Now showing items 1-20 of 103

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    Thermodynamics Formulation of Economics 

    Burin Gumjudpai; Yuthana Sethapramote (NIDA, 1/10/20)

    We consider a group of information-symmetric consumers with one type of commodity in an efficient market. The commodity is fixed asset and is non-disposable. We are interested in seeing if there is some connection of thermodynamics formulation to microeconomics. We follow Carathéodory approach which requires empirical existence of equation of state (EoS) and coordinates before performing maximization of variables. In investigating EoS of various system for constructing the economics EoS, unexpectedly new insights of thermodynamics are discovered. ...
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    A STUDY ON RELATIONSHIP BETWEEN HUMAN CAPITAL AND AGING PREPAREDNESS OF MILLION BIRTH COHORT TEACHERS IN PRIMARY SCHOOL AFFILIATED WITH SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1 

    Kiratikan Sadakorn; Pongthep Chandasuwan (NIDA, 1/15/20)

    The main purposes of this study were to examine: 1) the relationship between human capital and aging preparedness; and 2) the moderating effect of social support on the relationship between human capital and aging preparedness of million birth cohort teachers in primary school affiliated with Sukhothai Primary Educational Service Area Office 1. The correlational research design and the cross-sectional study were employed. The partial least squares structural equation modeling technique was applied. The research results indicated that the human ...
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    Financial planning of high school students in Bangkok 

    Tananop Limsuwanroj; Pachitjanut Siripanich (NIDA, 1/26/20)

    The purposes of this research are (1) to study knowledge, attitude and behavior in financial planning of upper secondary school students in Bangkok and (2) to study the influence of financial planning behaviour of upper secondary school students in Bangkok. The sample group used in this research was randomized from Two – stage stratified sampling divided into 144 males and 265 females. Statistical analysis was done in terms of percentages, t – test, one - way ANOVA, and stepwise multiple regression analysis. The research results show that (1) ...
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    FACTORS INFLUENCING THE IMPROVEMENT OF KNOWLEDGE SHARING: EMPIRICAL STUDY OF THE INDUSTRIAL ESTATE AUTHORITY OF THAILAND (IEAT) 

    Pitchaya Javakorn; Chindalak Vadhanasindhu (NIDA, 10/28/19)

               The important of knowledge sharing in knowledge based economy is very critical for the competitiveness of any organizations. IEAT is demanded to motivate its employees to perform even more complex tasks. More importantly, a unique challenge is how to develop or install strategy of the organization that would help upgrading employee efficient skills and employee knowledge through the supply chain, as well as making decision more precise.             This research was design to investigate the relationship among learning organization ...
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    PAYMENTS FOR FOREST ENVIRONMENTAL SERVICE POLICY AND SUSTAINABLE DEVELOPMENT: ​A CASE STUDY OF VIETNAM 

    Teo Dang Do; Anchana Na Ranong (NIDA, 10/31/19)

    Payments for ecosystem services (PES) is widely employed in various settings; however, in what contexts and whether PES programs achieve their objectives by improving local livelihoods and conservation goals is still being debated. This dissertation assessed the impact of the Payments for Forest Environmental Service (PFES) policy on financial, natural and institutional capitals in order to respond to the critical question on whether and how much the PFES policy has contributed to poverty reduction and ecological enhancement. A case study from ...
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    A MODEL PROPOSAL FOR TOURISM AND HOSPITALITY UNDERGRADUATE INSTITUTIONS IN THAILAND TO OBTAIN THE UNWTO TEDQUAL CERTIFICATION 

    Jorge Arnanz Arroyo; Kanokkarn Kaewnuch (NIDA, 10/9/20)

    The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ...
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    LEVEL OF CIVIC ENGAGEMENT ON FACEBOOK AND FACTORS AND MOTIVATIONS TO CREATE CIVIC NETIZENS : CASE STUDY OF ASSUMPTION UNIVERSITY STUDENTS 

    Ammaritta Rattanapanop; Warat Karuchit (NIDA, 11/29/19)

              The research of Level of civic engagement on Facebook and factors and motivations to create civic netizens: case study of Assumption university students is a quantitative and qualitative research. The researcher uses an experiment on Facebook and in depth interview to find (1) level of engagement (2) factors facilitate university students to become civic netizens (3) motivations facilitating for youth to become civic netizens (4) approach to create civic netizens. The research result demonstrates that (1) Thai youth have low level of ...
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    Communication Patterns and Strategies and Ethics of Online Influencer in Thailand. 

    Chanyapatch Wongwiwat; Warat Karuchit (NIDA, 11/3/19)

    This research aims to (1) study Thailand online influencers’ marketing communication styles (2) study Thailand online influencers’ marketing communication strategies (3) study Thailand online influencers’ marketing communication ethics in order to compile into best practice guidelines. This is a qualitative research using document analysis and in-depth interview. The results revealed that online influencers’ communication can be separated into 3 styles including picture with accompanying text, video with accompanying text, and live broadcast. The ...
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    Relationships between Gambling Behavior, Subjective Probability, Prize Structure of Sweepstakes and Willingness to Purchase: An Experimental Study 

    Kantarat Paripremkul; Arnond Sakworawich (NIDA, 11/7/19)

    This completely randomized design (CRD) experimental research aims at investigating the effect of sweepstakes structure promotion on willingness to purchase where gambling behavior and subjective probability are covariates. Four types of sweepstakes structures are 1) grand prize only, 2) grand prize and many small prizes, 3) multiple large prizes, and 4) multiple large prizes and many small prizes where price discount with equal expected value as a control group. Five-hundred participants were randomly assigned to each condition. The results found ...
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    Rhythm Authentication Using Multi-Touch Technology:A New Method of Biometric Authentication 

    Nakinthorn Wongnarukane; Pramote Kuacharoen (NIDA, 11/8/19)

    A keystroke authentication method has a relatively low cost, yet it is more powerful and easier to use than other biometric authentication methods. However, traditional keystroke authentication has many weaknesses and is easily exploited by malicious actors. Malicious attacks can include shoulder surfing attacks, eavesdropping attacks and key-logger attacks. When users try to access their computer or portable device by using a keystroke authentication method, the users must push the correct buttons with the correct rhythm in order to be authenticated. ...
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    Digital marketing communication strategy of beauty store "EVEANDBOY" on Instagram stories with Lifestyle, Media usage and Response behavior of users 

    Nutsinee Kunmotarn; Patchanee Cheyjunya (NIDA, 12/13/19)

              The objective of this research is to study (1) Digital marketing communication strategy of beauty product stores on Instagram stories. (2) The lifestyle, media usage and responsive behavior on Instagram stories of users. (3) The relationship between lifestyle and responsive behavior on Instagram stories of users. (4) The relationship between lifestyle and media usage on Instagram stories of users. (5) The relationship between media usage and responsive behavior on Instagram stories of users. By a mixed methods research using qualitative ...
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    THE CREATION OF TRUST CULTURE IN THE ORGANIZATION OF FOOD CLUSTER IN CHIANG RAI PROVINCE 

    Chongpet Janla; Renliang Li (NIDA, 12/18/19)

    The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and ...
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    THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON FOLLOWERS' PERFORMANCE OUTCOMES: THE CASE OF THAI CHAMBER OF COMMERCE 

    Arrada Mahamitra; Chindalak Vadhanasindhu (NIDA, 12/24/19)

    The aim of this research was to examine the influence of transformational leadership and the followers' performance outcomes of the Thai Chamber of Commerce using the moderating variables of political skill, innovative work behavior, and creative work environment. The question remains unanswered as to how the leaders of non-governmental agencies such as the Thai Chamber of Commerce perform in the challenging economic world. The study used empirical research in order to ascertain the important characteristics of transformational leadership in order ...
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    AN INVESTIGATION OF ELDERCARE IN THAILANDTHROUGH THE INSTITUTIONAL LOGICS LENS 

    Santhita Phayungphong; Phichai Ratnatilaka na Bhuket (NIDA, 12/27/19)

    The purpose of this research is to unfold the compelling logics that shape collective norms and behaviors, and to collect empirical evidence on how the changing context of the Thai family structure is affecting the geriatric and long-term care industry in Thailand. This study employs the constructivist grounded theory method under the theoretical view of the institutional logics perspective. A purposeful selection of participants is identified by their involvement and expertise in the area of study. Data collection from intensive interviews and ...
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    Selection and Satisfaction of the Villages Headman Performance in Chainat Province 

    AMORNPHUK TUBTIMTAVEECOK; Duanpen Theerawanviwat (NIDA, 2/11/20)

    This research is a survey research. The objectives of the study were 1) to study factors affecting the appropriateness of those selected to be the village headman of Chainat Province 2) to study the satisfaction of the people in chainat Province to the performance of the headman's duties in various aspects. The population used in the study was the people who had the right to vote for the village headman in Chainat Province in 2016 and 2017 from 8 districts namely Mueang Chainat, Manorom District, Watsing  District, Sapphaya District, Sankhaburi ...
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    THE CAUSAL EFFECT OF ISLAMIC ATTRIBUTES OFDESTINATION UPON TOURIST SATISFACTIONAND LOYALTY UNDER MEDIATING ROLES OFPERCEIVED TRIP QUALITY AND PERCEIVEDTRIP VALUES: A CASE STUDY OFKRABI PROVINCE, THAILAND 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (NIDA, 2/13/20)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
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    การตรวจสอบผลการดำเนินธุรกิจเพื่อเพิ่มผลิตภาพและศักยภาพการแข่งขัน 

    มณีวรรณ ฉัตรอุทัย,ประดิษฐ์ วรรณรัตน์ (บริษัท ที เค พริ้นติ้ง จำกัด, 2015-12)
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    รู้จักตน รู้จักคน 

    วิชัย อุตสาหจิต (โรงพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย, 2016-05)
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    การเมืองเปรียบเทียบ 

    จันทรานุช มหากาญจนะ (โรงพิมพ์รัตนไตร, 2016-10)
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    บุหลันวรรณกรรม 

    อรองค์ ชาคร (สำนักงานศิลปวัฒนธรรมร่วมสมัย กระทรวงวัฒนธรรม พิมพ์ที่ สำนักงานกิจการโรงพิมพ์องค์การสงเคราะห์ทหารผ่านศึก ในพระบรมราชูปถัมภ์, 2016-10)