Now showing items 1-20 of 103

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    ALLOCATION OF CARBON EMISSION QUOTAS FOR SELECTED INDUSTRIES OF THAILAND TO ALLY WITH ECONOMIC EFFICIENCY OF THE MARKET SYSTEM FOR CARBON EMISSION PERMITS 

    Isaree Jirajariyavech; Sompote Kunnoot (NIDA, 8/13/19)

    Thailand Emission Trading Scheme (Thailand ETS) was established to prepare for Thailand’s emission trading in playing a part in the global movement for the reduction of CO2 emissions. The energy intensive sectors, including, petrochemicals, cement, iron and steel, electricity, and aviation industries, are selected to target industries to achieve the reduction of CO2 emission. The implementation of Thailand ETS can be expected to effect change in the Thailand economy. This study applied the concept of economic cost as the external cost is introduced ...
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    ANTECEDENTS OF BEHAVIOR RELATING TO SUFFICIENCY ECONOMY PHILOSOPHY AND HAPPINESS IN LIVING IN BOONNIYOM COMMUNITY MEMBERS 

    Nutjira Sumonta; Duchduen Bhanthumnavin (NIDA, 8/2/20)

    His Majesty The King Rama 9, The Great had bestowed and expounded the concept of “Sufficiency Economy Philosophy” for Thai people as the guideline for sufficient behavior and happiness in living. A group of Buddhist monks, called “Santi Asoke” leading by Samana Bodhirak has adopted this philosophy and emphasized with some certain dhrama to create a new economic system, called “Satharanapokee”.This study aimed at investigating the antecedents in terms of psychological chatracteristics, situational factors, as well as, Boonniyom belief and practice ...
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    Brand Identity and Marketing Communication by Participation of Community for Promoting Tourism Kad Kuang Mueng Nan (Wat Phumin Walking Street) 

    Parichart Yanoi; Bu-nga Chaisuwan (NIDA, 5/13/20)

    This research study has the objective is to study the process of creating a brand identity and marketing communication with the participation of the community to promote the tourism in a downtown area of Nan city (Kad-Khuang-Muang-Nan or Wat-Phumin walking street.) Including to study the perception of brand identity and marketing communication, satisfaction, word of mouth behavior and the intention of the tourists to travel again. The mixed method research during the qualitative research and the quantitative research by using the documentary ...
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    THE CASUAL EFFECTS OF HUMAN RESOURCE PRACTICES, SUPERVISOR SUPPORT, AND COWORKER SUPPORT, INFLUENCING ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR TOWARDS JOB PERFORMANCE OF FRONTLINE EMPLOYEES IN FOUR-STAR HOTELS IN PHUKET, THAILAND 

    Yanapa Boonparkob; Sangkae Punyasiri (NIDA, 6/29/20)

    This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ...
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    THE CAUSAL EFFECT OF ISLAMIC ATTRIBUTES OFDESTINATION UPON TOURIST SATISFACTIONAND LOYALTY UNDER MEDIATING ROLES OFPERCEIVED TRIP QUALITY AND PERCEIVEDTRIP VALUES: A CASE STUDY OFKRABI PROVINCE, THAILAND 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (NIDA, 2/13/20)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
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    THE CAUSAL RELATIONSHIP IN FINANCIAL LITERACY, SELF-EFFICACY, FINANCIAL PLANNING MOTIVATION, RISK IN FINANCIAL PLANNING AND RETIREMENT FINANCIAL PLANNING AMONG PEOPLE IN THE NORTHEASTERN REGION OF THAILAND IN THE CONTEXT OF AN AGEING SOCIETY 

    Lanliya Samsuwan; Montree Socatiyanurak (NIDA, 6/19/20)

    This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by ...
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    Clustering of Thai Investors by Investment Behavior in Bitcoin 

    Aungsudhorn Srikanjanasorn; Pachitjanut Siripanich (NIDA, 4/8/20)

    This research has the purpose to study and clustering of Thai Investors by investment behavior in Bitcoin by collecting the questionnaires from 389 Bitcoin investors and using quota sampling. Apart from descriptive statistics, this study has been using the analytical technique to cluster the group by using Two-step Cluster Analysis. The study found that, more than 70 percent in male and female investors have investment objective for speculation and revenue incremental. Interestingly, no more than 10 percent of investors are invested by using only ...
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    COMMUNICATION FACTORS AFFECTING TRAINING EFFECTIVENESS OF BUSINESS ORGANIZATIONS 

    Jompon Jeebpinyo; Yubol Benjarongkij (NIDA, 8/25/20)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication Factors Influencing the Decision to Study for A Bachelor's Degree in Private Universities During Thai Education Crisis 

    Ekaluk Wiriyayuttama; Pornpun Prajaknate (NIDA, 5/3/20)

              The objectives of this study were to (1) investigate the risk management and crisis management during thai education crisis of private universities (2) examine the correlation between the awareness of brand equity and decision to study for a bachelor's degree in private universities during thai education crisis (3) explore the correlation between the awareness of integrated marketing communication and decision to study for a bachelor's degree in private universities during thai education crisis (4) identify factors affecting decision ...
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    COMMUNICATION FOR LOCALISM EMPOWERMENT THROUGH SINGING CONTESTKIKDUU TV PROGRAM 

    Pimchaya Fakpiem; Asawin Nedpogaeo (NIDA, 9/12/20)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication Patterns and Strategies and Ethics of Online Influencer in Thailand. 

    Chanyapatch Wongwiwat; Warat Karuchit (NIDA, 11/3/19)

    This research aims to (1) study Thailand online influencers’ marketing communication styles (2) study Thailand online influencers’ marketing communication strategies (3) study Thailand online influencers’ marketing communication ethics in order to compile into best practice guidelines. This is a qualitative research using document analysis and in-depth interview. The results revealed that online influencers’ communication can be separated into 3 styles including picture with accompanying text, video with accompanying text, and live broadcast. The ...
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    The Communication to Convey Wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community, Chiang Khan District, Loei Province 

    Pacapon Robkob; Patchanee Cheyjunya (NIDA, 8/22/20)

    This research aimed to study the communication to convey wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community Village, Moo.12, Chiang Khan District, Loei Province. The study of qualitative research methods consisted of in-depth interviews, Focus group discussion, and Non-participatory observation. The above method is used to collect primary data, which is field data collection. The key informants consisted of weavers, the elderly and adult groups, as well as including new generation in the community. The research study has ...
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    Comparative Studies in Asean Public Administration 

    ไพโรจน์ ภัทรนรากุล (Semadhama Publishing House, 2018-09)
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    COMPENSATION DETERMINATION FACTORS FOR THE EXECUTIVE PERSONNEL GROUPS OF STATE ENTERPRISES IN THAILAND: A CASE STUDY OF GROUP A STATE ENTERPRISES IN THAILAND  

    Gornkrit Sakronsatian; Chindalak Vadhanasindhu (NIDA, 6/10/20)

    This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 or ...
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    Construction of Gay Characters in Thai Boy Love Series 

    Krittapol Sutheepattarakool; Pornpun Prajaknate (NIDA, 9/13/20)

    The objectives of this qualitative research “Construction of Gay Characters in Thai Boy Love Series” were; to study the construction of male-homosexual characters in boys love drama, toexamine the characteristics of male-homosexual characters;, and to explore the attitude of homosexual viewers toward male-homosexual characters in boys love drama. The researcher has analyzed 20 male-homosexual characters from 10 boys love dramas, which were broadcasted during 2015-2019, and conducted in-depth interviews with 15 key informants who consider themselve ...
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    THE CREATION OF TRUST CULTURE IN THE ORGANIZATION OF FOOD CLUSTER IN CHIANG RAI PROVINCE 

    Chongpet Janla; Renliang Li (NIDA, 12/18/19)

    The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and ...
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    A Critical Study of the Influence of Investigative Journalism News Programs on the Performance of the Police 

    Wannipa Bhumithavara; Dhiyathad Prateeppornnarong (NIDA, 6/9/20)

    The objectives of this research were: 1) to study the methods of case management of the relevant police department, especially the police officers responsible for the case that the public is very interested in (High-profile Cases) 2) to study the role of Investigative Journalism News Programs in working on case that the public is very interested in; and 3) to study the Influence of Investigative Journalism News Programs on the performance of the police. This research uses qualitative research methodology. Which uses in-depth interview method, ...
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    Cyber Bullying on Online Media The Issue and Guideline to Solution 

    Pinwaa Sanmai; Patchanee Cheyjunya (NIDA, 8/26/20)

    The major objective of this research is to study the issue, style, and effect from cyberbullying on online media as well as guidelines to the solution at each level. This research is quality research by content analysis, a document study, and mass-communicator In-dept. interview. Scope 4 of case studies in 2018, based on the cyberbullying phenomenon. Classified as general people 1 case is the groom runaway and public figure 3 case is Aobseimai, Jame -Ji partner and Matt-Songkran. This research found that cyberbullying is caused by the norm of the ...
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    Digital marketing communication strategy of beauty store "EVEANDBOY" on Instagram stories with Lifestyle, Media usage and Response behavior of users 

    Nutsinee Kunmotarn; Patchanee Cheyjunya (NIDA, 12/13/19)

              The objective of this research is to study (1) Digital marketing communication strategy of beauty product stores on Instagram stories. (2) The lifestyle, media usage and responsive behavior on Instagram stories of users. (3) The relationship between lifestyle and responsive behavior on Instagram stories of users. (4) The relationship between lifestyle and media usage on Instagram stories of users. (5) The relationship between media usage and responsive behavior on Instagram stories of users. By a mixed methods research using qualitative ...
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    EARLY WARNING SYSTEM FOR REAL ECONOMY:A CASE STUDY OF THAILAND 

    Jeerawadee Pumjaroen; Preecha Vichitthamaros (NIDA, 8/8/20)

    The research aims to identify Composite Leading Indexes (CLIs) and develops the Early Warning System (EWS) by Partial Least Squares Structural Equation Modeling (PLS-SEM). The objective of EWS is to forecast the Economic Cycle (EC) in short-term, medium-term, and long-term periods. Data from Thailand during Q1/2003-Q4/2008 are applied to pursue the purposes. The research uses Real Gross Domestic Product (GDP) as a proxy for the Thai economy, which is the target variable that EWS aims to early signal. The indicators from various economic sectors ...