The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...

This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ...

The purpose of this study is to investigate factors affecting the contaminated microplastics Information exposure and behavior of using plastic in daily life among people in the Bangkok Metropolitan Region, to search for the relationship between knowledge, belief and fear about microplastics contamination with exposure to information on microplastics contaminated and behavior of using plastic products in daily life and then to propose appropriate guidelines for preventive management on problems of microplastics contamination including the behavior ...

The rationales of this study are the practical problems in organization development (OD) scholar and practice, and the philosophical challenge. First, OD practical problems include OD undefined and unclear boundary with a significant declined trend, and the unalignment collaboration between OD academic and practitioner. Second, the OD philosophical challenge involves the influential power of Newtonian science. Thus, this dissertation aimed to revitalize OD discipline and rebalance the humanistic value by integrating the neglected paradigm of ...

This research aimed to study the organizational learning (OL) of the Thai private primary care unit (PCU) by exploring the phenomena. This organizational research chose an individual PCU to examine the organizational identity of the learning process. Thus, this research was qualitative under phenomenology, exploring the organization's experiences. As the former private PCU, Nan-Ah hospital was selected for its outstanding performance: leader in establishing warm community clinic association, best case study award in knowledge development, and ...

This Thesis targets at researching backgrounds and development of bill of exchange, its theories, rules of laws governing an Electronic Bill of Exchange and other concerned regulations in Thailand and overseas; and to conduct an analysis on, and a summary of, legal issues pertaining to the Electronic Bill of Exchange as well as to propose solutions thereto. From the research it is established that the Electronic Bill of Exchange is not a bill of exchange from a legal perspective of the Civil and Commercial Code, Book III, Title XXI, rather it ...

This dissertation consists of two independent essays in macroeconomics. The first essay examined environmental policy and convexity of climate change damage functions while the second one analyzed the impact of Covid-19 pandemic on the Thai economy. Environmental Policy and Convexity of Climate Change Damage Functions: An Experiment with New Keynesian DSGE model. The paper seeks out to investigate how varying degree of convexity of climate change damage function affect economic output and the dynamic response of macroeconomic variables to shocks ...

Nowadays the word sustainability is being concerned in both individual and organization level. The concept of sustainability implies policies, activities and actions of individuals and the business community that enable the future successful continuance of the economy and society and safeguarding of the environment. The concern for sustainability and the prevention and overcoming of social problems has resulted in the emergence of social entrepreneurs and social enterprises that can participate in the achievement of sustainable development goals. ...

This research aims to 1) study the level of organizational innovation climate, harmonious work passion and innovative work behavior 2) study the relationship between organizational innovation climate, harmonious work passion and innovative work behavior and 3) study the mediating role of harmonious work passion on the relationship between organizational innovation climate and innovative work behavior of Thai commercial bank employees. This quantitative research collected data from 457 employees of 13 Thai commercial banks. The results of this ...

Thai word segmentation and Part-of-Speech (POS) tagging is still a very active research area. However, previous studies mostly focus on rule-based models or generative models such as the Hidden Markov Model (HMM), which may not suitable for segmenting an unknown word. In this research, we present a novel technique to deal with the problem of word segmentation for a language without explicit word boundary delimiters, like Thai, Chinese, or Korean. This research proposes a machine learning model called the Conditional Random Field (CRF) to segment ...