Now showing items 1-20 of 257

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    EFFECTS OF TRADITIONAL CHINESE CULTURE ON GREEN BEHAVIOR OF SALESPERSONS THROUGH THEIR PERCEIVED VALUE, GUANXI, PSYCHOLOGICAL CONTRACT, AND JOB CRAFTING: AN EMPIRICAL STUDY BASED ON THE THEORY OF PLANNED BEHAVIOR AND SELF-DETERMINATION THEORY 

    Chunyu Zhang; Chunyu Zhang; Chih_Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih_Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 11/8/2023)

    Employee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal ...
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    THE CAUSAL MODEL OF THE INFLUENCE OF NIGHTLIFE’S RISK PERCEPTION AND DESTINATION IMAGE TOWARD FEMALE TOURISTS’ BEHAVIORAL INTENTION UNDER MEDIATING EFFECTS OF SATISFACTION 

    Supaporn Wichaidit; สุภาพร วิชัยดิษฐ์; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 11/8/2023)

    The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ...
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    A Development of High Definition 3D Scanner System for Planar and Non-Planar Surfaces 

    Chalermyos Thiengchanya; เฉลิมยศ เที่ยงจรรยา; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์; National Institute of Development Administration. School of Applied Statistics; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์ (National Institute of Development Administration, 12/8/2022)

    Computer graphics technologies are significantly advanced. This results in the requirements for 3D models that are realistic in order to display on the screens of the electronic devices in the movie, video game, animation, sculpture, architecture, product design, augmented reality (ar) and virtual reality (vr) technologies industries as well as to print the 3D models through 3D printers. The purpose of this research study is to design and develop the object scanning system for storing the high definition 3D data of the planar and non-planar ...
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    MODEL FOR QUALITY OF LIFE ENHANCEMENT IN COMMUNITY-BASED TOURISM BY UNDERSTANDING FACTORS INFLUENCING SOCIAL INEQUALITIES, THAILAND 

    Akkhaporn Kokkhangplu; อรรฆพร ก๊กค้างพลู; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    THE MODEL OF YACHT TOURISM MANAGEMENT IN PHUKET 

    Natdaporn Chonweerawong; ณัชฎาพร ชลวีระวงศ์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    ROLES OF PEOPLE'S MEDIA FOR VIOLENCE NEGOTIATION IN DEEP SOUTH THAILAND'S PEACE PROCESS 

    Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)

    This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    Developing Mathematical Model for Improving Runway's Capacity Using Landing Re-sequencing Approach : Case Study Suvarnnabhumi Airport 

    Natthawut Jirathammawat; ณัฎฐาวุฑฒิ์ จิรธัมมวัฒน์; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research develops a mathematical model for improving runway's capacity using landing re-sequencing approach. The case study Suvarnnabhumi airport isapplied. The objectives of this study are to (1) study the factor causing delay of arrival traffic at Suvarnnabhumi airport, (2) develop a mathematical model for re-sequencing of landing aircraft in the final approach phase to maximize the runway capacity and (3) apply the result of study as a tool to improve planning strategy for the air traffic controller in the future. The data used in this ...
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    DEVELOPING DESTINATION SAFETY INDICATORS AND STRATEGY FOR PROMOTING TOURISTS' SAFETY CONFIDENCE 

    Thanapol Inprasertkul; ธนพล อินประเสริฐกุล; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    DEVELOPMENT GUIDELINES MODEL OF MEDITATION ON ENVIRONMENTAL DISPUTES FOR THE RESTORATION OF NATURAL RESOURCES IN THAILAND 

    Jamras Laosattaya; จำรัส เลาสัตย์; Pakpong Pochanart; ภัคพงศ์ พจนารถ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 12/8/2022)

    This research aimed to 1) study basic data about mediation on environmental disputes for developing a model of mediation on environmental disputes for the restoration of natural resources, 2) to study and seek factors affecting the mediation process on environmental disputes affecting the restoration of natural resources in a tangible manner and 3) to prepare a model and suggestion appropriate to current situations based on development guidelines model of mediation on environmental disputes for the restoration of natural resources and environment ...
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    THAI EFL TEACHERS’ BELIEFS AND PRACTICES IN CLT IN A THAI UNIVERSITY CONTEXT: A STUDY OF RAJABHAT UNIVERSITIES IN LOWER NORTHEASTERN AREA 

    Chayanant Pitikornpuangpetch; Chayanant Pitikornpuangpetch; Kasma Suwanarak; กษมา สุวรรณรักษ์; National Institute of Development Administration. School of Language and Communication; Kasma Suwanarak; กษมา สุวรรณรักษ์ (National Institute of Development Administration, 12/8/2022)

    This study investigates Thai EFL teachers’ beliefs regarding the Communicative Language Teaching (CLT) approach and the use of the CLT approach in a Thai university context. It aims to identify difficulties that Thai EFL teachers encounter when applying the CLT approach, and to explore Thai EFL teachers’ beliefs about CLT in relation to their teaching practices in the development of students’ communicative skills. The research tools consisted of survey questionnaires, semi-structured interviews, classroom observations, and fieldnotes.  The ...
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    CAPACITY DEVELOPMENT OF RICE NOODLES PRODUCTION THROUGH  CLUSTERING : A  CASE STUDY OF NAKHON PATHOM PROVINCE 

    Nuttapong Petlaor; ณัฐพงษ์ เพชรละออ; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; National Institute of Development Administration. School of Social and Environmental Development; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...