Browsing สำนักบรรณสารการพัฒนา by Subject "Social media Platform"
Now showing items 1-1 of 1
Communication for Korean Fan Club Identity Negotiation on Social Media Platform (National Institute of Development Administration, 12/8/2022);
This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...