Browsing สำนักบรรณสารการพัฒนา by Subject "Thailand"
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ALLIANCE STRATEGIES OF CRUISE TOURISM INDUSTRY FOR CORPORATION DEVELOPMENT BETWEEN PHUKET AND SINGAPORE
; (National Institute of Development Administration, 7/1/2023)
The purposes of this research were 1) to study cruise tourists’ behaviours; 2) to assess and compare the effectiveness of cruise tourism management between Phuket and Singapore; 3) to study the cruise tourism management factors affecting the cruise tourists’ intention to revisit; 4) to study the process to build an alliance for cruise tourism at the regional level in order to attract cruise lines to the region, and 5) to propose alliance strategies of cruise tourism for cooperative development between Phuket and Singapore. To obtain the data ... -
AN ANALYSIS OF MOTIVATIONS AND BEHAVIORS OF THAILAND INBOUND TOURISTS FROM CHINA
; (National Institute of Development Administration, 7/1/2023)
The COVID-19 pandemic has caused a heavy blow to Thailand's economy, particularly the tourism industry. Although Thailand has lifted almost all entry controls, there is still a long road to tourism recovery. As the largest source market before the pandemic, China has reduced its quarantine length and the times of COVID tests prior to boarding and granted permission to operate Thai flights between the countries. Therefore, Thailand is upbeat about Chinese tourist arrivals. Thailand needed to learn more about the Chinese so that the challenges and ... -
BUSINESS CYCLES IN DIGITAL ECONOMY OF THAILAND
; (National Institute of Development Administration, 12/8/2022)
This study examines the impact of digital technology on economic volatility, also known as the business cycle, by using a famous methodology called the DSGE model. Two major models are constructed, namely the baseline one-sector model and the two-sector model. The baseline one-sector model is constructed to express the reactions of variables to technology, fiscal policy, and monetary policy shocks in both closed and open economies. The two-sector model is formulated by separating the production part of the economy into two sectors, namely the ... -
PSYCHOLOGICAL CONTRACT VIOLATION, ORGANIZATIONAL COMMITMENT AND EMPLOYEE COUNTERPRODUCTIVE BEHAVIOR AMONG CHINESE AND THAI ENTERPRISES: IN CROSS-CULTURAL CONTEXT
; (National Institute of Development Administration, 7/1/2022)
With the increasingly fierce global competition and the continuous development of modern information technology, enterprises are confronted with tremendous challenges, along with the accompanying tense labor relations, which also makes the competition between employees more and more fierce, thus the negative behaviors of employees in the workplace are constantly emerging. Employees Counterproductive Work Behavior (ECB) has progressively attracted a topic of shared interest among academia and businesses, is pervasive among various types of ... -
THE ELEMENTS OF TOURIST SATISFACTION AND LOYALTY WITH CULTURAL/HERITAGE SITES: EVIDENCE FROM AYUTTHAYA
; (National Institute of Development Administration, 7/1/2022)
This study aims to analyze the factors of tourists’ motivation, expectations, and satisfaction by establishing a theoretical model to quantify their joint impact on the tourists’ loyalty. Collecting data from 400 participants of Chinese tourists who visited ‘Ayutthaya Province’ of Thailand, this research by employing both Structural Equation Modelling (SEM) and descriptive Analysis, finds that the elements of tourists’ expectations (e.g., accessibility, historic buildings) and motivation (e.g., to visit historical place/culture, religious places, ... -
THE DETERMINANTS TOWARD FOSTERING INNOVATION MANAGEMENT EFFECTIVENESS IN THAI PUBLIC SERVICES : EMPIRICAL STUDIES OF AWARDED ORGANIZATIONS
; (National Institute of Development Administration, 7/1/2022)
The research studies the determinants toward fostering innovation management effectiveness in Thai public services using and empirical study of awarded organization. The main objectives are 1) to study and examine the characteristics of awarded organizations in public service innovation; 2) to analyze the determinants fostering innovation effectiveness in public service in the awarded organization; 3) to provide policy recommendations in the aspects of the determinants fostering public service innovation for enhancing Thai public service innovation ...