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AN EMPIRICAL STUDY ON ENCOURAGING E-COMMERCE ADOPTION IN THAI AGRICULTURAL PRODUCTS: A CASE STUDY OF RICE FARMERSAn Empirical Study on Encouraging E-Commerce Adoption in Thai Agricultural Products: A Case Study of Rice Farmers
(National Institute of Development Administration, 12/8/2022);
The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice ...