Now showing items 1-1 of 1

  • Thumbnail

    COMMUNICATION STANDARDS FOR SUSTAINABLE DEVELOPMENT OF THAI LISTED COMPANIES 

    Kantaphat Thanakunjiraphat; กันตพัฒน์ ธนกุลจีรพัฒน์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 4/6/2021)

    The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ...