Browsing สำนักบรรณสารการพัฒนา by Title
Now showing items 80-99 of 162
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Patterns and Behaviours of Exposure to Fake News on Facebook of Generations X and Y People
; (สถาบันบัณฑิตพัฒนบริหารศาสตร์)
The objectives of this study were to: i) study the patterns of fake news on Facebook; ii) compare the exposure behavior to the fake news among Generations X and Y people; iii) compare the response behaviors of Generation X and Y people; and iv) study the relationship between the exposure behaviour to fake news and the response behaviour to fake news.The questionnaires were applied as a tool for collecting the data regarding the behaviors of exposure and response to fake news from the sample group of 423 Facebook users.The statistics employed for ... -
Problems of Law Enforcement in Distribution Controlling of Cosmetic Products via Electronic Commerce
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This article mentions purchasing and selling products over the internet (e-commerce) is becoming increasingly popular. The e-commerce businesses are growing quickly, are of greater importance to the economic system and have impact on industries, especially cosmetics industry. The cosmetic e-commerce industry allows small and large enterprises to sell their cosmetic products via e-commerce. One reason that justifies the popular tendency of cosmetic e-commerce is due to its accessibility and convenience. However, the cosmetic e-commerce poses legal ... -
THE PROCESS AND USERS’ PARTICIPATION IN NEWS REPORTING ON THAI CROWDSOURCING PLATFORMS
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The research is aimed to study 1) the process of news reporting on the crowdsourcing platforms of the Bureau of Networking and Public Participation, Thai Public Broadcasting Service (Thai PBS), and the Southern Cities Climate Change Resilience Network Foundation, 2) factors affecting users’ participation in news reporting on Thai crowdsourcing platforms, and 3) the development of the structural equation model of factors affecting users’ participation in news reporting on Thai crowdsourcing platforms. The study applied mixed methods of both ... -
Promote and support in Local Governance, Case Studied, Promote the public participation in local development plan of Lakha Subdistrict Municipality
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)
The objectives of this study are to investigate the dynamic of public participation in developmental planning process of lakha subdistrict municipality.The researcher selected lakha subdistrict municipality as studied case. The study was carried out through collection of information by secondary data studies (document data) and in-depth interviews. The research finding are following; 1) There are five level of public participation in developmental planning process of lakha subdistrict municipality : Information acknowledgement ... -
A PSYCHOSOCIAL MODEL OF GERIATRIC DEPRESSION: MEDIATING ROLES OF FAMILY SUPPORT AND CONFUCIAN COPING
; (National Institute of Development AdministrationNational Institute of Development Administration, 3/6/2022)
Geriatric depression is a serious public health issue worldwide, and also closely related to successful aging. With the intensification of the aging population in China, the issues in geriatric depression require more attention. This study aimed to further explore the relationship of phychosocial factors to geriatric depression from a holistic view, focusing on the impact of social resources, personal skills, coping styles on depression in Chinese older adults under influence of Confucian culture. Non-cognitive skills and Confucian coping ... -
PUBLIC-PRIVATE PARTNERSHIP FOR LABOR PRODUCTION AND DEVELOPMENT BETWEEN VOCATIONAL COLLEGES AND THE INDUSTRIAL SECTOR
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The research Public-Private Partnerships for Labor Production and Development in Cooperating between Vocational Colleges and Industries has the following objectives: 1) to study the components of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs and 2) to analyze the relationship of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs. The research used a quantitative research methodology to ... -
THE RELATIONSHIP BETWEEN EMPLOYEE PERCEPTIONS ON TALENT MANAGEMENT AND THE INTENTION TO LEAVE THROUGH JOB SATISFACTION AND AFFECTIVE COMMITMENT BASED ON A HIGH PERFORMANCE AND POTENTIAL SYSTEM
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The purpose of this research is: 1) to explain the relationships between talent management, job satisfaction, affective commitment, and the intention to leave among civil servants in HiPPS projects for the Thai public sector, 2) to develop a model of talent management affecting employees’ intention to leave an organization through job satisfaction and affective commitment, and 3) to develop policy recommendations for talent management in the Thai public sector. This research used a mixed method which includes quantitative and qualitative approaches. ... -
THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE OF CHINESE SMES IN THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Due to the rapid spread of COVID-19, countries have formed a state of isolation and economic decline. As a result, trade and investment activities between countries continue to decrease, so the unknown elements of trade and investment activities are a growing trend, leading to an unfavorable situation. It also hampers Chinese enterprises from expanding overseas. However, Chinese enterprises still invest in Thailand during the epidemic. It is because the social environment of people in Thailand is relatively stable, and preferential policies for ... -
Relationship between Health Behavior and Metabolic Syndrome Progression: A parallel latent growth curve modeling approach
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 3/6/2022)
OBJECTIVES: To develop a measurement model to assess the relationship between metabolic syndrome (MetS) progression and health behavior changes. METHODS: Medical records of checkup patients of a private hospital from 2006-2017. Data on exercise (EXE), smoking (SMK), and failure to control weight (FCW) were included as health behaviors. FCW was derived from waist circumference (WC) and body mass index (BMI). Blood pressure, high and low density lipoproteins (HDL, LDL), triglycerides (TG), and fasting blood sugar (FBS) were used for MetS diagnosis ... -
Research for Development and Validation on Helping Behavior of Bystanders Scale in Junior High School Students
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This research aimed at constructing and validating helping behavior of bystanders scale (HBBC) in junior high school students. Two important scales were constructed namely, 1) emotional support behavior of bystander scale (ESBBS), and 2) informational support behavior of bystander scale (ISBBS). The statistical approaches were exploratory factor analysis, and confirmatory factor analysis and validation. The samples in this study were grade 7th and 8th students in four junior high schools. Using multistage quota random sampling, the total samples ... -
A RESEARCH ON INFLUENCING FACTORS OF COLLEGE STUDENTS' SATISFACTION UNDER THE FLIPPED CLASSROOM---BASED ON THE MEDIATING ROLE OF KNOWLEDGE SHARING AND THE MODERATING ROLE OF SELF-EFFICACY
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Promoting the deep integration of information technology and education is the general direction problem to solve in the current education and teaching. Therefore, under the background of profound changes in the new form of education, a better mixed teaching organically combining online learning and offline face-to-face teaching has become a practical problem facing higher education in China today. As a model of the deep integration of information technology and learning theory, flipped classroom has become a hot spot in higher education reform ... -
RESEARCH ON SYNERGISTIC EFFECT OF MERGER AND ACQUISITION OF CEMENT INDUSTRY OF CHINA
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
At present, China's cement industry is facing severe overcapacity and supply-side structural reform, and corporate mergers and acquisitions are becoming more and more frequent. This paper takes the listed cement enterprises that have undergone merger and reorganization business in China in recent years as the research sample, Through the interview method to study the motivation of mergers and acquisitions in China's cement industry, analyze the performance of synergistic effects of different mergers and acquisitions, and explore the realization ... -
RESEARCH ON THE RELATIONSHIP OFENTREPRENEURSHIP CURRICULUM ONCOLLEGE GRADUATES'ENTREPRENEURIALCOMPETENCE IN CHINA
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
Entrepreneurship education in Chinese universities started from the competition of business plans. Although it has been developed for more than 20 years, it is still dominated by the second class, and entrepreneurship education in the first class is seriously lacking. The main reason lies in the misunderstanding of entrepreneurship education in the field of higher education in China, which believes that entrepreneurship practical education can effectively improve the entrepreneurial competence of college students. Therefore, less attention is ... -
STRATEGIC MARKETING PROMOTION FOR THE EXPERIENTIAL THAI LOCAL FOOD FESTIVAL DEVELOPMENT: A CASE STUDY OF PHUKET, THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)
This research has the purpose to 1) examine local food festival market segmentation of tourists to local food festival in Phuket, Thailand, 2) investigate the underlying factors of perceived value and experience economy of tourists in a local food festival in Phuket, Thailand, and 3) examine the positive influences of perceived value, experience economy on behavior intention and tourist’s loyalty for the tourists in local food festival in Phuket, Thailand. This research uses mixed-methods research. First, the research used a quantitative research ... -
Strategic Political Marketing of Thanathorn Juangroongruangkit
; (สถาบันบัณฑิตพัฒนบริหารศาสตร์)
The research aims to study factors affecting political marketing concepts and the implementation plan of Thanathorn Juangroongruangkit during the 2019 Thai general election until Thanathorn was disqualified in February 2020. Bruce I. Newman’s concept and political marketing theory are used as a framework by using primary data collected by in-depth interviews and documentary research. The result shows that factors affecting Thanathorn’s political marketing concepts in the political context, that affected Thanathorn's political campaign. This is ... -
STRUCTURAL EQUATION MODEL OF FACTORS AFFECTING CHINESE HIGH-VALUE TOURIST LOYALTY TOWARD SOUTHERN THAILAND
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
This research noticed the opportunity to expand the Thai tourism market to Chinese high-value tourists and it is interesting to study the current Thai image that can affect the awareness of Chinese tourists. Although many previous scholars studied on destination loyalty in several contexts, the literature on this subject is limited. The primary is focused on service quality, destination image, perceived value, satisfaction, and loyalty; but examined in different research area and sample group. Therefore, this study proposes to increase academic ... -
A Study for Finding Virtual Reality Gaming Motivations of Generation Z in Bangkok by Developing Virtual Reality System
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)
Many organizations are adopting augmented reality technology to increase brand appeal and engagement. Whether it's cars, homes, consumer products, or even online games, and as a result of its enormous popularity, Metaverse has emerged as a new branch of computer science that is becoming very popular, particularly in virtual reality games. This thesis aims to discover the need and motivation for virtual games by The target audience is Bangkok's population of 40, aged 18–24 years. In 2019, we developed a free model-based virtual game on Unity for ... -
A STUDY OF APPROPRIATE ADMINISTRATION MODEL FOR ENVIRONMENTAL FUND INDUSTRIAL LIMESTONE MINING PROJECT
; (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)
The research aimed to study the situations, problems, and obstacles of the administration for environmental fund industrial limestone mining project and recommend appropriate administration model for environmental fund industrial limestone mining project. The methodology consisted of literature review on the guideline of the use of funds and regulations, compilation of environmental funds for mining projects, collection of the structure of administration of mining funds totaled 41 funds already established, and participation in meetings to observe ... -
THE STUDY OF COMMUNITY BASED-TOURISM CONFIRMED ELEMENTS AFFECTING THE TOURISM PERFORMANCE OF THE CENTRAL FARMER COMMUNITIES
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)
Research on the study of confirmatory factor of participation management of the central regional rice cultivation community-based tourism on the operational performance of rice cultivation community-based tourism in the central region aimed at 1) to analyze the confirmatory factor of the central regional rice cultivation community-based tourism management 2) to analyze the confirmatory factor of the operational performance of rice cultivation community-based tourism in the central region and 3) to examine the congruence of the Structural Equation ... -
A Study of Components Affecting Network Collaboration of Thung Yee Peng Community Tourism, Koh Lanta District, Krabi Province
; (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)
This research is to study the components affecting network collaboration of Thung Yee Peng community tourism, Koh Lanta District, Krabi province with the following objectives 1. To study the elements affecting network collaboration of Thung Yee Peng community tourism. 2.To study the way of life of Thung Yee Peng community Management between networks and tourism planning frameworks affecting network collaboration of Thung Yee Peng community tourism 3. To study. To study the constituent model and network collaboration mechanism of Thung Yee Peng ...