qualitative research, data were collected ...
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    DEVELOPMENT GUIDELINES MODEL OF MEDITATION ON ENVIRONMENTAL DISPUTES FOR THE RESTORATION OF NATURAL RESOURCES IN THAILAND 

    Jamras Laosattaya; จำรัส เลาสัตย์; Pakpong Pochanart; ภัคพงศ์ พจนารถ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 12/8/2022)

    This research aimed to 1) study basic data about mediation on environmental disputes for developing a model of mediation on environmental disputes for the restoration of natural resources, 2) to study and seek factors affecting the mediation process on environmental disputes affecting the restoration of natural resources in a tangible manner and 3) to prepare a model and suggestion appropriate to current situations based on development guidelines model of mediation on environmental disputes for the restoration of natural resources and environment ...
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    THE DEVELOPMENT GUIDELINES OF COMMUNICATION NETWORK MANAGEMENT AMONG ELDERLY SCHOOLS IN CHIANG RAI PROVINCE AND KALASIN PROVINCE 

    Panisaya Atijitta; ปณิสญา อธิจิตตา; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 13/8/2021)

    The study was aimed to study the current situation of communication network management and network communication strategies of the elderly schools in Chiang Rai and Kalasin Provinces, including guidelines for developing network communication of elderly schools towards sustainability. The study is qualitative research, conducted by in-depth interviews and focus group interviews with all concerned people in two groups of elderly schools: strong and developing. From the study, it was found that at present Kalasin Province has the highest number of ...
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    DEVELOPMENT MODEL OF THE ELDERLY'S HEALTH SERVICE SYSTEM TOWARDS THE EXCELLENCE OF TERTIARY HOSPITALS ATTACHED TO THE ROYAL THAI NAVY 

    Benjapak Sanghuaiprai; เบญจภัค สางห้วยไพร; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

                  The development model of the elderly’s health service system towards the excellence of tertiary hospitals attached to the Royal Thai Navy used the mixed quantitative and qualitative research and aimed to 1) Study the elderly’s health service system of tertiary hospitals attached to the Royal Thai Navy 2) Compare the quality of life and demand of health service of the elderly with different abilities of daily living and seeking services of the tertiary hospitals in different areas and 3) Synthesize the development model of the elderly’s ...
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    THE DEVELOPMENT OF AWARENESS ON GREEN ICTTHROUGH THE IMPLICATIONS OFSELF-DIRECTED LEARNING 

    Kultida Malison; Kultida Malison; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    This mix-method study aims at investigating dimensions of awareness on Green ICT and self-directed learning among employees working in the listed companies in The Securities Exchange of Thailand (SET). The influences of self-directed learning on awareness of Green ICT were also examined. The dimensions of awareness on Green ICT were collected through 37-item Green ICT questionnaire, and the results revealed that there were primarily three dimensions of awareness on Green ICT among Thai employees: 1) Saving energy and Avoiding using wasteful paper; ...
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    The development of data quality audit system 

    Sakda Loetpipatwanich; ศักดา เลิศพิพัฒน์วาณิชย์; Preecha Vichitthamaros; ปรีชา วิจิตรธรรมรส; National Institute of Development Administration. School of Applied Statistics; Preecha Vichitthamaros; ปรีชา วิจิตรธรรมรส (National Institute of Development Administration, 7/1/2022)

    There is much research in the last decade, but researchers have continued to study solutions to the problem of poor data quality but have not been able to deal with it. Due to the leap in information technology advancement causing the transition of the traditional data age to the age of Big Data where information comes from a variety of sources, various types, and there are enormous numbers. This change made data quality management more difficult and complex which cause a lot of labor and time. It also requires knowledge and understanding in ...
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    A Development of High Definition 3D Scanner System for Planar and Non-Planar Surfaces 

    Chalermyos Thiengchanya; เฉลิมยศ เที่ยงจรรยา; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์; National Institute of Development Administration. School of Applied Statistics; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์ (National Institute of Development Administration, 12/8/2022)

    Computer graphics technologies are significantly advanced. This results in the requirements for 3D models that are realistic in order to display on the screens of the electronic devices in the movie, video game, animation, sculpture, architecture, product design, augmented reality (ar) and virtual reality (vr) technologies industries as well as to print the 3D models through 3D printers. The purpose of this research study is to design and develop the object scanning system for storing the high definition 3D data of the planar and non-planar ...
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    DIALECTIC OF FRIENDSHIP: DISCOURSE ANALYSIS OF COMMUNICATION AND RELATIONSHIP BETWEEN SUPERMAN AND BATMAN IN SUPERHERO COMICS 

    Manatchai Amponpeerapan; Manatchai Amponpeerapan; Jaray Singhakowinta; จเร สิงหโกวินท์; National Institute of Development Administration. School of Language and Communication; Jaray Singhakowinta; จเร สิงหโกวินท์ (National Institute of Development Administration, 13/8/2021)

    This study conducted a 2-stage analysis of dialectics in a discourse of a seemingly antagonistic superhero partnership between Superman (Clark Kent) and Batman (Bruce Wayne) while aiming to expand upon our understanding of dialectical relationships, American friendship, masculine-heroism ethics, and the evolution of society. Firstly, the study used Quantitative Content Analysis (CA) in corroboration with William Rawlins’s Dialectical theory of Friendship (DTF), to extract themes and patterns shown in communications between the protagonists. Then, ...
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    DRIVING FORCES AND INFLUENCING MECHANISMS OF GOLF TOURISM IN THAILAND 

    Ke Sun; Ke Sun; Chih-Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    In recent years, highly valued by the Thai Tourism and Sports Bureau, sports tourism has made remarkable achievements in Thailand. The rapid development of the industry has provided a lot of research topics related to Thailand's sports tourism, one of which is research on the driving forces of Thai golf tourism. In order to promote Thai golf tourism, it is essential to define the driving factors behind its development whether the focus should be on tourism activities of individual golf tourists or on activities of the whole sports tourism. In ...
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    THE DRIVING OF SELF-REGULATORY MECHANISMS OF THE ADVERTISING PROFESSION IN THAILAND 

    Nichakhun Tuwaphalangkun; นิชคุณ ตุวพลางกูร; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2022)

    The research is aimed 1) to study the driving of self-regulatory mechanisms of the advertising profession in successful countries, 2) to explore the driving of self-regulatory mechanisms of the advertising profession in Thailand, and 3) to examine guidelines for solving problems and obstacles for the driving of self-regulatory mechanisms of the advertising profession in Thailand. The study was divided into two parts: Part 1: The study on the driving of self-regulatory mechanisms of the advertising profession in successful countries was conducted ...
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    E-GOVERNMENT AND PUBLIC SERVICE TRANSFORMATION TOWARDS A NEW CIVIL SERVICE ARCHITECTURE OF NEPAL 

    Varun Amatya; Varun Amatya; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    Digital governance in Nepal and elsewhere is perceived with much expectation and with some hopes of quality service. People anticipate a more inclusive and democratic society in which they can expect door-to-door services at any time and from any location. The lack of a well-defined organizational structure, a limited monitoring system, and various socio-political perspectives have necessitated a study of (e)-government in public organizations. The goal of the study was to look at how information and communication technology-based governance has ...
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    THE ECONOMIC IMPACT OF FINANCIAL INTEGRATION: A CASE OF CHENGDU-CHONGQING ECONOMIC CIRCLE 

    Qin Dingyi; Qin Dingyi; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; National Institute of Development Administration. School of Development Economics; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 7/1/2022)

    Finance is the general hub of modern market economy operation and plays a non-substitutable important position in economic progress. The fact of financial integration in promoting the economy has been confirmed in some places, but for the Chengdu-Chongqing Economic Circle, there is still little research for this "new topic", this field of research is still waiting for people to explore. This paper firstly combs the relevant theories of financial integration. On this basis, the sixteen cities that constitute the Chengdu-Chongqing Economic Circle ...