Now showing items 163-182 of 219

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    Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism 

    ounakul apiwanatsabodee; อุณากุล อภิวนัสบดี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    Research study " "Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism” This time, the objectives of this time were 1) to assess tourists' perceptions and expectations towards community tourism in the CBT network area. Community-based tourists in terms of demography, geography, psychology, tourist behavior. That are perception and expectation for tourism by the community 3) to categorize tourists groups by community according to differences in demographic, geography, ...
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    SEQUENTIAL MODEL-BASED OPTIMIZATION FOR NATURAL LANGUAGE PROCESSING DATA PIPELINE SELECTION AND OPTIMIZATION 

    Piyadanai Arntong; ปิยะดนัย อานทอง; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 7/1/2022)

    Natural language processing (NLP) aims to analyze a large amount of natural language data. The NLP computes textual data via a set of data processing elements which is sequentially connected to a path data pipeline. Several data pipelines exist for a given set of textual data with various degrees of model accuracy. Instead of trying all the possible paths, such as random search or grid search to find an optimal path, we utilized the Bayesian optimization to search along with the space of hyper-parameters learning. In this study, we proposed a ...
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    THE SIGNIFICANCE OF BUDGET TRANSPARENCY AND GOVERNANCE REGARDING QUALITY OF EDUCATION: A STUDY BASED ON THE MINISTRY OF EDUCATION IN THAILAND 

    Prakaydao Krissadee; Prakaydao Krissadee; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    The purpose of this dissertation is to examine the significance of budget transparency and governance in relation to the quality of education in Thailand. The main argument of the dissertation is that education performance is compromised despite the fact that the highest single budget allocation has been given to education over the past decade. The degree of budget transparency is argued to be a key variable in achieving education performance, while discouraging opportunities for corruption. Theoretical support from agency theory, legitimacy ...
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    A Simulation Model for Truck Scheduling of Just-In-Time Warehouse Under Travel Time Uncertainty 

    Chinarnant Phaokanseephag; ชินานันท์ เผ่ากันสีห์ภัค; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 13/8/2021)

    This research aims to develop a two-step approach to assess the truck receiving area of a Just-In-Time (JIT) warehouse and determine the optimal schedule to reduce the congestion within the study area. The first step uses the simulation tool (i.,e ARENA) to assess the congestion and bottlenecks based on the current situation. It suggests physical and operational improvements to eliminate the bottlenecks effectively. In the second step, we further determine the optimal schedules for those trucks to arrive at the warehouse in an effective sequence. ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    SOCIAL MEDIA ADDICTION AND DEPRESSION IN HIGH SCHOOL TEENAGERS: THE ROLE OF FAMILY AND PEER ATTACHMENT 

    Farah Madkhan; Farah Madkhan; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    This research examines the influence of social media addiction on depression in teenagers who are high school students in Thailand. The study also investigates the role of parental attachment and peer attachment on social media social media addiction. Questionnaire survey data were collected from 1000 Thai high school student in two public high schools located in the Uttaradit province. Partial least squares structural equation modeling was used for data analysis. First, the analysis found significant support about the positive effect of social ...
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    SOCIAL MOVEMENTS OF THE STUDENT GROUP CALLED "NEW DEMOCRACY MOVEMENT" 

    Nattinan Nantasena; ณัฐฐินันท์ นันทะเสนา; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 4/6/2021)

    The study of Social Movements of The Student Group Called “New Democracy Movement” is a study according to the qualitative research guidelines. It has three objectives: 1) to study the conditions leading to the integration of students in the New Democracy Movement 2) to study the movement and operation of the New Democracy Movement and 3) to study the problems and obstacles in the Operation of the New Democracy Movement. Using the study method by collecting data from relevant research papers. Including various information media and using in-depth ...
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    THE SPATIAL CONSTRUCTION, REPRESENTATION OF THE 21ST CENTURY WOMEN, AND THAI WOMEN’S DECODING VIA HOLLYWOOD FILMS 

    Jeenatchaya Jeepanatthikarn; จีณัฐชะญา จีปณัฐิกาญจน์; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์ (National Institute of Development Administration, 7/1/2022)

    This study has three main objectives: (1) To study the construction of the 21st-century women's space through Hollywood film narration, (2) analyze the representation of femininity in the 21st century appearing in Hollywood films, and (3) analyze Thai female viewers’ decoding of the meaning of femininity in the 21st century transmitted through Hollywood films. Content analysis was conducted on 12 Hollywood films screened during 2001-2017, namely Legally Blonde, Charlie’s Angels: Full Throttle, Million Dollar Baby, The Devil Wears Prada, Wanted, ...
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    STOCK RETURN PREDICTABILITY IN EMERGING MARKETS 

    Natthawudh Konglumpun; Natthawudh Konglumpun; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; National Institute of Development Administration. School of Development Economics; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 13/8/2021)

    The stock return predictability still be a puzzle in the financial economics society that have not yet solved for several decades. Some of them believe that they are  predictable, and that stakeholders are able to ensure opportunities to allocate their assets in advance  while others disagree and believe in stock market efficiency.  In spite of the fact that a number of researchers that have recognized the predictive model as fact, there are still some doubts in terms of econometric issues. Econometricians generally agree that the predictive ...
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    Strategic Political Marketing of Thanathorn Juangroongruangkit 

    Saikham Plewchan; ทรายคำ เปลวจันทร์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 13/8/2021)

    The research aims to study factors affecting political marketing concepts and the implementation plan of Thanathorn Juangroongruangkit during the 2019 Thai general election until Thanathorn was disqualified in February 2020. Bruce I. Newman’s concept and political marketing theory are used as a framework by using primary data collected by in-depth interviews and documentary research. The result shows that factors affecting Thanathorn’s political marketing concepts in the political context, that affected Thanathorn's political campaign. This is ...
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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...
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    STRUCTURAL EQUATION MODEL DEVELOPMENT OF COMMUNICATION FACTORS INFLUENCING DONATION TO NON-PROFIT ORGANIZATIONS 

    Charocha Kanokprajak; ชโรฌา กนกประจักษ์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 13/8/2021)

    The study is aimed to study 1) to explore communication methods applied by successful nonprofit organizations in Thailand, 2) to analyze communication factors influencing donors’ decision on donation for nonprofit organizations, and 3) to develop a structural equation model of communication factors influencing donors’ decision on donation for nonprofit organizations and test its congruence with the empirical data. The study is mixed-method research, divided into 2 parts. Part 1: Qualitative research was conducted with in-depth interviews with 4 ...
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    A STRUGGLE FOR GETTING FREE FROM SOCIAL EXCLUSION OF TRIBE-WAR VOLUNTEERS: A CASE STUDY OF BAN KHIANGFA OF SA DOE PHONG SUBDISTRICT IN KHAO KHO DISTRICT OF PHETCHABUN PROVINCE 

    Tipparin Panyamee; ทิพย์ปริญญ์ ปัญญามี; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this dissertation were 1) to study the process of the struggle for getting free from social exclusion of the hill tribe-war volunteers in Ban Khiangfa, Sadao Phong Subdistrict, Khao Kho District of Phetchabun Province; and 2) to study the success factors of the struggle to free from social exclusion of the hill tribe-war volunteers. The dissertation made use of qualitative research methodology by applying documentary research, observation and in-depth interviews as its major methods. The snowball technique was utilized to search ...
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    The Study of Character Design and the Use of Signs in Sailor Moon The Animation 

    Chuennapa Thongprasert; ชื่นนภา ทองประเสริฐ; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 4/6/2021)

    The objectives of this research are to study of character design and the use of signs in Sailor Moon’s  Qualitative Research of author interview from different types of media, Content Analysis collecting data from Pretty Guardian Sailor Moon Crystal under the copyright of TIGA Company Limited and the interview of people behind animation movie and people who relate to Sailor Moon animation. The result found that the fixed formula that makes Sailor Moon animation become successful and have amount of fans until now can be described by Lunar Model. ...
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    The Study of Talent Attraction factors in the Public Sector of Thailand 

    Isaree Petrohchanakitt; อิสรีย์ เพชรโรจนกิตติ์; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; National Institute of Development Administration. School of Human Resource Development; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 12/8/2022)

    "Talent" represents an important component to mobilize and indicate the competitiveness of each country. However, the public sector in Thailand encounters not only the current challenge of the number of Talent but also the future challenge of the loss of Talent due to retirement. Moreover, it is found out that the Thai public sector has been unable to attract talents to join the public workforce. Therefore, this qualitative research was a study of talent attraction factors in the public sector of Thailand. The study explored models of talent ...
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    A STUDY OF TEACHING QUALITY EVALUATION SYSTEMOF THAI LANGUAGE MAJOR IN UNDERGRAD LEVEL IN REGULAR HIGHER EDUCATIONAL INSTITUTIONS: YUNNAN PROVINCE AS AN EXAMPLE  

    Lu Gan; Lu Gan; Chih Hung Chen; Chih Hung Chen; National Institute of Development Administration. International College,; Chih Hung Chen; Chih Hung Chen (National Institute of Development Administration, 13/8/2021)

    There is a scarcity of literature on evaluation – particularly in the field of language teaching and learning and educational evaluation – that addresses the quality evaluation system of undergraduate-level Thai-language teaching programs in the context of mainland China. Therefore, this study aims to fill this research gap by proposing an evaluation design including evaluation concepts, guiding principles, and required information to underpin a more effective evaluation system for the undergraduate-level Thai language program. Based on the ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    STUDY ON RISK WEIGHT OF PUBLIC PRIVATE PARTNERSHIP PROJECT AND ITS INFLUENCING FACTORS  

    Xiaofan Yan; Xiaofan Yan; Chih-Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    With the increasing changes of economic structure and society requirements, Chinese government need to pay more attention on the public management activities, correspondingly, the government's financial pressure also gradually increased. The emergence of the PPP (public-private-partnership) model gives Chinese government a new idea to increase the construction of Public facilities. The introduction of social capital also alleviates Chinese local government's financial embarrassment. However, as long as it is the construction of an engineering ...
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    THE STUDY ON THE RELATIONSHIP BETWEEN THE INCENTIVE AND PERFORMANCE OF NON-MEDIAAND MEDIA TEACHERS IN CHINESE UNIVERSITIES:BASED ON THE MEDIATING AND MODERATINGEFFECT OF DESIRE FOR ACHIEVEMENT 

    DANNA HAO; DANNA HAO; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the development of Chinese universities and educational resources, the teachers in college become a powerful motivator to drive the improvement of high education given that their academic performance directly influences the teaching quality of the universities. Recently, many universities launched all manner of incentives to improve college teachers’ performance. However, due to the fact that the incentives introduced by university administrators failed to address the internal characteristics and external conditions of university teachers ...
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    The Success of Community-based Tourism Management: A Case Study of Thaka Floating Market, Amphawa District, Samut Songkham Province 

    Jaranya Kongphet; จรัญญา คงเพชร; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; National Institute of Development Administration. School of Social and Environmental Development; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    The purpose of this research is to study tourism management by community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province in order to study the process that has led to the tourism by the community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province be successful. In addition, it is to study problems and obstacles including recommendations in the development of management by community system using qualitative research by collecting data with documents, insight interview, and observation from main data ...