The purpose of this research were to 1) analyze the branding creation processes and the projected brands of the international marathon events, 2) evaluate the perceived brand image of the international marathon events, 3) evaluate the effectiveness of branding strategies of the international marathon events, and 4) propose the international marathons branding creation model of Thailand. Mixed methodology was employed in this study. Researcher gathered 400 sets of questionnaires from runner who participate in Khon Kaen international marathon, ...

The attitude of local residents towards organizing local tourism festivals is crucial to the development of a place. This paper uses quantitative analysis methods to study the perception and attitude of residents in Miyi County towards the impact of the Lantern Festival in Miyi. Then, this study analyzes the specific content of residents' perceptions, residents' attitudes, and the relationship between perception and attitude. In the research process, a questionnaire survey was used to collect effective data, factor analysis was used to analyze ...

As we all know, the development of higher education in China started late High-level faculty is the key to improve the quality of talent cultivation, and it is also a strategic choice to improve the strength of universities. Whether teachers can be efficient, active, and full of enthusiasm in their work is related to the long-term development of colleges and universities in China. The research of the relationship between professional loyalty and turnover intention of university teachers as knowledge staff also provides some insights for the ...

The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collection ...

With the increasingly fierce global competition and the continuous development of modern information technology, enterprises are confronted with tremendous challenges, along with the accompanying tense labor relations, which also makes the competition between employees more and more fierce, thus the negative behaviors of employees in the workplace are constantly emerging. Employees Counterproductive Work Behavior (ECB) has progressively attracted a topic of shared interest among academia and businesses, is pervasive among various types of ...

Public organizations are facing the challenge of delivering services with growing demands of the masses. In order to control these challenges, innovation and the creative abilities of public organizations, specifically team level innovation through transformational leadership and preceived organizational support, are a must.The purpose of this study is to assess the direct influence of transformational leadership and perceived organizational support on public service innovation outcomes as well as their indirect influence through moderator perceived ...

The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...

The purposes of this study were 1) to investigate the community solid waste and hazardous waste management and the management performance, and 2) to analyze factors affecting the success of community waste management in Ban Dong Sub-District Administrative Organization, Ubolratana District, Khonkaen Province. This study was a qualitative research.  Data were collected from related documents, interviews with key informants, namely the Mayor, Deputy Mayor, Permanent Secretary, Deputy Permanent Secretary of Ban Dong Sub-District Administrative ...

Encouraging people to save money by investing in mutual funds can help improve people’s quality of life and be a major driving force for economic growth and development. Moreover, in the digital age, investors’ self-information-seeking and management behaviours have spurred the growth of online media for financial and investment information. Due to the important role of mutual fund investment communication, this research aims to study the exposure and attitudes of middle-income investors towards mutual fund investment media and contents to guide ...

The objectives of this research are: (1) to study the consent problems of the intendent rule of the central government over the local government units in Thailand, (2) to find out the appropriate interdenticle model for future management. The qualitative method of study was applied by cases review, key informants interview, and focus group discussion. The two main results of study show that; (1) the lack of national standard guideline for intendants may caused over interfere with local autonomy. (2) The appropriate regulatory elements for local ...