This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...

The development of a service-oriented government is one of the main objectives of the Chinese government’s reform. The public sector employees’ efforts in the course of pursuing organizational goals, which are considerably affected by the employees’ work attitudes, are the keys for the development of the service-oriented government. The public sector employees’ work attitudes, one of classic concept of public organization behaviors, is the civil servants’ attitudes towards the work and their evaluation of work and their working environment (either ...

Nowadays with increasingly fierce competition among higher education institutions (HEIs) worldwide, much attention has been given to upgrading school management level and building high-quality teaching staff. In recent years, China has issued various policies and regulations to strengthen the development of HEIs and has built the largest higher education system of the world. Thus, this research focuses on Chinese teachers to carry out relevant studies. More specifically, under the context of this research the word “teachers” only stands for those ...

As the level of financial combination and liberalization increased considerably in the 1990s, the number and market share of foreign banks in Lao PDR has increased rapidly. The purpose of this thesis is to estimate the effects of foreign bank presence on the performance of domestic banks and the economy in the Lao PDR empirically. For the first model, a sample of 27 banks over the time period of 2012–2020 is used in the analysis of the effect on the performance of domestic banks, employing a panel data methodology by random effect model. The ...

This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ...

Job insecurity reflects the desire and expectation of organizational managers for employees' exhibition of innovative behavior. Ubiquitous and inevitable, it has gradually become a common psychological problem. As a key driver of innovation, employee innovation depends heavily on knowledge workers, who are best able to spot problems and identify and capture opportunities. Based upon the transactional theory of stress and coping (TTSC), Attribution theory, this paper discusses the influencing mechanism of knowledge workers' job insecurity and ...

With the spread of mobile communication equipment and the rapid development of the Internet economy, consumers are increasingly choosing to make purchasing decisions through the information provided by the Internet. As a result, more enterprises are accelerating their online business transformation, and more and more enterprises are joining the wave of online brand community building to maintain brand-customer relationships, help enterprises manage consumer relationships and maintain customer loyalty. As a result, the online business of the ...

As the competition of destination is more and more severe, more attention is paid to providing memorable tourism experiences (MTEs) to tourist. Though existing literature has made certain achievements in exploring MTEs and influencing factors, there are still some research gaps and are listed as follows: 1) A consensus about the influencing factors of MTEs has not yet been reached. 2) Whether MTEs remains the best tool of behavior prediction in the future is yet to be verified. This research has three purposes: 1) To explore the influencing ...

Due to the adjustment of economic structure and the optimization and upgrading of industrial structure, the structure of talent demand in China has also undergone profound changes in the new period, which objectively requires China to accelerate the development of higher vocational education and train highly skilled talents. The sustainable development of higher vocational colleges meets the demand for technical skills talents in the market, and is also a great positive factor for the quality improvement of China's manufacturing industry. As the ...

  The objectives of this research are 1) To explore cultural capital that leads to memorable tourism experience and the types of interpreters for community-based cultural tourism destination, 2) To study the millennial generation tourist behavior in using the interpretation of tourist activities in community-based cultural tourism destination, 3) To compare the level of perceived value of importance and performance of the interpretation of tourism activities contributing the memorable tourism experience for millennial generation tourist in ...