Browsing สำนักบรรณสารการพัฒนา by Subject "Communication"

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    THE COMMUNICATION AND NEGOTIATION OF POWER IN DRIVING THE CITIZENSHIP RIGHTS OF THE MANIQ ETHNIC GROUP IN THAILAND 

    Chanida Rodyoo; ชนิดา รอดหยู่; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 7/1/2023)

    The objectives of this study were to study the civil sector’s communication and negotiation of power in defining the meaning of the Maniq ethnic group and to investigate how the receivers decode the meaning of the Maniq ethnic group in Thai society. A qualitative research design was employed to collect data through documentary research, observations, in-depth interviews, textual analysis, and focus group discussions. The research results in the dimension of discursive production and distribution showed that the meaning of the Maniq ethnic group ...
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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    Phattrawadee Hong-aek; ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...