Now showing items 73-92 of 208

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    Factors Affecting Happiness: Comparison between Residents of a Community and Thai Rotary Club Members in Bangkok. 

    Chalida Teeranupattana; ชลิดา ธีรานุพัฒนา; Kalayanee Senasu; กัลยาณี เสนาสุ; National Institute of Development Administration. School of Human Resource Development; Kalayanee Senasu; กัลยาณี เสนาสุ (National Institute of Development Administration, 13/8/2021)

    The purposes of this research were to study 1) factors affecting happiness 2) role of membership as a moderator of the relationship between different factors and happiness 3) association between socio-demographic factors and happiness. Data were collected via Senasu’s survey (2017). The samples of this research were 200 residents of a community in Bangkok and 200 Thai rotary members club in Bangkok. The collected data were analyzed with descriptive and inferential statistics, including hierarchical regression and analysis of variance. The results ...
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    Factors Affecting Transfer of Short-Training Program among Professional Nurses: The Nursing Department of King Chulalongkorn Memorial Hospital 

    Subhanee Khiawsom; สุภาณี เขียวสม; Oranuch Pruetipibultham; อรนุช พฤฒิพิบูลธรรม; National Institute of Development Administration. School of Human Resource Development; Oranuch Pruetipibultham; อรนุช พฤฒิพิบูลธรรม (National Institute of Development Administration, 7/1/2022)

    The research study aimed to 1) study knowledge transfer from the training programs provided to the professional nurses 2) study the factors influencing knowledge transfer from the training programs provided to the professional nurses 3) study the relationship between the trainees’s characteristics factors, motivation factors, work environment factors and ability factors with transfer knowledge from these training programs 4) create an equation to predict knowledge transfer from these training programs based on the characteristics factors, motivation ...
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    FACTORS AFFECTING WORK MOTIVATION AND THE INFLUENCE OF WORK MOTIVATION ON CIVIL SERVANTS’ JOB PEFORMANCE THROUGH JOB SATISFACTION AS A MEDIATOR:AN EVIDENCE FROM DEPARTMENT OF HOME AFFAIRS IN HO CHI MINH CITY, VIETNAM 

    Nhat Khanh Le; Nhat Khanh Le; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์; National Institute of Development Administration. School of Public Administration; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์ (National Institute of Development Administration, 7/1/2022)

    This thesis is purposed to identify factors affecting work motivation and then to test the influence of job satisfaction as a mediator on the relationship between work motivation and employee job performance of civil servants working in the Department of Home Affairs in Ho Chi Minh City, Vietnam. Literature relating to theoretical background, main key concepts as work motivation, job satisfaction and job performance were reviewed. In the literature review, the conceptualization and definitions of six motivational factors (work conditions, job ...
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    FACTORS INFLUENCING INTENTION OF INFORMATION-RESOURCE SHARING: FROM THE PERSPECTIVE OF CONSENSUS PERCEPTION OF BLOCKCHAIN 

    Gang Li; Gang Li; Chih-Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 13/8/2021)

    The spreading of information technology (IT) and information systems (IS) provides opportunities for enterprises to maintain a competitive advantage. But information silos appeared with the growing use of IS. Silos have become a severe impediment that made IS inconvenient and inefficient, and impeded enterprise’s innovation and development. Therefore, the present study aims to resolve these issues by helping understand how to encourage information-resource sharing within the enterprise. We first proposed a new concept, consensus perception, based ...
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    FACTORS INFLUENCING LEVEL OF TRUST IN THE RUSSIAN STATE MAINSTREAM MEDIA NEWS: CASE OF MOSCOW UNDERGRADUATE STUDENTS 

    Phillip Y. Freiberg; Phillip Y. Freiberg; Kasemsarn Chotchakornpant; เกษมศานต์ โชติชาครพันธุ์; National Institute of Development Administration. School of Public Administration; Kasemsarn Chotchakornpant; เกษมศานต์ โชติชาครพันธุ์ (National Institute of Development Administration, 7/1/2022)

    In the modern social sciences, the concept of trust is considered an essential element of the socio-cultural potential of each given society. The credibility (trustworthiness) of the media is a set of ideas and attitudes of the audience that allow government institutions to increase or maintain their social resources, at the time of the rise of information through the Internet is rising in Russia, and the overall propensity to trust by the Russian society is falling. Overall trust in general and trust in mass media, in particular, are of interest ...
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    FACTORS INFLUENCING SERVICE QUALITY OF THAI AIRWAYS INTERNATIONAL FLIGHTS 

    WATCHARAWIN KAMKIEW; WATCHARAWIN KAMKIEW; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    The purposes of this research are to analyze factors influencing the service quality of Thai Airways International Flights, to identify key problems related with service quality, and to suggest measures for improving the service quality of Thai Airways International Flights. Based on mixed-method approach, a questionnaire survey of 400 examples from Thai and foreign passengers who had experienced in flying with Thai Airways International Flights (TG) at Suvarnabhumi Airport was conducted during the period of June-July, 2020. Qualitative research ...
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    FACTORS INFLUENCING THE PERCEPTION OF MARKETING INNOVATION AND PURCHASING INTENTION OF THAI PASSENGERS USING DOMESTIC AIRLINES IN THE REGIONAL SECONDARY AIRPORT 

    Natchanok Pongsutthiyakorn; ณัฐชนก พงศ์สุทธิยากร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

             This research aimed to  a) evaluate Thai passengers’ perception towards domestic airlines’ marketing innovation based in the secondary cities, b) to investigate the factors of airline service’s alternatives and Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, c) to examine the effect of the alternatives to airline service factors that affected Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, d) to examine the effect of ...
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    FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN ASIA 

    Visamanh Sanaphanh; Visamanh Sanaphanh; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; National Institute of Development Administration. School of Development Economics; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 12/8/2022)

    This study has the propose to investigate the relationship between financial development and economic growth of overall countries in Asia, using the financial development indicators such as banking development indicators, stock market development indicators and economic growth taken as a panel data of all 48 countries in Asia that cover the period of 1975-2015. The study also proceeds the country-specific effects by applying panel data fixed effects methods, performing the causality test using panel var causality and apply the Generalized Method ...
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    FINANCIAL LITERACY, ASYMMETRIC INFORMATION AND CREDIT ACCESSIBILITY: CASE STUDY OF LAO'S SMALL AND MEDIUM ENTERPRISE 

    Vilasack Srithirath; Vilasack Srithirath; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 7/1/2022)

    Small and Medium Enterprise (SMEs) is a fundamental part of economic growth worldwide, ensuring sustainable growth, job creation, reducing income inequality, poverty reduction and highly conductive to economic growth in the Lao PDR. However, consistently with other SMEs worldwide, SMEs in Laos are also confronting with many obstacles especially financial access. So, this study aims to investigate the impact of financial literacy, reduction in asymmetric information and credit access for SMEs in Lao PDR. The questionnaire used to survey the financial ...
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    THE FLOW OF INFORMATION THROUGH SOCIAL MEDIA: A CASE STUDY OF THE PEOPLE'S DEMOCRATIC REFORM COMMITTEE (PDRC) MOVEMENT FROM 2013-2014 

    Ratana Maknantaphisit; รัตนา เมฆนันทไพศิฐ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 7/1/2022)

    This qualitative research aims to study the flow of political information through social media based on the PDRC movement of 2013-14 in the areas of: 1) The flow of information through social media during the movement; 2) Creation of an online public sphere to support the movement; and 3) The roles and reliability of the information flowing through social media. A content analysis was used to analyze both social-media content and transcriptions from in-depth interviews with communicators of both traditional and new media. Information regarding ...
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    Guidelines for Enhancing the Perceived Image of Secondary City Tourism in Thailand: A Case Study of Singburi Province 

    Kawinthida Loima; กวินธิดา ลอยมา; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are 1) to study the perception of tourism image of Singburi province that has an influence on intention to return to Singburi province and 2) to propose guidelines for enhancing tourism image awareness for Thai tourists intend to return to travel in Singburi province. The researcher uses a mixed research methodology. The quantitative data were collected, using questionnaires as a research tool from 400 Thai tourists traveling to Singburi province. The data were analyzed by using descriptive statistics included ...
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    Guidelines for Promoting the Scuba Diving Tourism in Thailand 

    Karnthida Promsavast; กานต์ธิดา พรหมสวาสดิ์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 4/6/2021)

    There are three objectives in the study of Guidelines for Promoting the Scuba Diving Tourism in Thailand, including 1) to study the Thai Scuba diving tourists 's behavior 2) to study the satisfaction level of Thai scuba diving tourists 3) to propose advice on the promotion of scuba diving tourism for the satisfaction of Thai diving tourists. A quantitative research method to study behavior and satisfaction of 420 Thai diving tourists by using questionnaires as a tool for data collection. The results of the research were as follows: 1. Most of ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    Guidelines for Service Quality Development of Small Accommodation’s Don Mueang Airport, Bangkok 

    Chanoksuda Chanakul; ชนกสุดา ชนะกุล; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research aims 1) to study Thai tourists’ behavior that influences their decision to choose small accommodation services at Don Mueang International Airport, 2) to study the factors affecting their decision to revisit small accommodation services at Don Mueang International Airport, 3) to evaluate small accommodation services at Don Mueang International Airport on the quality of service management, and 4) to propose a guideline for developing the quality of service management. It is a quantitative research using a questionnaire as a data ...
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    Guidelines for the Development of Consumer Protection Law on Digital Content 

    Sakunphong Treesomphong; สกุลพงษ์ ตรีสมพงษ์; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; National Institute of Development Administration. The Graduate School of Law; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 4/6/2021)

    This thesis aims is to study to investigate and suggest the guidelines for development of consumer protection laws on digital content by documented methods, study for the consumer protection laws on digital content, including enforcing Thai laws, International Laws and Foreign Law in comparative law perspective. The research is involved of the Definition and the scope of consumer protection on digital content, consumer protection on pre-contract and post-contract for the contract to supply digital content, standard for digital content and consumer ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE 

    ARPASSORN AONVISET; อาภัสสร อ้นวิเศษ; Ousa Biggins; อุษา บิ้กกิ้นส์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Ousa Biggins; อุษา บิ้กกิ้นส์ (National Institute of Development Administration, 13/8/2021)

    The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...