Now showing items 90-109 of 219

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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    Guidelines for Service Quality Development of Small Accommodation’s Don Mueang Airport, Bangkok 

    Chanoksuda Chanakul; ชนกสุดา ชนะกุล; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research aims 1) to study Thai tourists’ behavior that influences their decision to choose small accommodation services at Don Mueang International Airport, 2) to study the factors affecting their decision to revisit small accommodation services at Don Mueang International Airport, 3) to evaluate small accommodation services at Don Mueang International Airport on the quality of service management, and 4) to propose a guideline for developing the quality of service management. It is a quantitative research using a questionnaire as a data ...
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    Guidelines for the Development of Consumer Protection Law on Digital Content 

    Sakunphong Treesomphong; สกุลพงษ์ ตรีสมพงษ์; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; National Institute of Development Administration. The Graduate School of Law; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 4/6/2021)

    This thesis aims is to study to investigate and suggest the guidelines for development of consumer protection laws on digital content by documented methods, study for the consumer protection laws on digital content, including enforcing Thai laws, International Laws and Foreign Law in comparative law perspective. The research is involved of the Definition and the scope of consumer protection on digital content, consumer protection on pre-contract and post-contract for the contract to supply digital content, standard for digital content and consumer ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    Happiness at work: a comparison between the public and private sectors.  

    Atcharaporn Wongpun; อัจฉราพร วงศ์พันธุ์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์; National Institute of Development Administration. School of Applied Statistics; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์ (National Institute of Development Administration, 7/1/2022)

    Happiness at work: a comparison between the public and private sectors. This descriptive study aims to    1) compare the happiness at work in different dimensions both public and private, analyze the perspective of happiness at work. 2) analyze the factors influencing the happiness of people working between the public and private organizations. This research is a secondary study of data from the Working Conditions Survey Project 2018 and the happiness survey of working people (in the organization) from the National Statistical Office The study ...
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    HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE 

    ARPASSORN AONVISET; อาภัสสร อ้นวิเศษ; Ousa Biggins; อุษา บิ้กกิ้นส์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Ousa Biggins; อุษา บิ้กกิ้นส์ (National Institute of Development Administration, 13/8/2021)

    The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ...
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    HIGH QUALITY TOURIST’S ONLINE CONSUMER BEHAVIOR – BASED ONLINE MARKETING COMMUNICATIONS STRATEGIES OF LUXURY BOUTIQUE HOTELS IN BANGKOK, THAILAND­ 

    Prach Punnasuparom; ปราชญ์ ปุณณศุภารมย์; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    HUMAN SECURITY IN RIGHTS, FAIRNESS AND EQUALITY THROUGH THE PERSPECTIVES OF LESBIANS IN THAI SOCIETY 

    Thapanee Prongratsame; ฐาปนี โปร่งรัศมี; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 7/1/2022)

    The study entitled “Human Security in Rights, Fairness and Equality through the Perspectives of Lesbians in Thai Society” is qualitative research, which aims to study human security in rights, fairness and equality among lesbians in Thai society as well as solutions to problems and paradigm shift in policy and related legal issues to appropriately create fairness and equality among lesbians in the Thai society context.   The results of the study on human security of lesbians can be summarized as follows. (1) Rights: Certain laws do not allow ...
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    THE IMPACT OF POPULATION AGING ON CONSUMPTION  STRUCTURE: A CASE OF SOUTHWEST AND SOUTH CHINA 

    Xiao Qi; Xiao Qi; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; National Institute of Development Administration. School of Development Economics; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 7/1/2022)

    Since China entered an aging society at the end of the twentieth century, the proportion of the elderly population has been increasing and the aging rate has been accelerating, and it has become one of the countries with the fastest population aging development in the world. The deepening of population aging means the gradual disappearance of the demographic dividend, which will have an important impact on my country's economic development. Since 2008, world economic growth has slowed down. With the tightening of the international market, my ...
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    THE IMPACT OF REGULATORY FRAMEWORKS AND OBLIGATIONS ON TELECOMMUNICATION MARKET DEVELOPMENTS: ANALYSIS OF THE EUROPEAN AND ASIAN BROADBAND MARKETS AND REGULATORY CIRCUMSTANCES 

    Erik Massarczyk; Erik Massarczyk; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 13/8/2021)

    Beginning with the liberalization processes of the fixed telecommunication markets at the end of the 1990s and the beginning of the 2000s, the base for the evolvement of the broadband internet market developments was set. Through the open market access, many different market players were willing to enter the fixed broadband markets. However, due to missing resources not all the enterprises were able to develop own infrastructures. For this reason, enterprises request access to use the existing infrastructure, especially from the incumbent and ...
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    INDIVIDUAL AMBIDEXTERITY BEHAVIOR IN ORGANIZATION: THE EFFECTS OF MOTIVATION ON AIRLINE CABIN CREW 

    PRAE SINANUWONG; แพร สินอนุวงศ์; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล; National Institute of Development Administration. The Graduate School of Tourism Management; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล (National Institute of Development Administration, 12/8/2022)

    Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ...
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    THE INFLUENCE OF ENTERPRISE NETWORK ON COMPETITIVE ADVANTAGE OF HIGH TECHNOLOGY ENTERPRISES IN CHINA: THE MEDIATING EFFECTS OF DYNAMIC CAPABILITIES AND AMBIDEXTERITY INNOVATION  

    Huayun Wang; Huayun Wang; Chih_Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih_Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 4/6/2021)

    In a dynamic environment, companies that want to gain competitive advantages need not only to integrate their internal resources but also to absorb external resources through the enterprise network and then use these resources to innovate and subsequently achieve their corporate strategic goals. However, the exploitative innovation advocated by Chinese companies has led to a serious lack of exploratory innovation capabilities, which has caused Chinese companies to fall into the trap of “lack of technology-technology introduction-lack of technology”; ...
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    THE INFLUENCE OF REINFORCEMENT SENSITIVITY ON THE EXTROVERTED DANGEROUS BEHAVIOR OF CHINESE COLLEGE STUDENTS -- THE MEDIATING EFFECT OF SELF-CONTROL  

    Juntao Zhang; Juntao Zhang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    As China's college enrollment expanding, the rapid increase in the number of college students, Chinese college students by outgoing dangerous behaviour has triggered a series of negative social phenomenon has caused widespread attention from all walks of life, Therefore, it is necessary to study the influencing factors of extroversion dangerous behavior and find effective prevention and intervention measures. Based on this, this study explores the influencing factors of extroversion dangerous behavior among Chinese college students, the ...
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    THE INFLUENCING MECHANISM OF NURSING STAFF CHARACTERISTICS ON THE WILLINGNESS TO CHOOSE ELDERLY CARE INSTITUTIONS: BASED ON THE MEDIATION PERSPECTIVE OF THE EXPECTED CONFIRMATION THEORY AND THE REGULATION OF GOVERNMENT POLICY SUPPORT 

    Lianxin Jiang; Lianxin Jiang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    The traditional family pension model faces great challenges as China entered deep aging in 2015, and the burden of aging at home further increases. It is urgent to accelerate the development of social pension institutions, solve diversified pension problems and further improve China's social pension system. This study analyzes the factors influencing the choice of the elderly from the nursing staff characteristics, service quality, and satisfaction theories of social elderly service organizations. This study adopts the expectation confirmation ...
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    INSTITUTIONAL LOGICS IN CHILD REARING: A CASE STUDY OF EARLY CHILDHOOD WITH DEVELOPMENTAL DELAY ​IN CHA-AM DISTRICT, PHETCHABURI PROVINCE 

    Thannaphat Khotsing; ธันภัทร โคตรสิงห์; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the relation between family determinants and child development in Cha-am District, Phetchaburi Province, 2) to examine the parental practices of families and identify the sets of institutional logics found in the field of child rearing, and 3) to investigate and analyze the sets of institutional logic in the child-rearing field related to developmental delay. Multiphase mixed-methods research applying qualitative and quantitative research was used for the research design. It was found that 33.3% ...
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    Instructional Design that Affect Learning Effectiveness  through Massive Open Online Courses (MOOCs)  of the Generation Y Workers in Bangkok 

    Benyasikarn Kanjanathanaseth; เบญญศิกานต์ กาญจนาธนเสฏฐ์; Chaiyuth Chinokul; ชัยยุทธ ชิโนกุล; National Institute of Development Administration. School of Human Resource Development; Chaiyuth Chinokul; ชัยยุทธ ชิโนกุล (National Institute of Development Administration, 4/6/2021)

    The objectives of this research were to analyze the structural designs, contributing factors, learning data, and overall benefits of Massive Open Online Courses (MOOCs) for Generation Y people in Bangkok. This survey research was based on both quantitative and qualitative  data. The sample consisted of 355 people employed in Bangkok and born between 1981 and 1999. They participated in Massive Open Online Courses (MOOCs) from service providers in Thailand and completed a survey about their experience. The measures used to analyze the data were ...
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    THE INTERNATIONAL MARATHONS BRANDING CREATION MODEL OF THAILAND  

    Khwanruethai Krongyut; ขวัญฤทัย ครองยุติ; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    The purpose of this research were to 1) analyze the branding creation processes and the projected brands of the international marathon events, 2) evaluate the perceived brand image of the international marathon events, 3) evaluate the effectiveness of branding strategies of the international marathon events, and 4) propose the international marathons branding creation model of Thailand. Mixed methodology was employed in this study. Researcher gathered 400 sets of questionnaires from runner who participate in Khon Kaen international marathon, ...