Browsing สำนักบรรณสารการพัฒนา by Subject "กลยุทธ์การสื่อสาร"
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Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media
; (National Institute of Development Administration, 12/8/2022)
The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ... -
Content Analysis and Communication Strategy about Online Depression Communities
; (National Institute of Development Administration, 12/8/2022)
The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ... -
Exposure and Attitude of Middle-Income Investors Toward Mutual Fund Investment Media and Content
; (National Institute of Development Administration, 7/1/2022)
Encouraging people to save money by investing in mutual funds can help improve people’s quality of life and be a major driving force for economic growth and development. Moreover, in the digital age, investors’ self-information-seeking and management behaviours have spurred the growth of online media for financial and investment information. Due to the important role of mutual fund investment communication, this research aims to study the exposure and attitudes of middle-income investors towards mutual fund investment media and contents to guide ...