Now showing items 102-121 of 208

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    KPI YEARBOOK 2561 

    สุรสิทธิ์ วชิรขจร (บริษัท เอ.พี. กราฟิค ดีไซน์และการพิมพ์ จำกัด, 2018-08)
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    Learning Development of Higher Education in the Digital Age : Case Study of the Three Southern Border Provinces  

    Nialya Sau; นิอัลยา สาอุ; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 12/8/2022)

    The main objectives of this study are (1) to study educational concepts within the digital era and how digital technology is adopted by undergraduate schools in the 3 southern border provinces; (2) to study the role and importance of educational digital technology in undergraduate schools in the 3 southern border provinces for development purpose; (3) to study provide recommendations on developing appropriate educational policies and learning development in the digital era by the undergraduate schools in the 3 southern border provinces. The ...
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    Legal Issues in the Collection and Retention of the Prisoner's DNA in Thailand 

    Nantaphak Bunnag; นันทภัค บุนนาค; Tanatthep Tianprasit; ธนัทเทพ เธียรประสิทธิ์; National Institute of Development Administration. The Graduate School of Law; Tanatthep Tianprasit; ธนัทเทพ เธียรประสิทธิ์ (National Institute of Development Administration, 7/1/2022)

    This Thesis aimed to studying the general information of Deoxyribonucleic Acid (DNA), relevant theories and literature regarding the collection and retention of the prisoner's DNA in Thailand, laws and regulations about the permission of DNA sample and DNA profile, related government agencies monitoring DNA national database. In this research, foreign laws and practical guidelines are applicable and analytically compared to Thailand concerning DNA issues. This comparison proposes to find the possible way of issuing or amending more covering and ...
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    The Legal Measure for Determination of the Sweetener Usage in Food and Beverage 

    Idsarapatr Pacharatana; อิศราภัทร์ พชรธนา; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This thesis has the purpose to study an appliance the Food Act B.E.2522 (1979) (the “Food Act”) regarding the food label and the advertisement by analyzing the problem of applying the laws whether or not it has the provision that cover the determination of the proper sugar quantity added in food, including the distinctness of the label that should make the customer understand and to study any other criteria that may develop the control on the sugar quantity in food, to what extent. From this research, Thailand does not have the legal measure of ...
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    Legal Measures for The Ancient Monuments Preservation 

    Chanajit Ronmai; ชนะจิต รอนใหม่; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; National Institute of Development Administration. The Graduate School of Law; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 12/8/2022)

    This Master’s thesis aims to study about The Legal Measures for Ancient Monuments Preservation. The research include literature concepts, principles and legal principles of Ancient Monuments Preservation and the authority, As well as problems and obstacles in the Ancient Monuments Preservation from law enforcement. in order to build the right understanding for all sectors to promote and, support the right to participation in the Ancient Monument Preservation. This will lead to a balance between the government section and the people in preserving ...
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    Legal Problems Condominium Management 

    Thanakrit Thaimee; ธนกฤต ไทยมี; Kiarttiphorn Umpai; เกียรติพร อำไพ; National Institute of Development Administration. The Graduate School of Law; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 7/1/2022)

    A condominium juristic person can be established by virtue of the Condominium Act B.E. 2522. The Act stipulates that a condominium juristic person must have a condominium juristic person manager who can be either a natural person or a juristic person. In the case where juristic person manager is a juristic person, such juristic person shall appoint a natural person to act on behalf of the juristic person as the manager. The law stipulates that the condominium juristic person has a representative for the management and shows its intent on behalf ...
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    Legal Problems Related to Supervision of Cyberbullying Among Children and Youth 

    WORANAN DARAPONG; วรณัน ดาราพงษ์; Auntika Na Pibul; อัญธิกา ณ พิบูลย์; National Institute of Development Administration. The Graduate School of Law; Auntika Na Pibul; อัญธิกา ณ พิบูลย์ (National Institute of Development Administration, 4/6/2021)

    This research is about the legal problems related to supervision of cyberbullying among children and youth. It examines the current issues arising against children and youth in order to propose appropriate legal framework for addressing such issues. The study was conducted by studying legal documents to find concepts, theories, laws, and impacts related to cyberbullying. At present, the network communications cause the bullying to change from physical bullying to cyberbullying. Cyberbullying has become increasingly severe and affected emotional, ...
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    Lesson Learned Concerning Community's Success in Adaptation Against Impact from Drought: A Case Study of Baan Limthong Community, Nangrong Distric, Buriram 

    Sathika Naweera; สาธิกา นาวีระ; Chamlong Poboon; จำลอง โพธิ์บุญ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Chamlong Poboon; จำลอง โพธิ์บุญ (National Institute of Development Administration, 12/8/2022)

              The objectives of this research were 1) to study the drought situation and the actions to solve the problems and 2) to analyze the community’s success in adaptation against impact from drought of Baan Limthong community. The data were collected by interviewing community leaders, residents, and local government’s administrators and officials, as well as observation. Data analysis employed the Content Analysis based on CIPP-I Model.           The results revealed that in the past the area was affected by drought, resulting in a water ...
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    Marketing Communications: Interacting with Customers and Building Strong Brands 

    บุญชัย หงส์จารุ (Aekpimthai Publishing, 2018-07)
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    Mobilization Process and Adaptation of Community in Implementation of Alternative Education: A Case Study of Yaa Ped Naam Learning Center, Maehongson Province. 

    Wanida Nakhisang; วนิดา นาคีสังข์; Patcharinruja Juntaronanont; พัชรินรุจา จันทโรนานนท์; National Institute of Development Administration. School of Social and Environmental Development; Patcharinruja Juntaronanont; พัชรินรุจา จันทโรนานนท์ (National Institute of Development Administration, 7/1/2022)

    The main objective of this research was to investigate the mobilization process and community adaptation in the implementation of alternative education of Yaa Ped Naam Learning Center operated a selected community. The research was based on the qualitative research methodology by adopting the case study approach. The community selected for the investigation was located in a remote area in Mae Hong Son Province. Data collection was conducted using the in-depth interview method with 21 key informants. This was coupled with participant observation ...
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    MODEL FOR QUALITY OF LIFE ENHANCEMENT IN COMMUNITY-BASED TOURISM BY UNDERSTANDING FACTORS INFLUENCING SOCIAL INEQUALITIES, THAILAND 

    Akkhaporn Kokkhangplu; อรรฆพร ก๊กค้างพลู; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...
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    MODEL OF  ELECTRONIC WASTE MANAGEMENT FOR EASTERN ECONOMIC CORRIDOR  

    Chalida Nieobubpa; ชลิดา เหนี่ยวบุบผา; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 7/1/2022)

    This research aimed to evaluate the household electronic waste (e-waste) management in Eastern Economic Corridor (EEC) in Chachoengsao, Chonburi, and Rayong provinces, and recommend the appropriate model of household e-waste management for EEC, notably at the policy level. This research was qualitative research by analyzing situations, problems, and impacts from household e-waste management in the three provinces between 2016-2019, with the concept of Pressure-State-Response (PSR). After that, evaluate the household e-waste management in the three ...
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    MODEL OF CUSTOMER EXPERIENCE MANAGEMENT IN THAI FULL-SERVICE RESTAURANT 

    Kritta-orn Chewwasung; กฤตอร จิววะสังข์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    THE MODEL OF SUCCESS FACTORS AFFECTING CONSUMER PURCHASE INTENTION BY VIDEO ADVERTISING VIA ONLINE INFLUENCERS 

    Maythaya Preeyanon; เมทยา ปรียานนท์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...
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    THE MODEL OF YACHT TOURISM MANAGEMENT IN PHUKET 

    Natdaporn Chonweerawong; ณัชฎาพร ชลวีระวงศ์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ...
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    Models Predicting Length of Stay and Readmission among Government Officials 

    Duangkamol Buajumrus; ดวงกมล บัวจำรัส; Arnond Sakworawich; อานนท์ ศักดิ์วรวิชญ์; National Institute of Development Administration. School of Applied Statistics; Arnond Sakworawich; อานนท์ ศักดิ์วรวิชญ์ (National Institute of Development Administration, 13/8/2021)

    This research aimed to study the model predicting length of stay and readmission among government officials’ patients with medical benefits by using negative binomial regression and binary logistic regression. The results found that 1) patient characteristics factors such as age and medical history factors such as length of stay, surgery, medical expenses, hospital level, disease group, and comorbidities and complications were related to the length of stay. 2) Patient characteristics factors such as sex and age and medical history factors such ...
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    A NEW APPROACH TO THE BUSINESS CYCLE AND INSIGHTS FOR THE ALLOCATION OF INVESTMENT ASSET CLASSES AND SECTORAL STOCK RETURNS ALONG THE BUSINESS CYCLE 

    Korn Talthip; Korn Talthip; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    Portfolio management strategy enables investors to reduce risk and maximize return. Investment in different stocks in equity market helps reducing non-systematic risk however systematic risk of portfolio obviously affected by macroeconomic conditions. Different stages of business cycle associates with changes in macroeconomic environment together with business sentiment and different market expectations which impact performance of specific asset classes in each stage. Equity in different stock sectors responses differently in various economic and ...
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    New Public Governance for Cultural Tourism: A Case Study Of Chak Phra Festival In Mueang District Suratthani Province  

    Thatchamat Suwet; ธัชมาศ สุเวช; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; National Institute of Development Administration. School of Social and Environmental Development; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 13/8/2021)

    The objectives of this research are to study the model of new public governance in the case of cultural tourism and to study problems and obstacles in new public governance for cultural tourism of Chak Phra Festival in Mueang District, Surat Thani Province. The qualitative research method was used for the study. Data were gathered by means of in-depth interviews and observations. The results of this study revealed that the Chak Phra festival was organized through the participation of and cooperation between various partners – these were a variety ...
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    ONLINE MARKETING STRATEGIES FOR COMMUNITY-BASED TOURISM IN THE ANDAMAN CLUSTER OF THAILAND 

    Jutamas Phengkona; จุฑามาส เพ็งโคนา; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...