Browsing สำนักบรรณสารการพัฒนา by Title
Now showing items 74-93 of 162
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MARKETING STRATEGIES OF COMMUNITY-BASED TOURISM FOR GENERATION Y CHINESE TOURISTS THE CASE OF ANDAMAN COAST, THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The sustainable development of community-based tourism or CBT requires a dynamic balance between supply and demand sides. There are rich CBT resources on the Andaman Coast of Thailand, but not many Chinese tourists come here to visit. The Generation Y Chinese tourists who have grown up in the digital age may create new market opportunities for the development of CBT on the Andaman Coast. This poses a challenge to innovative marketing strategies for CBT. Therefore, the purpose of this study is 1) To study the current marketing strategy of CBT on ... -
Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
The research on “Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults” had the objective to analyze the online social media exposure behavior of the visual impaired affecting purchasing decisions in order to analyze the behavior of using online social media of the visual impaired affecting the use of e-commerce to analyze the shopping decision-making process of the visual impaired affecting their shopping decision-making patterns and to analyze the factors that benefit and the factors ... -
A MODEL OF LANNA BOUTIQUE SMALL HOTEL'S SERVICE QUALITY, CUSTOMER SATISFACTION AND PERCIEVED VALUE INFLUENCING BEHAVIORAL INTENTION, A CASE STUDY OF CHIANG-MAI, THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)
The service quality model of a small boutique hotel in Lanna style: a case study of Chiang Mai province. The purpose of the dissertation is to study and analyze the confirmatory factor analysis components of service quality that affect the perceived value, customer satisfaction, and behavioral intent. To test the structural equation model of the service quality factor of a small boutique hotel in Lanna style affects behavioral intentions. To suggest the service quality model of a small boutique hotel in Lanna style. The quantitative method was ... -
Network governance of the Thai Health Promotion for reducing alcohol consumption
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)
The three main objectives about of this research were 1) to study the process of network governance of the Thai Health promotion for reducing alcohol consumption 2) to analyze the problems of network governance and 3) to find some useful suggestions for the network governance. The qualitative research methodology was employed for the study with documentary research in-depth interview and focus group. The research results indicated that the process of network governance included 1) Areas of operation and partners 2) There are characteristics of ... -
Online Buying Behavior and Digital Marketing Communication Persons with Visual Impairment
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This is a qualitative research where data collection was carried out using in-depth interview method. The sample group consisted of 21 persons who are fully and/or partially blind. The objective of this research was to study the behavior, needs and doubts of vision impaired persons from generations X, Y and Z in making online purchases and their expectations on communications for online marketing that helps them in making online purchases. The interviewee must be a person that makes online purchase at least once a month. The research results ... -
ORGANIZATIONAL LEARNING IN PRIMARY HEALTH CARE UNITS FOR COMMUNITY DEVELOPMENT IN KLONGSAN DISTRICT
; (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)
This research aimed to study the organizational learning (OL) of the Thai private primary care unit (PCU) by exploring the phenomena. This organizational research chose an individual PCU to examine the organizational identity of the learning process. Thus, this research was qualitative under phenomenology, exploring the organization's experiences. As the former private PCU, Nan-Ah hospital was selected for its outstanding performance: leader in establishing warm community clinic association, best case study award in knowledge development, and ... -
Patterns and Behaviours of Exposure to Fake News on Facebook of Generations X and Y People
; (สถาบันบัณฑิตพัฒนบริหารศาสตร์)
The objectives of this study were to: i) study the patterns of fake news on Facebook; ii) compare the exposure behavior to the fake news among Generations X and Y people; iii) compare the response behaviors of Generation X and Y people; and iv) study the relationship between the exposure behaviour to fake news and the response behaviour to fake news.The questionnaires were applied as a tool for collecting the data regarding the behaviors of exposure and response to fake news from the sample group of 423 Facebook users.The statistics employed for ... -
Problems of Law Enforcement in Distribution Controlling of Cosmetic Products via Electronic Commerce
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This article mentions purchasing and selling products over the internet (e-commerce) is becoming increasingly popular. The e-commerce businesses are growing quickly, are of greater importance to the economic system and have impact on industries, especially cosmetics industry. The cosmetic e-commerce industry allows small and large enterprises to sell their cosmetic products via e-commerce. One reason that justifies the popular tendency of cosmetic e-commerce is due to its accessibility and convenience. However, the cosmetic e-commerce poses legal ... -
THE PROCESS AND USERS’ PARTICIPATION IN NEWS REPORTING ON THAI CROWDSOURCING PLATFORMS
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The research is aimed to study 1) the process of news reporting on the crowdsourcing platforms of the Bureau of Networking and Public Participation, Thai Public Broadcasting Service (Thai PBS), and the Southern Cities Climate Change Resilience Network Foundation, 2) factors affecting users’ participation in news reporting on Thai crowdsourcing platforms, and 3) the development of the structural equation model of factors affecting users’ participation in news reporting on Thai crowdsourcing platforms. The study applied mixed methods of both ... -
Promote and support in Local Governance, Case Studied, Promote the public participation in local development plan of Lakha Subdistrict Municipality
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)
The objectives of this study are to investigate the dynamic of public participation in developmental planning process of lakha subdistrict municipality.The researcher selected lakha subdistrict municipality as studied case. The study was carried out through collection of information by secondary data studies (document data) and in-depth interviews. The research finding are following; 1) There are five level of public participation in developmental planning process of lakha subdistrict municipality : Information acknowledgement ... -
A PSYCHOSOCIAL MODEL OF GERIATRIC DEPRESSION: MEDIATING ROLES OF FAMILY SUPPORT AND CONFUCIAN COPING
; (National Institute of Development AdministrationNational Institute of Development Administration, 3/6/2022)
Geriatric depression is a serious public health issue worldwide, and also closely related to successful aging. With the intensification of the aging population in China, the issues in geriatric depression require more attention. This study aimed to further explore the relationship of phychosocial factors to geriatric depression from a holistic view, focusing on the impact of social resources, personal skills, coping styles on depression in Chinese older adults under influence of Confucian culture. Non-cognitive skills and Confucian coping ... -
PUBLIC-PRIVATE PARTNERSHIP FOR LABOR PRODUCTION AND DEVELOPMENT BETWEEN VOCATIONAL COLLEGES AND THE INDUSTRIAL SECTOR
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The research Public-Private Partnerships for Labor Production and Development in Cooperating between Vocational Colleges and Industries has the following objectives: 1) to study the components of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs and 2) to analyze the relationship of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs. The research used a quantitative research methodology to ... -
THE RELATIONSHIP BETWEEN EMPLOYEE PERCEPTIONS ON TALENT MANAGEMENT AND THE INTENTION TO LEAVE THROUGH JOB SATISFACTION AND AFFECTIVE COMMITMENT BASED ON A HIGH PERFORMANCE AND POTENTIAL SYSTEM
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The purpose of this research is: 1) to explain the relationships between talent management, job satisfaction, affective commitment, and the intention to leave among civil servants in HiPPS projects for the Thai public sector, 2) to develop a model of talent management affecting employees’ intention to leave an organization through job satisfaction and affective commitment, and 3) to develop policy recommendations for talent management in the Thai public sector. This research used a mixed method which includes quantitative and qualitative approaches. ... -
THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE OF CHINESE SMES IN THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Due to the rapid spread of COVID-19, countries have formed a state of isolation and economic decline. As a result, trade and investment activities between countries continue to decrease, so the unknown elements of trade and investment activities are a growing trend, leading to an unfavorable situation. It also hampers Chinese enterprises from expanding overseas. However, Chinese enterprises still invest in Thailand during the epidemic. It is because the social environment of people in Thailand is relatively stable, and preferential policies for ... -
Relationship between Health Behavior and Metabolic Syndrome Progression: A parallel latent growth curve modeling approach
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 3/6/2022)
OBJECTIVES: To develop a measurement model to assess the relationship between metabolic syndrome (MetS) progression and health behavior changes. METHODS: Medical records of checkup patients of a private hospital from 2006-2017. Data on exercise (EXE), smoking (SMK), and failure to control weight (FCW) were included as health behaviors. FCW was derived from waist circumference (WC) and body mass index (BMI). Blood pressure, high and low density lipoproteins (HDL, LDL), triglycerides (TG), and fasting blood sugar (FBS) were used for MetS diagnosis ... -
Research for Development and Validation on Helping Behavior of Bystanders Scale in Junior High School Students
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This research aimed at constructing and validating helping behavior of bystanders scale (HBBC) in junior high school students. Two important scales were constructed namely, 1) emotional support behavior of bystander scale (ESBBS), and 2) informational support behavior of bystander scale (ISBBS). The statistical approaches were exploratory factor analysis, and confirmatory factor analysis and validation. The samples in this study were grade 7th and 8th students in four junior high schools. Using multistage quota random sampling, the total samples ... -
A RESEARCH ON INFLUENCING FACTORS OF COLLEGE STUDENTS' SATISFACTION UNDER THE FLIPPED CLASSROOM---BASED ON THE MEDIATING ROLE OF KNOWLEDGE SHARING AND THE MODERATING ROLE OF SELF-EFFICACY
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Promoting the deep integration of information technology and education is the general direction problem to solve in the current education and teaching. Therefore, under the background of profound changes in the new form of education, a better mixed teaching organically combining online learning and offline face-to-face teaching has become a practical problem facing higher education in China today. As a model of the deep integration of information technology and learning theory, flipped classroom has become a hot spot in higher education reform ... -
RESEARCH ON SYNERGISTIC EFFECT OF MERGER AND ACQUISITION OF CEMENT INDUSTRY OF CHINA
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
At present, China's cement industry is facing severe overcapacity and supply-side structural reform, and corporate mergers and acquisitions are becoming more and more frequent. This paper takes the listed cement enterprises that have undergone merger and reorganization business in China in recent years as the research sample, Through the interview method to study the motivation of mergers and acquisitions in China's cement industry, analyze the performance of synergistic effects of different mergers and acquisitions, and explore the realization ... -
RESEARCH ON THE RELATIONSHIP OFENTREPRENEURSHIP CURRICULUM ONCOLLEGE GRADUATES'ENTREPRENEURIALCOMPETENCE IN CHINA
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Entrepreneurship education in Chinese universities started from the competition of business plans. Although it has been developed for more than 20 years, it is still dominated by the second class, and entrepreneurship education in the first class is seriously lacking. The main reason lies in the misunderstanding of entrepreneurship education in the field of higher education in China, which believes that entrepreneurship practical education can effectively improve the entrepreneurial competence of college students. Therefore, less attention is ... -
STRATEGIC MARKETING PROMOTION FOR THE EXPERIENTIAL THAI LOCAL FOOD FESTIVAL DEVELOPMENT: A CASE STUDY OF PHUKET, THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)
This research has the purpose to 1) examine local food festival market segmentation of tourists to local food festival in Phuket, Thailand, 2) investigate the underlying factors of perceived value and experience economy of tourists in a local food festival in Phuket, Thailand, and 3) examine the positive influences of perceived value, experience economy on behavior intention and tourist’s loyalty for the tourists in local food festival in Phuket, Thailand. This research uses mixed-methods research. First, the research used a quantitative research ...