This research has the purpose to 1) examine local food festival market segmentation of tourists to local food festival in Phuket, Thailand, 2) investigate the underlying factors of perceived value and experience economy of tourists in a local food festival in Phuket, Thailand, and 3) examine the positive influences of perceived value, experience economy on behavior intention and tourist’s loyalty for the tourists in local food festival in Phuket, Thailand. This research uses mixed-methods research. First, the research used a quantitative research ...

This research noticed the opportunity to expand the Thai tourism market to Chinese high-value tourists and it is interesting to study the current Thai image that can affect the awareness of Chinese tourists. Although many previous scholars studied on destination loyalty in several contexts, the literature on this subject is limited. The primary is focused on service quality, destination image, perceived value, satisfaction, and loyalty; but examined in different research area and sample group. Therefore, this study proposes to increase academic ...

The research aimed to study the situations, problems, and obstacles of the administration for environmental fund industrial limestone mining project and recommend appropriate administration model for environmental fund industrial limestone mining project.  The methodology consisted of literature review on the guideline of the use of funds and regulations, compilation of environmental funds for mining projects, collection of the structure of administration of mining funds totaled 41 funds already established, and participation in meetings to observe ...

This research is to study the components affecting network collaboration of Thung Yee Peng community tourism, Koh Lanta District, Krabi province with the following objectives 1. To study the elements affecting network collaboration of Thung Yee Peng community tourism. 2.To study the way of life of Thung Yee Peng community Management between networks and tourism planning frameworks affecting network collaboration of Thung Yee Peng community tourism 3. To study. To study the constituent model and network collaboration mechanism of Thung Yee Peng ...

A Study of Roles of Civil Society, Private Sector and Public Sectors for Organic Agricultural Policy Implementation: A Case Study of Organic Rice in Lower Northeastern Region is aimed at 1) studying the development of organic rice cultivation promotion and the roles of civil society and the private and public sectors in implementing organic rice cultivation promotional policies in Lower Northeastern provinces; 2) studying the models for  implementing policies to promote organic rice cultivation in three provinces; and 3) studying the successes, ...

The objectives of this research were to study 1) The relationship of the Coronavirus (Covid-19) epidemic affecting Generation Y and Z's electronic payment behavior in Thailand and 2) the perception of entering a cashless society from the behavior. Generation Y and Z electronic payments in Thailand. This research is a survey research. By using the technique of collecting data from the survey (Sample Survey), the samples used to collect data are Generation Y (1981-1994) and Generation Z (1995-2010) by random sampling. Stratified Sampling is a ...

The objectives of this research were to: 1) study the formations by photographers and general members of the Street Photo Thailand group on social media; 2) study the symbols and meanings used by Street Photo Thailand group members through the public group (Facebook Group); and 3) study the creation of collective identities among members of the public group of Street Photo Thailand. The data were analyzed and collected using content analysis, non-participating-in-group observers, and in-depth interviews. The Key Informants were divided into two ...

The purpose of this research were to 1) analyze the branding creation processes and the projected brands of the international marathon events, 2) evaluate the perceived brand image of the international marathon events, 3) evaluate the effectiveness of branding strategies of the international marathon events, and 4) propose the international marathons branding creation model of Thailand. Mixed methodology was employed in this study. Researcher gathered 400 sets of questionnaires from runner who participate in Khon Kaen international marathon, ...

The attitude of local residents towards organizing local tourism festivals is crucial to the development of a place. This paper uses quantitative analysis methods to study the perception and attitude of residents in Miyi County towards the impact of the Lantern Festival in Miyi. Then, this study analyzes the specific content of residents' perceptions, residents' attitudes, and the relationship between perception and attitude. In the research process, a questionnaire survey was used to collect effective data, factor analysis was used to analyze ...

As we all know, the development of higher education in China started late High-level faculty is the key to improve the quality of talent cultivation, and it is also a strategic choice to improve the strength of universities. Whether teachers can be efficient, active, and full of enthusiasm in their work is related to the long-term development of colleges and universities in China. The research of the relationship between professional loyalty and turnover intention of university teachers as knowledge staff also provides some insights for the ...