Now showing items 41-60 of 257

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    EFFECTS OF ETHICAL LEADERSHIP AND ORGANIZATIONAL POLITICS ON WORKPLACE CYBERBULLYING AND JOB CONSEQUENCES OF EMPLOYEES IN A THAI EDUCATIONAL INSTITUTION: MODERATING ROLE OF POLITICAL SKILL OF EMPLOYEES 

    Worakamol Tiamboonprasert; Worakamol Tiamboonprasert; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Cyberbullying is a significant and prevalent problem in Thai society. Cyberbullying can cause devastating consequences for the victim without physical violence. The dangers of cyberbullying are that cyberbullying can be more damaging to the victims because the bully can remain anonymous, it can rapidly occur at anytime, and the audience access is uncontrollable. Although research about cyberbullying has been conducted among teenagers and employees at private organizations, there remains a research gap regarding the issue of cyberbullying in ...
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    THE DEVELOPMENT OF AWARENESS ON GREEN ICTTHROUGH THE IMPLICATIONS OFSELF-DIRECTED LEARNING 

    Kultida Malison; Kultida Malison; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    This mix-method study aims at investigating dimensions of awareness on Green ICT and self-directed learning among employees working in the listed companies in The Securities Exchange of Thailand (SET). The influences of self-directed learning on awareness of Green ICT were also examined. The dimensions of awareness on Green ICT were collected through 37-item Green ICT questionnaire, and the results revealed that there were primarily three dimensions of awareness on Green ICT among Thai employees: 1) Saving energy and Avoiding using wasteful paper; ...
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    Legal Measures for The Ancient Monuments Preservation 

    Chanajit Ronmai; ชนะจิต รอนใหม่; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; National Institute of Development Administration. The Graduate School of Law; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 12/8/2022)

    This Master’s thesis aims to study about The Legal Measures for Ancient Monuments Preservation. The research include literature concepts, principles and legal principles of Ancient Monuments Preservation and the authority, As well as problems and obstacles in the Ancient Monuments Preservation from law enforcement. in order to build the right understanding for all sectors to promote and, support the right to participation in the Ancient Monument Preservation. This will lead to a balance between the government section and the people in preserving ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    MODEL OF CUSTOMER EXPERIENCE MANAGEMENT IN THAI FULL-SERVICE RESTAURANT 

    Kritta-orn Chewwasung; กฤตอร จิววะสังข์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    Learning Development of Higher Education in the Digital Age : Case Study of the Three Southern Border Provinces  

    Nialya Sau; นิอัลยา สาอุ; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 12/8/2022)

    The main objectives of this study are (1) to study educational concepts within the digital era and how digital technology is adopted by undergraduate schools in the 3 southern border provinces; (2) to study the role and importance of educational digital technology in undergraduate schools in the 3 southern border provinces for development purpose; (3) to study provide recommendations on developing appropriate educational policies and learning development in the digital era by the undergraduate schools in the 3 southern border provinces. The ...
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    ONLINE MARKETING STRATEGIES FOR COMMUNITY-BASED TOURISM IN THE ANDAMAN CLUSTER OF THAILAND 

    Jutamas Phengkona; จุฑามาส เพ็งโคนา; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...
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    THE COMPETING OF INSTITUTIONAL LOGICS AND PRACTICE VARIATION ON COMMUNITY BASED REHABILITATION PROJECT IN THAILAND 

    Sarawoot Intapanom; ศราวุฒิ อินทพนม; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the set of institutional logics existing in Community-Based Rehabilitation (CBR) project including the dimension of state, professional, community, religion, market, and family, 2) to study the interrelation of institutional logics in terms of consistency, conflict, and competing logics, and 3) to study the structural dimensions that influence institutional logics in CBR project.  The research design used the qualitative research method. Secondary data was collected from related documents and ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    DEVELOPMENT MODEL OF THE ELDERLY'S HEALTH SERVICE SYSTEM TOWARDS THE EXCELLENCE OF TERTIARY HOSPITALS ATTACHED TO THE ROYAL THAI NAVY 

    Benjapak Sanghuaiprai; เบญจภัค สางห้วยไพร; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

                  The development model of the elderly’s health service system towards the excellence of tertiary hospitals attached to the Royal Thai Navy used the mixed quantitative and qualitative research and aimed to 1) Study the elderly’s health service system of tertiary hospitals attached to the Royal Thai Navy 2) Compare the quality of life and demand of health service of the elderly with different abilities of daily living and seeking services of the tertiary hospitals in different areas and 3) Synthesize the development model of the elderly’s ...
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    EMOTIONAL TOURIST-EXPERIENCE DESIGN: A HEALTH-WELLBEING FOR THE ACTIVE 50-PLUS   

    Anugool Bhumiwat; อนุกูล ภูมิวัฒน์; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ...
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    Basic Skills and Expertise Levels for IS/IT Career in Thailand 

    Sureerat Paji; สุรีรัตน์ ปะจิ๊; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    IS/IT positions have different knowledge, skills, and competencies. There are three categories of skills, knowledge, and competencies required which are technical skills, business skills, and soft skills. This research studied the required skills, knowledge, and competencies for each IS/IT position. Companies in SET are selected and employees in these companies were asked to fill the questionnaire. The expected and current levels of each skill were bought to analyze for the required skills of each position. Paired T-tests were used to find the ...
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    ESSAYS ON ECONOMIC BUBBLES 

    Pichet Kaytanyaluk; Pichet Kaytanyaluk; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; National Institute of Development Administration. School of Development Economics; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 12/8/2022)

    The aim of this dissertation is to study the bubbles in the economy. There are two separated studies which are 1) “Testing the bubbles and the crashes of the asset prices: The evidence from the southeast Asian countries.” and 2) “Can government bond replace rational bubbles? The empirical investigation on Singapore and Thailand.” combined in this dissertation.  For the long period of time, many economists try to find the detector for the existense and the crashes of the bubble. However, many of econometric models might distinquish the explosive ...
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    COMMUNICATION OF NATIONAL SECURITY ISSUES VIA ONLINE MEDIA IN THE INFORMATION OPERATIONS FRAMING 

    Soralak Pongpo; สรลักษณ์ พงษ์โพธิ์; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ...
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    INSTITUTIONAL LOGICS IN CHILD REARING: A CASE STUDY OF EARLY CHILDHOOD WITH DEVELOPMENTAL DELAY ​IN CHA-AM DISTRICT, PHETCHABURI PROVINCE 

    Thannaphat Khotsing; ธันภัทร โคตรสิงห์; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the relation between family determinants and child development in Cha-am District, Phetchaburi Province, 2) to examine the parental practices of families and identify the sets of institutional logics found in the field of child rearing, and 3) to investigate and analyze the sets of institutional logic in the child-rearing field related to developmental delay. Multiphase mixed-methods research applying qualitative and quantitative research was used for the research design. It was found that 33.3% ...
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    THE CHINESE GOVERNANCE MODEL OF THE NEW RURAL ELITE IN YONGCHUAN, CHONGQING: A CASE OF CONFUCIANISM-LAW CONFLICT  

    Ruoqi Zhao; Ruoqi Zhao; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; National Institute of Development Administration. International College,; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    The purpose of this study is to explore the governance model of new rural elite in Yongchuan, Chongqing, China under the background of Confucianism-Law conflicts. In order to achieve its purpose, this study was exploratory and qualitative in nature. One-on-one semi-structured interviews focus group interviews and observation were conducted as triangulation data collection in this study. The results of this exploratory study are 1) Rural Elite Mediation House was established under the joint action of multiple factors in order to solve the governance ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
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    The Study of Talent Attraction factors in the Public Sector of Thailand 

    Isaree Petrohchanakitt; อิสรีย์ เพชรโรจนกิตติ์; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; National Institute of Development Administration. School of Human Resource Development; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 12/8/2022)

    "Talent" represents an important component to mobilize and indicate the competitiveness of each country. However, the public sector in Thailand encounters not only the current challenge of the number of Talent but also the future challenge of the loss of Talent due to retirement. Moreover, it is found out that the Thai public sector has been unable to attract talents to join the public workforce. Therefore, this qualitative research was a study of talent attraction factors in the public sector of Thailand. The study explored models of talent ...
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    SOCIAL MEDIA ADDICTION AND DEPRESSION IN HIGH SCHOOL TEENAGERS: THE ROLE OF FAMILY AND PEER ATTACHMENT 

    Farah Madkhan; Farah Madkhan; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    This research examines the influence of social media addiction on depression in teenagers who are high school students in Thailand. The study also investigates the role of parental attachment and peer attachment on social media social media addiction. Questionnaire survey data were collected from 1000 Thai high school student in two public high schools located in the Uttaradit province. Partial least squares structural equation modeling was used for data analysis. First, the analysis found significant support about the positive effect of social ...
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    The Legal Measure for Determination of the Sweetener Usage in Food and Beverage 

    Idsarapatr Pacharatana; อิศราภัทร์ พชรธนา; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This thesis has the purpose to study an appliance the Food Act B.E.2522 (1979) (the “Food Act”) regarding the food label and the advertisement by analyzing the problem of applying the laws whether or not it has the provision that cover the determination of the proper sugar quantity added in food, including the distinctness of the label that should make the customer understand and to study any other criteria that may develop the control on the sugar quantity in food, to what extent. From this research, Thailand does not have the legal measure of ...