Now showing items 61-80 of 243

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    FACTORS INFLUENCING THE PERCEPTION OF MARKETING INNOVATION AND PURCHASING INTENTION OF THAI PASSENGERS USING DOMESTIC AIRLINES IN THE REGIONAL SECONDARY AIRPORT 

    Natchanok Pongsutthiyakorn; ณัฐชนก พงศ์สุทธิยากร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

             This research aimed to  a) evaluate Thai passengers’ perception towards domestic airlines’ marketing innovation based in the secondary cities, b) to investigate the factors of airline service’s alternatives and Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, c) to examine the effect of the alternatives to airline service factors that affected Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, d) to examine the effect of ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    A Development of High Definition 3D Scanner System for Planar and Non-Planar Surfaces 

    Chalermyos Thiengchanya; เฉลิมยศ เที่ยงจรรยา; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์; Tanasai Sucontphunt; ธนาสัย สุคนธ์พันธุ์ (National Institute of Development Administration, 12/8/2022)

    Computer graphics technologies are significantly advanced. This results in the requirements for 3D models that are realistic in order to display on the screens of the electronic devices in the movie, video game, animation, sculpture, architecture, product design, augmented reality (ar) and virtual reality (vr) technologies industries as well as to print the 3D models through 3D printers. The purpose of this research study is to design and develop the object scanning system for storing the high definition 3D data of the planar and non-planar ...
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    DEVELOPING DESTINATION SAFETY INDICATORS AND STRATEGY FOR PROMOTING TOURISTS' SAFETY CONFIDENCE 

    Thanapol Inprasertkul; ธนพล อินประเสริฐกุล; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    PROMOTION OF POWER GENERATION FROM SOLAR ROOFTOP IN THAILAND 

    Supawadee Nusin; สุภาวดี หนูสิน; Wisakha Phoochinda; วิสาขา ภู่จินดา; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

    This study investigated the factors that promote current power generation from solar rooftop, analyzed the factors influencing the expansion of solar power generation not registered with government agencies, and recommended a model to promote sustainable power generation from solar rooftop.  The study consisted of qualitative research utilizing Delphi technics and data analysis based on the framework of CIPP-I model consisting of data analysis of the expansion of solar power generation drawn from the import volume of  solar panels (trade database ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    CAPACITY DEVELOPMENT OF RICE NOODLES PRODUCTION THROUGH  CLUSTERING : A  CASE STUDY OF NAKHON PATHOM PROVINCE 

    Nuttapong Petlaor; ณัฐพงษ์ เพชรละออ; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...
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    INSTITUTIONAL LOGICS IN CHILD REARING: A CASE STUDY OF EARLY CHILDHOOD WITH DEVELOPMENTAL DELAY ​IN CHA-AM DISTRICT, PHETCHABURI PROVINCE 

    Thannaphat Khotsing; ธันภัทร โคตรสิงห์; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the relation between family determinants and child development in Cha-am District, Phetchaburi Province, 2) to examine the parental practices of families and identify the sets of institutional logics found in the field of child rearing, and 3) to investigate and analyze the sets of institutional logic in the child-rearing field related to developmental delay. Multiphase mixed-methods research applying qualitative and quantitative research was used for the research design. It was found that 33.3% ...
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    Legal Measures for The Ancient Monuments Preservation 

    Chanajit Ronmai; ชนะจิต รอนใหม่; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร; Bajrawan Nuchprayool; พัชรวรรณ นุชประยูร (National Institute of Development Administration, 12/8/2022)

    This Master’s thesis aims to study about The Legal Measures for Ancient Monuments Preservation. The research include literature concepts, principles and legal principles of Ancient Monuments Preservation and the authority, As well as problems and obstacles in the Ancient Monuments Preservation from law enforcement. in order to build the right understanding for all sectors to promote and, support the right to participation in the Ancient Monument Preservation. This will lead to a balance between the government section and the people in preserving ...
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    THE EFFECTS OF INTELLECTUAL CAPITAL, INNOVATIVE BEHAVIOR, AND ABSORPTIVE CAPACITY ON ORGANIZATIONAL EFFECTIVENESS IN THE SERVICE INDUSTRY IN THAILAND – THE MODERATING ROLE OF SOCIAL CAPITAL 

    Xuemei Sun; Xuemei Sun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    The present study explored the association between intellectual capital, employees’ innovative behavior in the workplace, the absorptive capacity of a firm, and organizational effectiveness of the Thai listed companies in the service industry. The survey data were collected from 423 managers from 198 listed companies in Thailand. The results showed that intellectual capital tended to improve the employees’ innovative behavior and the firm’s absorptive capacity, and finally enhance corporate organizational effectiveness. Furthermore, the results ...
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    EFFECTS OF ETHICAL LEADERSHIP AND ORGANIZATIONAL POLITICS ON WORKPLACE CYBERBULLYING AND JOB CONSEQUENCES OF EMPLOYEES IN A THAI EDUCATIONAL INSTITUTION: MODERATING ROLE OF POLITICAL SKILL OF EMPLOYEES 

    Worakamol Tiamboonprasert; Worakamol Tiamboonprasert; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Cyberbullying is a significant and prevalent problem in Thai society. Cyberbullying can cause devastating consequences for the victim without physical violence. The dangers of cyberbullying are that cyberbullying can be more damaging to the victims because the bully can remain anonymous, it can rapidly occur at anytime, and the audience access is uncontrollable. Although research about cyberbullying has been conducted among teenagers and employees at private organizations, there remains a research gap regarding the issue of cyberbullying in ...
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    A Simulation Model for Truck Scheduling of Just-In-Time Warehouse Under Travel Time Uncertainty 

    Chinarnant Phaokanseephag; ชินานันท์ เผ่ากันสีห์ภัค; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 13/8/2021)

    This research aims to develop a two-step approach to assess the truck receiving area of a Just-In-Time (JIT) warehouse and determine the optimal schedule to reduce the congestion within the study area. The first step uses the simulation tool (i.,e ARENA) to assess the congestion and bottlenecks based on the current situation. It suggests physical and operational improvements to eliminate the bottlenecks effectively. In the second step, we further determine the optimal schedules for those trucks to arrive at the warehouse in an effective sequence. ...
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    SCALE ECONOMIES AND THE POTENTIAL GAIN FROM LOCAL AMALGAMATION IN THAILAND 

    Kobkan Panphong; Kobkan Panphong; Santi Chaisrisawatsuk; สันติ ชัยศรีสวัสดิ์สุข; Santi Chaisrisawatsuk; สันติ ชัยศรีสวัสดิ์สุข (National Institute of Development Administration, 13/8/2021)

    Local government policies have been strongly linked to the principles of subsidies and decentralization in Thailand since 1997. The distribution model for local government organizations is linked to the suitability or need for change, which often depends on the economic efficiency and size of the local government organization in terms of population, i.e. economies of scale. This study contributes to the discussion on economies of scale under the conditions of Thai local administrative organizations based on the Cobb-Douglas production function ...
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    STRUCTURAL EQUATION MODEL DEVELOPMENT OF COMMUNICATION FACTORS INFLUENCING DONATION TO NON-PROFIT ORGANIZATIONS 

    Charocha Kanokprajak; ชโรฌา กนกประจักษ์; Patchanee Cheyjunya; พัชนี เชยจรรยา; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 13/8/2021)

    The study is aimed to study 1) to explore communication methods applied by successful nonprofit organizations in Thailand, 2) to analyze communication factors influencing donors’ decision on donation for nonprofit organizations, and 3) to develop a structural equation model of communication factors influencing donors’ decision on donation for nonprofit organizations and test its congruence with the empirical data. The study is mixed-method research, divided into 2 parts. Part 1: Qualitative research was conducted with in-depth interviews with 4 ...
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    THE DEVELOPMENT GUIDELINES OF COMMUNICATION NETWORK MANAGEMENT AMONG ELDERLY SCHOOLS IN CHIANG RAI PROVINCE AND KALASIN PROVINCE 

    Panisaya Atijitta; ปณิสญา อธิจิตตา; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 13/8/2021)

    The study was aimed to study the current situation of communication network management and network communication strategies of the elderly schools in Chiang Rai and Kalasin Provinces, including guidelines for developing network communication of elderly schools towards sustainability. The study is qualitative research, conducted by in-depth interviews and focus group interviews with all concerned people in two groups of elderly schools: strong and developing. From the study, it was found that at present Kalasin Province has the highest number of ...
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    A NEW APPROACH TO THE BUSINESS CYCLE AND INSIGHTS FOR THE ALLOCATION OF INVESTMENT ASSET CLASSES AND SECTORAL STOCK RETURNS ALONG THE BUSINESS CYCLE 

    Korn Talthip; Korn Talthip; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    Portfolio management strategy enables investors to reduce risk and maximize return. Investment in different stocks in equity market helps reducing non-systematic risk however systematic risk of portfolio obviously affected by macroeconomic conditions. Different stages of business cycle associates with changes in macroeconomic environment together with business sentiment and different market expectations which impact performance of specific asset classes in each stage. Equity in different stock sectors responses differently in various economic and ...
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    DIALECTIC OF FRIENDSHIP: DISCOURSE ANALYSIS OF COMMUNICATION AND RELATIONSHIP BETWEEN SUPERMAN AND BATMAN IN SUPERHERO COMICS 

    Manatchai Amponpeerapan; Manatchai Amponpeerapan; Jaray Singhakowinta; จเร สิงหโกวินท์; Jaray Singhakowinta; จเร สิงหโกวินท์ (National Institute of Development Administration, 13/8/2021)

    This study conducted a 2-stage analysis of dialectics in a discourse of a seemingly antagonistic superhero partnership between Superman (Clark Kent) and Batman (Bruce Wayne) while aiming to expand upon our understanding of dialectical relationships, American friendship, masculine-heroism ethics, and the evolution of society. Firstly, the study used Quantitative Content Analysis (CA) in corroboration with William Rawlins’s Dialectical theory of Friendship (DTF), to extract themes and patterns shown in communications between the protagonists. Then, ...
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    PSYCHO-SOCIAL FACTORS AS CORRELATES OF BUDDHIST SUCCESSFUL AGING IN ATTENDEES OF ELDERLY SCHOOL PROJECTS 

    Suchinkanlayanatham (WICHIEN THANO); สุจิณกัลยาณธรรม (วิเชียร ตาโน); Duangduen Bhanthumnavin; ดวงเดือน พันธุมนาวิน; Duangduen Bhanthumnavin; ดวงเดือน พันธุมนาวิน (National Institute of Development Administration, 13/8/2021)

    This research was a correlational-comparative study. Its objectives were 1) to study the effectiveness of elderly school projection, 2) to study the relationship between psychological and/or situational factors associated with the Buddhist successful aging of elderly, and 3) to indicate the importance predictors and predict values of causal variables in terms of psychological trait, situational factor and psychological state groups toward Buddhist successful aging. Based on interactionism model, this research employed a multi-stage sampling ...
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    Using Video Analytic to Improve Customer Service Process Efficiency 

    Puttipong Chanchaem; พุฒิพงศ์ จันทร์แจ่ม; Worapol Pongpech; วรพล พงษ์เพ็ชร; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 13/8/2021)

    There are many ways to evaluate the customers' service processes efficiency of the casual dining restaurant. One of which is the service speed measured by the amount of time a customer spends waiting for service during each service period. Currently, the object detection system based on deep learning techniques is constantly evolving and high accuracy. In general, restaurants are equipped with more CCTV to apply that information to the employee's service detection techniques. This research aims to develop and improve customer service by monitoring ...