With the development of Chinese universities and educational resources, the teachers in college become a powerful motivator to drive the improvement of high education given that their academic performance directly influences the teaching quality of the universities. Recently, many universities launched all manner of incentives to improve college teachers’ performance. However, due to the fact that the incentives introduced by university administrators failed to address the internal characteristics and external conditions of university teachers ...

With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...

The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...

Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...

The present study explored the association between intellectual capital, employees’ innovative behavior in the workplace, the absorptive capacity of a firm, and organizational effectiveness of the Thai listed companies in the service industry. The survey data were collected from 423 managers from 198 listed companies in Thailand. The results showed that intellectual capital tended to improve the employees’ innovative behavior and the firm’s absorptive capacity, and finally enhance corporate organizational effectiveness. Furthermore, the results ...

The objective of this research was to study the composition of tourism resources of the Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province.  This study aims to assess the potential components of tourism resources and the competitive advantage of the Ban Don Nai community.  Also, it was to analyze the composition of tourism resources that affect the building of the competitive advantages while finding ways to upgrade the components of tourism resources to create a competitive advantage there. The research ...

Research on the study of confirmatory factor of participation management of the central regional rice cultivation community-based tourism on the operational performance of rice cultivation community-based tourism in the central region aimed at 1) to analyze the confirmatory factor of the central regional rice cultivation community-based tourism management 2) to analyze the confirmatory factor of the operational performance of rice cultivation community-based tourism in the central region and 3) to examine the congruence of the Structural Equation ...

The three main objectives about of this research were 1) to study the process of network governance of the Thai Health promotion for reducing alcohol consumption 2) to analyze the problems of network governance and 3) to find some useful suggestions for the network governance. The qualitative research methodology was employed for the study with documentary research in-depth interview and focus group. The research results indicated that the process of network governance included 1) Areas of operation and partners 2) There are characteristics of ...

The objectives of this research were to study 1) The relationship of the Coronavirus (Covid-19) epidemic affecting Generation Y and Z's electronic payment behavior in Thailand and 2) the perception of entering a cashless society from the behavior. Generation Y and Z electronic payments in Thailand. This research is a survey research. By using the technique of collecting data from the survey (Sample Survey), the samples used to collect data are Generation Y (1981-1994) and Generation Z (1995-2010) by random sampling. Stratified Sampling is a ...

This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...