This research aimed to study the organizational learning (OL) of the Thai private primary care unit (PCU) by exploring the phenomena. This organizational research chose an individual PCU to examine the organizational identity of the learning process. Thus, this research was qualitative under phenomenology, exploring the organization's experiences. As the former private PCU, Nan-Ah hospital was selected for its outstanding performance: leader in establishing warm community clinic association, best case study award in knowledge development, and ...