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    INTERPRETATION MODEL OF MEMORABLE TOURISM EXPERIENCE FOR THE MILLENNIAL GENERATION TOURIST IN COMMUNITY-BASED CULTURALTOURISM DESTINATIONS 

    Suwadee Bunmajarinon; สุวดี บุญมาจรินนท์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 7/1/2023)

      The objectives of this research are 1) To explore cultural capital that leads to memorable tourism experience and the types of interpreters for community-based cultural tourism destination, 2) To study the millennial generation tourist behavior in using the interpretation of tourist activities in community-based cultural tourism destination, 3) To compare the level of perceived value of importance and performance of the interpretation of tourism activities contributing the memorable tourism experience for millennial generation tourist in ...