Now showing items 83-102 of 219

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    FACTORS INFLUENCING SERVICE QUALITY OF THAI AIRWAYS INTERNATIONAL FLIGHTS 

    WATCHARAWIN KAMKIEW; WATCHARAWIN KAMKIEW; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    The purposes of this research are to analyze factors influencing the service quality of Thai Airways International Flights, to identify key problems related with service quality, and to suggest measures for improving the service quality of Thai Airways International Flights. Based on mixed-method approach, a questionnaire survey of 400 examples from Thai and foreign passengers who had experienced in flying with Thai Airways International Flights (TG) at Suvarnabhumi Airport was conducted during the period of June-July, 2020. Qualitative research ...
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    FACTORS INFLUENCING THE PERCEPTION OF MARKETING INNOVATION AND PURCHASING INTENTION OF THAI PASSENGERS USING DOMESTIC AIRLINES IN THE REGIONAL SECONDARY AIRPORT 

    Natchanok Pongsutthiyakorn; ณัฐชนก พงศ์สุทธิยากร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

             This research aimed to  a) evaluate Thai passengers’ perception towards domestic airlines’ marketing innovation based in the secondary cities, b) to investigate the factors of airline service’s alternatives and Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, c) to examine the effect of the alternatives to airline service factors that affected Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, d) to examine the effect of ...
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    FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN ASIA 

    Visamanh Sanaphanh; Visamanh Sanaphanh; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; National Institute of Development Administration. School of Development Economics; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 12/8/2022)

    This study has the propose to investigate the relationship between financial development and economic growth of overall countries in Asia, using the financial development indicators such as banking development indicators, stock market development indicators and economic growth taken as a panel data of all 48 countries in Asia that cover the period of 1975-2015. The study also proceeds the country-specific effects by applying panel data fixed effects methods, performing the causality test using panel var causality and apply the Generalized Method ...
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    FINANCIAL LITERACY, ASYMMETRIC INFORMATION AND CREDIT ACCESSIBILITY: CASE STUDY OF LAO'S SMALL AND MEDIUM ENTERPRISE 

    Vilasack Srithirath; Vilasack Srithirath; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 7/1/2022)

    Small and Medium Enterprise (SMEs) is a fundamental part of economic growth worldwide, ensuring sustainable growth, job creation, reducing income inequality, poverty reduction and highly conductive to economic growth in the Lao PDR. However, consistently with other SMEs worldwide, SMEs in Laos are also confronting with many obstacles especially financial access. So, this study aims to investigate the impact of financial literacy, reduction in asymmetric information and credit access for SMEs in Lao PDR. The questionnaire used to survey the financial ...
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    THE FLOW OF INFORMATION THROUGH SOCIAL MEDIA: A CASE STUDY OF THE PEOPLE'S DEMOCRATIC REFORM COMMITTEE (PDRC) MOVEMENT FROM 2013-2014 

    Ratana Maknantaphisit; รัตนา เมฆนันทไพศิฐ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 7/1/2022)

    This qualitative research aims to study the flow of political information through social media based on the PDRC movement of 2013-14 in the areas of: 1) The flow of information through social media during the movement; 2) Creation of an online public sphere to support the movement; and 3) The roles and reliability of the information flowing through social media. A content analysis was used to analyze both social-media content and transcriptions from in-depth interviews with communicators of both traditional and new media. Information regarding ...
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    Guidelines for Enhancing the Perceived Image of Secondary City Tourism in Thailand: A Case Study of Singburi Province 

    Kawinthida Loima; กวินธิดา ลอยมา; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are 1) to study the perception of tourism image of Singburi province that has an influence on intention to return to Singburi province and 2) to propose guidelines for enhancing tourism image awareness for Thai tourists intend to return to travel in Singburi province. The researcher uses a mixed research methodology. The quantitative data were collected, using questionnaires as a research tool from 400 Thai tourists traveling to Singburi province. The data were analyzed by using descriptive statistics included ...
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    Guidelines for Promoting the Scuba Diving Tourism in Thailand 

    Karnthida Promsavast; กานต์ธิดา พรหมสวาสดิ์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 4/6/2021)

    There are three objectives in the study of Guidelines for Promoting the Scuba Diving Tourism in Thailand, including 1) to study the Thai Scuba diving tourists 's behavior 2) to study the satisfaction level of Thai scuba diving tourists 3) to propose advice on the promotion of scuba diving tourism for the satisfaction of Thai diving tourists. A quantitative research method to study behavior and satisfaction of 420 Thai diving tourists by using questionnaires as a tool for data collection. The results of the research were as follows: 1. Most of ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    Guidelines for Service Quality Development of Small Accommodation’s Don Mueang Airport, Bangkok 

    Chanoksuda Chanakul; ชนกสุดา ชนะกุล; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research aims 1) to study Thai tourists’ behavior that influences their decision to choose small accommodation services at Don Mueang International Airport, 2) to study the factors affecting their decision to revisit small accommodation services at Don Mueang International Airport, 3) to evaluate small accommodation services at Don Mueang International Airport on the quality of service management, and 4) to propose a guideline for developing the quality of service management. It is a quantitative research using a questionnaire as a data ...
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    Guidelines for the Development of Consumer Protection Law on Digital Content 

    Sakunphong Treesomphong; สกุลพงษ์ ตรีสมพงษ์; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; National Institute of Development Administration. The Graduate School of Law; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 4/6/2021)

    This thesis aims is to study to investigate and suggest the guidelines for development of consumer protection laws on digital content by documented methods, study for the consumer protection laws on digital content, including enforcing Thai laws, International Laws and Foreign Law in comparative law perspective. The research is involved of the Definition and the scope of consumer protection on digital content, consumer protection on pre-contract and post-contract for the contract to supply digital content, standard for digital content and consumer ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    Happiness at work: a comparison between the public and private sectors.  

    Atcharaporn Wongpun; อัจฉราพร วงศ์พันธุ์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์; National Institute of Development Administration. School of Applied Statistics; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์ (National Institute of Development Administration, 7/1/2022)

    Happiness at work: a comparison between the public and private sectors. This descriptive study aims to    1) compare the happiness at work in different dimensions both public and private, analyze the perspective of happiness at work. 2) analyze the factors influencing the happiness of people working between the public and private organizations. This research is a secondary study of data from the Working Conditions Survey Project 2018 and the happiness survey of working people (in the organization) from the National Statistical Office The study ...
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    HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE 

    ARPASSORN AONVISET; อาภัสสร อ้นวิเศษ; Ousa Biggins; อุษา บิ้กกิ้นส์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Ousa Biggins; อุษา บิ้กกิ้นส์ (National Institute of Development Administration, 13/8/2021)

    The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ...
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    HIGH QUALITY TOURIST’S ONLINE CONSUMER BEHAVIOR – BASED ONLINE MARKETING COMMUNICATIONS STRATEGIES OF LUXURY BOUTIQUE HOTELS IN BANGKOK, THAILAND­ 

    Prach Punnasuparom; ปราชญ์ ปุณณศุภารมย์; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    HUMAN SECURITY IN RIGHTS, FAIRNESS AND EQUALITY THROUGH THE PERSPECTIVES OF LESBIANS IN THAI SOCIETY 

    Thapanee Prongratsame; ฐาปนี โปร่งรัศมี; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 7/1/2022)

    The study entitled “Human Security in Rights, Fairness and Equality through the Perspectives of Lesbians in Thai Society” is qualitative research, which aims to study human security in rights, fairness and equality among lesbians in Thai society as well as solutions to problems and paradigm shift in policy and related legal issues to appropriately create fairness and equality among lesbians in the Thai society context.   The results of the study on human security of lesbians can be summarized as follows. (1) Rights: Certain laws do not allow ...
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    THE IMPACT OF POPULATION AGING ON CONSUMPTION  STRUCTURE: A CASE OF SOUTHWEST AND SOUTH CHINA 

    Xiao Qi; Xiao Qi; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; National Institute of Development Administration. School of Development Economics; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 7/1/2022)

    Since China entered an aging society at the end of the twentieth century, the proportion of the elderly population has been increasing and the aging rate has been accelerating, and it has become one of the countries with the fastest population aging development in the world. The deepening of population aging means the gradual disappearance of the demographic dividend, which will have an important impact on my country's economic development. Since 2008, world economic growth has slowed down. With the tightening of the international market, my ...
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    THE IMPACT OF REGULATORY FRAMEWORKS AND OBLIGATIONS ON TELECOMMUNICATION MARKET DEVELOPMENTS: ANALYSIS OF THE EUROPEAN AND ASIAN BROADBAND MARKETS AND REGULATORY CIRCUMSTANCES 

    Erik Massarczyk; Erik Massarczyk; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 13/8/2021)

    Beginning with the liberalization processes of the fixed telecommunication markets at the end of the 1990s and the beginning of the 2000s, the base for the evolvement of the broadband internet market developments was set. Through the open market access, many different market players were willing to enter the fixed broadband markets. However, due to missing resources not all the enterprises were able to develop own infrastructures. For this reason, enterprises request access to use the existing infrastructure, especially from the incumbent and ...