Browsing สำนักบรรณสารการพัฒนา by Subject "Social media platforms"

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    Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults 

    Warampon Changrien; วรัมพร ช่างเรียน; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)

    The research on “Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults” had the objective to analyze the online social media exposure behavior of the visual impaired affecting purchasing decisions in order to analyze the behavior of using online social media of the visual impaired affecting the use of e-commerce to analyze the shopping decision-making process of the visual impaired affecting their shopping decision-making patterns and to analyze the factors that benefit and the factors ...