Now showing items 1-1 of 1

  • Thumbnail

    THE DEVELOPMENT  OF STRUCTURAL EQUATION MODEL OF COMMUNICATION  OF NETWORK AFFILIATES FOR PROMOTING THE ELDERLY'S WELL-BEING BY DIGITAL TECHNOLOGY 

    Thunyawan Kaeochada; ธัญวรรณ แก้วชะฎา; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The research is aimed to study the communication process of the network affiliates in applying digital technologies for enhancing the elderly’s well-being, explore factors that influenced the elderly's well-being behaviors by the use of digital technologies, and develop a structural equation model of factors influencing the enhancement of the elderly’s well-being behaviors by the use of digital technologies. The study is mixed-method research, comprising both qualitative and quantitative research. For qualitative research, data were collected ...