The objectives of this research are 1) to study the confirmation element of tour bus service quality of Chinese tourists in Thailand 2) to study tour bus service quality in Thailand to affecting the satisfaction of Chinese tourists 3) to propose guidelines for the development of tour bus services in Thailand for Chinese tourists. This research used quantitative approach which collecting data from 415 Chinese tourists traveling to Thailand on a group tour and take the tour bus to travel to various places through five leading inbound tour operator ...