This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...