Now showing items 86-105 of 192

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    Happiness at work: a comparison between the public and private sectors.  

    Atcharaporn Wongpun; อัจฉราพร วงศ์พันธุ์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์ (National Institute of Development Administration, 7/1/2022)

    Happiness at work: a comparison between the public and private sectors. This descriptive study aims to    1) compare the happiness at work in different dimensions both public and private, analyze the perspective of happiness at work. 2) analyze the factors influencing the happiness of people working between the public and private organizations. This research is a secondary study of data from the Working Conditions Survey Project 2018 and the happiness survey of working people (in the organization) from the National Statistical Office The study ...
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    Health Communication Strategy and Satisfaction in Using Online Health Communities 

    Thikumporn Ratchawong; ทิฆัมพร ราชวงค์; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 3/6/2022)

    The study of health communication strategy and satisfaction in using online health communities. to study types of online communities on health association in various platforms and strategies created by content providers that disseminate a variety of health information on their channels, and to study the motives and satisfaction in the use of online communities as information transmitters. The study is conducted with the mixed method; purposive sampling approach selecting from the online communities. The findings show that the types of online ...
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    HIGH QUALITY TOURIST’S ONLINE CONSUMER BEHAVIOR – BASED ONLINE MARKETING COMMUNICATIONS STRATEGIES OF LUXURY BOUTIQUE HOTELS IN BANGKOK, THAILAND­ 

    Prach Punnasuparom; ปราชญ์ ปุณณศุภารมย์; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...
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    Identification Construction and Identity Communication of Women Dress in Thai Fabric  

    Onusa Buaban; อรอุษา บัวบาน; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2023)

    The research titled “Identification Construction of Women Dress in Thai Fabric”. The objective of this study was an Identification Construction of Women Dress in Thai Fabric. This qualitative study gathered the concept of Hermeneutic Phenomenology data by using In-depth Interviews from a group of Women Dress in Thai Fabric 9 key informants. And Textual Analysis from information groups communicate through social media on Facebook. Findings: The Identification Construction of Women Dress in Thai Fabric, which is composed of identity can be divided ...
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    IMPACT OF HIGH-COMMITMENT HUMAN RESOURCE MANAGEMENT ON THE TURNOVER INTENTION OF TEACHERS IN CHINESE PRIVATE UNIVERSITIES– MEDIATING EFFECT OF ORGANIZATIONAL COMMITMENT AND MODERATING EFFECT OF JOB EMBEDDEDNESS: THE CASE OF JIANGXI PROVINCE, CHINA 

    ZHAOYAN ZHANG; ZHAOYAN ZHANG; Marisa Laokulrach; มาริษา เลากุลรัตน์; National Institute of Development Administration. International College,; Marisa Laokulrach; มาริษา เลากุลรัตน์ (National Institute of Development Administration, 7/1/2023)

    As a powerful supplement to higher education, private higher education has been an important part of China's higher education field, which promoted the diversified development of higher education in China and realized the rational allocation of educational resources. However, there are still many human resource management problems of professional teachers in private universities. For example, the participation of professional teachers in the decision-making of teaching management is very low, and their teaching needs and requirements are often ...
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    THE IMPACT OF REGULATORY FOCUS ON JOB PERFORMANCE OF HIGHER EDUCATION INSTITUTION TEACHERS IN CHINA BASED ON DOUBLE-MEDIATING EFFECT 

    SIYU YANG; Siyu Yang; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 7/1/2023)

    Nowadays with increasingly fierce competition among higher education institutions (HEIs) worldwide, much attention has been given to upgrading school management level and building high-quality teaching staff. In recent years, China has issued various policies and regulations to strengthen the development of HEIs and has built the largest higher education system of the world. Thus, this research focuses on Chinese teachers to carry out relevant studies. More specifically, under the context of this research the word “teachers” only stands for those ...
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    The Impacts of Local Executive' Policies on Provincial Administrative Organizations' Revenue Collection 

    Supatjit Ladbuakhao; สุพัฒน์จิตร ลาดบัวขาว; Chandra-nuj Mahakanjana; จันทรานุช มหากาญจนะ; National Institute of Development Administration. School of Public Administration; Chandra-nuj Mahakanjana; จันทรานุช มหากาญจนะ (National Institute of Development Administration, 12/8/2022)

    The main objectives of this research were 1) the impacts of local executive' policies on provincial administrative organizations' revenue collection; 2) to study the management of revenue collection for success on provincial administrative organizations' revenue collection. The research method uesd are qualitative are research documents and informal interviews. From key informants related to the impacts of local executive' policies with a total of 12 people within the local executive', department head and the officials involved in collecting ...
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    THE IMPACT OF FOREIGN BANK ENTRY ON DOMESTIC BANKS AND ECONOMY OF LAO PDR 

    Chanhdavone Khamphoumy; Chanhdavone Khamphoumy; Saran Sarntisart; ศรัณย์ ศานติศาสน์; National Institute of Development Administration. School of Development Economics; Saran Sarntisart; ศรัณย์ ศานติศาสน์ (National Institute of Development Administration, 7/1/2023)

    As the level of financial combination and liberalization increased considerably in the 1990s, the number and market share of foreign banks in Lao PDR has increased rapidly. The purpose of this thesis is to estimate the effects of foreign bank presence on the performance of domestic banks and the economy in the Lao PDR empirically. For the first model, a sample of 27 banks over the time period of 2012–2020 is used in the analysis of the effect on the performance of domestic banks, employing a panel data methodology by random effect model. The ...
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    IN THE RACE FOR SUSTAINABILITY AND FINANCIAL EXCELLENCE: ADVANCING FIRMS' INVESTMENT IN KNOWLEDGE ASSETS AND INNOVATIONS  

    Muhammad Azhar Khalil; Muhammad Azhar Khalil; Kridsda Nimmanunta; กฤษฎา นิมมานันทน์; National Institute of Development Administration. School of Business Administration; Kridsda Nimmanunta; กฤษฎา นิมมานันทน์ (National Institute of Development Administration, 3/6/2022)

    This dissertation focuses on the firms’ investment management decisions regarding knowledge assets (intangible assets), innovation, sustainable investments, and other knowledge management practices through which firms generate both financial benefits and improved environmental outcomes. The previous title of this dissertation was ‘In the race for excellence: the role of knowledge assets and innovation’ (as appeared in the IRB document). The overall agenda is classified and decomposed into three major interrelated sections in an attempt to achieve ...
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    Influence of Corporate Ethics on the Dedication of Hotel Workers in the Eastern Economic Corridor 

    Sommanat Sukanya; โสมนัส สุกัญญา; Chokechai Suveatwatanakul; โชคชัย สุเวชวัฒนกูล; National Institute of Development Administration. The Graduate School of Tourism Management; Chokechai Suveatwatanakul; โชคชัย สุเวชวัฒนกูล (National Institute of Development Administration, 12/8/2022)

    This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ...
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    THE INFLUENCE OF FISCAL AND FINANCIAL POLICIES ON UPGRADING OF REGIONAL INDUSTRIAL STRUCTURE 

    Chen Jing; Chen Jing; Apirada Chinprateep; อภิรดา ชิณประทีป; National Institute of Development Administration. School of Development Economics; Apirada Chinprateep; อภิรดา ชิณประทีป (National Institute of Development Administration, 7/1/2023)

    Policies to encourage economic development are different in different regions. Studies at home and abroad show that the financial development level and local GDP output value are relatively high in places with a high proportion of tertiary industry such as financial agglomeration and high-tech development level, and vice versa.
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    THE INFLUENCE OF JOB INSECURITY ON KNOWLEDGE WORKERS' INNOVATIVE BEHAVIOR 

    YUAN LI; YUAN LI; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Job insecurity reflects the desire and expectation of organizational managers for employees' exhibition of innovative behavior. Ubiquitous and inevitable, it has gradually become a common psychological problem. As a key driver of innovation, employee innovation depends heavily on knowledge workers, who are best able to spot problems and identify and capture opportunities. Based upon the transactional theory of stress and coping (TTSC), Attribution theory, this paper discusses the influencing mechanism of knowledge workers' job insecurity and ...
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    THE INFLUENCE OF LEARNING ENVIRONMENT AND LEARNING PRESSURE ON THE STUDENT DEVELOPMENT OF UNIVERSITY—BASED ON THE MEDIATING ROLE OF LEARNING ORIENTATION AND ENGAGEMENT 

    JIANYE SU; JIANYE SU; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Chinese universities are undertaking educational and teaching reforms to create a better university learning environment and improve the quality of higher education. At the same time, the Ministry of Education is also asking universities to raise the academic challenges of university students, reasonably increase the difficulty of university courses, expand the depth of courses, and expand the selectivity of courses (in China, it is called "increase the burden") to improve the quality of teaching and promote the development of students. However, ...
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    THE INFLUENCE OF ONLINE BRAND COMMUNITY IDENTITY AND BRAND COMMUNITY TRUST ON CUSTOMER LOYALTY-- BASED ON MEDIATION EFFECTS OF CUSTOMERS’ PARTICIPATION AND CUSTOMERS’ CO-CREATED VALUE 

    GUOLING ZHANG; GUOLING ZHANG; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    With the spread of mobile communication equipment and the rapid development of the Internet economy, consumers are increasingly choosing to make purchasing decisions through the information provided by the Internet. As a result, more enterprises are accelerating their online business transformation, and more and more enterprises are joining the wave of online brand community building to maintain brand-customer relationships, help enterprises manage consumer relationships and maintain customer loyalty. As a result, the online business of the ...
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    THE INFLUENCING FACTORS OF ENTERPRISE DIGITAL TRANSFORMATION ON THE PERSPECTIVE OF INNOVATION —— AN EMPIRICAL STUDY OF CHINESE PHARMACEUTICAL ENTERPRISES 

    XIAOWEN LUO; XIAOWEN LUO; Shun-Chi Yu; Shun-Chi Yu; National Institute of Development Administration. International College,; Shun-Chi Yu; Shun-Chi Yu (National Institute of Development Administration, 7/1/2023)

    Digital revolution has altered the business models of a number of industries. China’s pharmaceutical industry will be developed mostly via the digital transformation (DT) of pharmaceutical enterprises. Nevertheless, the current study on the digitization of Chinese pharmaceutical enterprises is deficient and trailing. Consequently, determining which key factors can influence the DT of pharmaceutical enterprises can support the government and enterprises in taking correct and effective steps to implement DT. The models of enterprise DT offered by ...
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    THE INFLUENCING FACTORS OF ONLINE COMPENSATORY CONSUMPTION BEHAVIOR OF CHINESE ELDERLY  

    Pengfei Jiang; Pengfei Jiang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    With the coming of aging and informatization at the same time, the status and share of the elderly in online consumer market have been continuously improved. The structure of the market has also changed greatly, so the problems, disadvantages, risks and unpredictable factors in the transaction between the elderly and the online shopping platforms would bring many tests to social management. In the context of new social development, the study of the consumption behavior of the elderly through online shopping can not only provide a theoretical basis ...
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    Instructional Design that Affect Learning Effectiveness  through Massive Open Online Courses (MOOCs)  of the Generation Y Workers in Bangkok 

    Benyasikarn Kanjanathanaseth; เบญญศิกานต์ กาญจนาธนเสฏฐ์; Chaiyuth Chinokul; ชัยยุทธ ชิโนกุล; Chaiyuth Chinokul; ชัยยุทธ ชิโนกุล (National Institute of Development Administration, 4/6/2021)

    The objectives of this research were to analyze the structural designs, contributing factors, learning data, and overall benefits of Massive Open Online Courses (MOOCs) for Generation Y people in Bangkok. This survey research was based on both quantitative and qualitative  data. The sample consisted of 355 people employed in Bangkok and born between 1981 and 1999. They participated in Massive Open Online Courses (MOOCs) from service providers in Thailand and completed a survey about their experience. The measures used to analyze the data were ...
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    INTERPRETATION MODEL OF MEMORABLE TOURISM EXPERIENCE FOR THE MILLENNIAL GENERATION TOURIST IN COMMUNITY-BASED CULTURALTOURISM DESTINATIONS 

    Suwadee Bunmajarinon; สุวดี บุญมาจรินนท์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 7/1/2023)

      The objectives of this research are 1) To explore cultural capital that leads to memorable tourism experience and the types of interpreters for community-based cultural tourism destination, 2) To study the millennial generation tourist behavior in using the interpretation of tourist activities in community-based cultural tourism destination, 3) To compare the level of perceived value of importance and performance of the interpretation of tourism activities contributing the memorable tourism experience for millennial generation tourist in ...
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    A Legal Issue of Electronic Bills of Exchange 

    Ratchanee Suksawat; รัชนี สุขสวัสดิ์; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This Thesis targets at researching backgrounds and development of bill of exchange, its theories, rules of laws governing an Electronic Bill of Exchange and other concerned regulations in Thailand and overseas; and to conduct an analysis on, and a summary of, legal issues pertaining to the Electronic Bill of Exchange as well as to propose solutions thereto. From the research it is established that the Electronic Bill of Exchange is not a bill of exchange from a legal perspective of the Civil and Commercial Code, Book III, Title XXI, rather it ...
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    Legal measures for protection of postpartum employee 

    Chutima Suttiprapa; ชุติมา สุทธิประภา; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล; National Institute of Development Administration. The Graduate School of Law; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล (National Institute of Development Administration, 7/1/2023)

    This thesis is about the study of legal measures related to protection of postpartum employee. It is known that, from pregnancy to childbirth is the huge transitional period, employees who having mother role have to face the changes in their physical conditions, social pressure, the close people and many responsibilities at work which lead to psychological and emotional impact of maternal employees. Most problems is postpartum depression so the objective of the study is to develop legal measures providing rights and protection of maternal employees ...