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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...