Browsing สำนักบรรณสารการพัฒนา by Issue Date
Now showing items 41-60 of 193
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THE LUXURY OUTBOUND TOUR OPERATOR COMPETENCY DEVELOPMENT MODEL FOR HIGH-END THAI TOURISTS TO RUSSIAN FEDERATION
(National Institute of Development Administration, 12/8/2022);
Owning to the growth of outbound tourism, traveling abroad is undeniable. The development of this research could enhance competency level of the luxury outbound tour operator and draw the numbers of high-end Thai tourists to travel to Russia with Thai owned tour operators and generate income to Thailand instead of to foreign outbound tour operators. 4 research objectives were investigated to achieve the competency development model of luxury outbound tour operators for high-end Thai tourists traveling to Russian Federation, including 1) to create ... -
BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE
(National Institute of Development Administration, 12/8/2022);
The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ... -
STRATEGIC MARKETING PROMOTION FOR THE EXPERIENTIAL THAI LOCAL FOOD FESTIVAL DEVELOPMENT: A CASE STUDY OF PHUKET, THAILAND
(National Institute of Development Administration, 12/8/2022);
This research has the purpose to 1) examine local food festival market segmentation of tourists to local food festival in Phuket, Thailand, 2) investigate the underlying factors of perceived value and experience economy of tourists in a local food festival in Phuket, Thailand, and 3) examine the positive influences of perceived value, experience economy on behavior intention and tourist’s loyalty for the tourists in local food festival in Phuket, Thailand. This research uses mixed-methods research. First, the research used a quantitative research ... -
Influence of Corporate Ethics on the Dedication of Hotel Workers in the Eastern Economic Corridor
(National Institute of Development Administration, 12/8/2022);
This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ... -
A Study for Finding Virtual Reality Gaming Motivations of Generation Z in Bangkok by Developing Virtual Reality System
(National Institute of Development Administration, 12/8/2022);
Many organizations are adopting augmented reality technology to increase brand appeal and engagement. Whether it's cars, homes, consumer products, or even online games, and as a result of its enormous popularity, Metaverse has emerged as a new branch of computer science that is becoming very popular, particularly in virtual reality games. This thesis aims to discover the need and motivation for virtual games by The target audience is Bangkok's population of 40, aged 18–24 years. In 2019, we developed a free model-based virtual game on Unity for ... -
Factors Affecting the Contaminated Microplastics Information Exposure and Behavior of Using Plastic in Daily Life
(National Institute of Development Administration, 12/8/2022);
The purpose of this study is to investigate factors affecting the contaminated microplastics Information exposure and behavior of using plastic in daily life among people in the Bangkok Metropolitan Region, to search for the relationship between knowledge, belief and fear about microplastics contamination with exposure to information on microplastics contaminated and behavior of using plastic products in daily life and then to propose appropriate guidelines for preventive management on problems of microplastics contamination including the behavior ... -
GOVERNANCE AND SUSTAINABILITY OF SOLID WASTE POWER PLANTS IN THAILAND
(National Institute of Development Administration, 12/8/2022);
This research aimed to evaluate sustainability management regarding economic, social, environment, and good governance aspects of the Very Small Power Producer (VSPP) using municipal solid waste in Thailand and to propose guidelines for sustainable management of the Very Small Power Producer (VSPP) using municipal solid waste. This research was a mixed method between quantitative and qualitative research by documenting reviews of relevant papers, for instance, records, data, statistics, textbooks, academic articles, and related research to the ... -
CONSTRUCTING HUMANIZED ORGANIZATION DEVELOPMENT
(National Institute of Development Administration, 12/8/2022);
The rationales of this study are the practical problems in organization development (OD) scholar and practice, and the philosophical challenge. First, OD practical problems include OD undefined and unclear boundary with a significant declined trend, and the unalignment collaboration between OD academic and practitioner. Second, the OD philosophical challenge involves the influential power of Newtonian science. Thus, this dissertation aimed to revitalize OD discipline and rebalance the humanistic value by integrating the neglected paradigm of ... -
ENHANCING ENVIRONMENTAL GOVERNANCE FOR MARINE PLASTIC LITTER REDUCTION IN THE PHILIPPINES: THE CASE OF MANILA
(National Institute of Development Administration, 12/8/2022);
Land-based plastic pollution has increased to the level of an epidemic due to improper plastic waste management, attributed to plastic waste flux into the marine environment. The extant marine plastic litter (MPL) literature focuses primarily on the monitoring and assessment of the problem, but it fails to acknowledge the link between the factors regarding the challenges and opportunities for MPL reduction. This empirical study aimed to provide responses and solutions for enhancing environmental governance for marine plastic litter reduction in ... -
ORGANIZATIONAL LEARNING IN PRIMARY HEALTH CARE UNITS FOR COMMUNITY DEVELOPMENT IN KLONGSAN DISTRICT
(National Institute of Development Administration, 12/8/2022);
This research aimed to study the organizational learning (OL) of the Thai private primary care unit (PCU) by exploring the phenomena. This organizational research chose an individual PCU to examine the organizational identity of the learning process. Thus, this research was qualitative under phenomenology, exploring the organization's experiences. As the former private PCU, Nan-Ah hospital was selected for its outstanding performance: leader in establishing warm community clinic association, best case study award in knowledge development, and ... -
Promote and support in Local Governance, Case Studied, Promote the public participation in local development plan of Lakha Subdistrict Municipality
(National Institute of Development Administration, 12/8/2022);
The objectives of this study are to investigate the dynamic of public participation in developmental planning process of lakha subdistrict municipality.The researcher selected lakha subdistrict municipality as studied case. The study was carried out through collection of information by secondary data studies (document data) and in-depth interviews. The research finding are following; 1) There are five level of public participation in developmental planning process of lakha subdistrict municipality : Information acknowledgement ... -
A Legal Issue of Electronic Bills of Exchange
(National Institute of Development Administration, 12/8/2022);
This Thesis targets at researching backgrounds and development of bill of exchange, its theories, rules of laws governing an Electronic Bill of Exchange and other concerned regulations in Thailand and overseas; and to conduct an analysis on, and a summary of, legal issues pertaining to the Electronic Bill of Exchange as well as to propose solutions thereto. From the research it is established that the Electronic Bill of Exchange is not a bill of exchange from a legal perspective of the Civil and Commercial Code, Book III, Title XXI, rather it ... -
BUSINESS CYCLES IN DIGITAL ECONOMY OF THAILAND
(National Institute of Development Administration, 12/8/2022);
This study examines the impact of digital technology on economic volatility, also known as the business cycle, by using a famous methodology called the DSGE model. Two major models are constructed, namely the baseline one-sector model and the two-sector model. The baseline one-sector model is constructed to express the reactions of variables to technology, fiscal policy, and monetary policy shocks in both closed and open economies. The two-sector model is formulated by separating the production part of the economy into two sectors, namely the ... -
ESSAYS IN MACROECONOMICS: A DSGE APPROACH
(National Institute of Development Administration, 12/8/2022);
This dissertation consists of two independent essays in macroeconomics. The first essay examined environmental policy and convexity of climate change damage functions while the second one analyzed the impact of Covid-19 pandemic on the Thai economy. Environmental Policy and Convexity of Climate Change Damage Functions: An Experiment with New Keynesian DSGE model. The paper seeks out to investigate how varying degree of convexity of climate change damage function affect economic output and the dynamic response of macroeconomic variables to shocks ... -
The Impacts of Local Executive' Policies on Provincial Administrative Organizations' Revenue Collection
(National Institute of Development Administration, 12/8/2022);
The main objectives of this research were 1) the impacts of local executive' policies on provincial administrative organizations' revenue collection; 2) to study the management of revenue collection for success on provincial administrative organizations' revenue collection. The research method uesd are qualitative are research documents and informal interviews. From key informants related to the impacts of local executive' policies with a total of 12 people within the local executive', department head and the officials involved in collecting ... -
AN EXPLORATION OF ORGANIZATION DEVELOPMENT FRAMEWORK OF SOCIAL ENTERPRISE IN THAILAND
(National Institute of Development Administration, 12/8/2022);
Nowadays the word sustainability is being concerned in both individual and organization level. The concept of sustainability implies policies, activities and actions of individuals and the business community that enable the future successful continuance of the economy and society and safeguarding of the environment. The concern for sustainability and the prevention and overcoming of social problems has resulted in the emergence of social entrepreneurs and social enterprises that can participate in the achievement of sustainable development goals. ... -
A MODEL OF LANNA BOUTIQUE SMALL HOTEL'S SERVICE QUALITY, CUSTOMER SATISFACTION AND PERCIEVED VALUE INFLUENCING BEHAVIORAL INTENTION, A CASE STUDY OF CHIANG-MAI, THAILAND
(National Institute of Development Administration, 12/8/2022);
The service quality model of a small boutique hotel in Lanna style: a case study of Chiang Mai province. The purpose of the dissertation is to study and analyze the confirmatory factor analysis components of service quality that affect the perceived value, customer satisfaction, and behavioral intent. To test the structural equation model of the service quality factor of a small boutique hotel in Lanna style affects behavioral intentions. To suggest the service quality model of a small boutique hotel in Lanna style. The quantitative method was ... -
The Relationship between Organizational Innovation Climate and Innovative Work Behavior of Thai Commercial Bank Employees: The Mediating Role of Harmonious Work Passion
(National Institute of Development Administration, 12/8/2022);
This research aims to 1) study the level of organizational innovation climate, harmonious work passion and innovative work behavior 2) study the relationship between organizational innovation climate, harmonious work passion and innovative work behavior and 3) study the mediating role of harmonious work passion on the relationship between organizational innovation climate and innovative work behavior of Thai commercial bank employees. This quantitative research collected data from 457 employees of 13 Thai commercial banks. The results of this ... -
Strategic Political Marketing of Thanathorn Juangroongruangkit
(National Institute of Development Administration, 13/8/2021);
The research aims to study factors affecting political marketing concepts and the implementation plan of Thanathorn Juangroongruangkit during the 2019 Thai general election until Thanathorn was disqualified in February 2020. Bruce I. Newman’s concept and political marketing theory are used as a framework by using primary data collected by in-depth interviews and documentary research. The result shows that factors affecting Thanathorn’s political marketing concepts in the political context, that affected Thanathorn's political campaign. This is ... -
WORD SEGMENTATION AND PART-OF-SPEECH TAGGING FOR THAI LANGUAGE USING MINIMUM TEXT AND CONDITIONAL RANDOM FIELD
(National Institute of Development Administration, 13/8/2021);
Thai word segmentation and Part-of-Speech (POS) tagging is still a very active research area. However, previous studies mostly focus on rule-based models or generative models such as the Hidden Markov Model (HMM), which may not suitable for segmenting an unknown word. In this research, we present a novel technique to deal with the problem of word segmentation for a language without explicit word boundary delimiters, like Thai, Chinese, or Korean. This research proposes a machine learning model called the Conditional Random Field (CRF) to segment ...