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    The Development Guideline of Community-Based Tourism Participatory, A Case Study Ban Tha Din Daeng Community, Thai Mueang District, Phangnga Province 

    Arunee Kasemmi; อรุณี กะเส็มมิ; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 3/6/2022)

    The objectives of this study were 1) to assess the tourism management potential of the Ban Tha Din - Daeng community, Thai Mueang district, Phang Nga province, 2) to assess the participation level of the Ban Tha Din - Daeng community, Thai Mueang district, Phang Nga province, and 3) to propose the guideline of participatory community-based tourism development of the Ban Tha Din – Daeng community, Thai Mueang district, Phang Nga province. It is a Mixed Methods Research by questionnaires and interviews as tools. The sample consisted of 300 respon...
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    Predicting COVID-19 Related Preventive Behaviors Using Three Psycho-Social Models in Undergraduate Student 

    Anonglak Punpromthada; อนงค์ลักษณ์ พันธุ์พรหมธาดา; Duchduen Bhanthumnavin; ดุจเดือน พันธุมนาวิน; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Duchduen Bhanthumnavin; ดุจเดือน พันธุมนาวิน (National Institute of Development Administration, 3/6/2022)

    The aim of this correlational comparative study was to investigate three important psychological theories as knowledge – attitude - practice theory (KAP), theory of planned behavior (TPB), and psycho-moral strength theory (PMS), and to determine the predicting power of these three psycho-social models on the health preventive behavior concerning Covid-19 (HPB)  in family, university, and public area. The samples were 672 undergraduate students from junior and senior levels, which consisted of 133 males (19.80%), 539 females (80.20%), with an av...
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    ELDERLY POLICY DEVELOPMENT: AN ANALYSIS OF THE PUNCTUATED EQUILIBRIUM THEORY 

    Suthida Changprachak; สุธิดา แจ้งประจักษ์; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 3/6/2022)

    The research aimed to study the development of Thai elderly people policy before B.E. 2524 to 2561 in the policy paradigm, policy image, policy venue, and the contexts affecting the policy equilibrium. This study is qualitative research, collecting information from documents and in-depth interviews. Data analysis was conducted by interpretation method, with the theory of punctuated equilibrium as a conceptual framework. The research revealed that the development of the elderly people policy in Thailand was divided in three periods. 1) Starting...
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    PSYCHO-SOCIAL CORRELATES OF EXPLORING AND EXPLOITING KNOWLEDGE FOR MORAL DEVELOPMENT IN SECONDARY SCHOOL TEACHERS 

    THAKSABUTR KRAIPRASIT; ทักษบุตร ไกรประสิทธิ์; Duangduen Bhanthumnavin; ดวงเดือน พันธุมนาวิน; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Duangduen Bhanthumnavin; ดวงเดือน พันธุมนาวิน (National Institute of Development Administration, 3/6/2022)

    This research was a correlational-comparative study. Its objectives were 1) to determine the predictors and the prediction percentage of psychological state group in total and subgroups, 2) to determine the predictors and prediction percentage of teacher’s exploring and exploiting knowledge for moral development in total and subgroups, and 3) to examine the direct influences of psychological trait latent variable and situational factor latent variable on teacher’s exploring and exploiting knowledge for moral development latent variable, and the...
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    THE EFFECTS OF WORKPLACE SPIRITUALITY AND SPIRITUAL INTELLIGENCE ON PERSON-ORGANIZATION FIT, PERSON-JOB FIT AND THE SUBSEQUENT EFFECTS ON REAL ESTATE AGENTS’ WORK BEHAVIORS AND PERFORMANCE 

    Peetikarn Pattanawit; Peetikarn Pattanawit; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 3/6/2022)

    The real estate brokerage industry plays a major role in the real estate sector and economy of Thailand. There are about 5,000 registered brokerage firms that conducted business with real estate agents and brokers in Thailand, with an overall market value of approximately 16 billion Baht in 2019. Even though real estate agents are the key labor force of this business, they have been characterized as employees who have a very high turnover rate. They are paid under a commission-based compensation plan with a small basic salary; therefore, broker...
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    INFLUENCING FACTORS OF TACIT KNOWLEDGE SHARING BEHAVIOR OF TEACHERS IN COLLEGES AND UNIVERSITIES BASED ON THE THEORY OF PLANNED BEHAVIOR AND KNOWLEDGE TRANSFER 

    Ling Xu; Ling Xu; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    Nowadays, China has entered the era of knowledge economy. As the most important resource element for the survival and development of organizations, knowledge is the key source for individuals and organizations to acquire their core competitiveness. As the gathering place of a large number of advanced knowledge and knowledge-based talents, as well as the cradle of knowledge creation and innovation, colleges and universities are the bases of knowledge exchange, knowledge dissemination, knowledge sharing, knowledge application and personnel traini...
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    MECHANISM OF CROSS-NATIONAL COMMUNICATION BARRIERS BETWEEN CHINESE AND THAI EMPLOYEES, A STUDY OF COMPANIES AT THE EASTERN ECONOMIC CORRIDOR OF THAILAND 

    Gao Wang; Gao Wang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    Scholars give different and inconsistent definitions of cross-national communication barriers. It is not beneficial for the research of cross-national communication barriers. To confirm the affecting factors of cross-national communication barriers, this research reviewed and summarized the potential factors through reviewing the articles. There are some factors are explored, for instance, personal emotion, communication attitude, communication atmosphere, culture traits, and individual traits. It is essential and valuable to research the commu...
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    RESEARCH ON THE INFLUENCE OF SERVICE EMPLOYEE EMOTIONAL INTELLIGENCE ON CUSTOMER LOYALTY IN THE CONTEXT OF SERVICE RECOVERY 

    Yapeng Lin; Yapeng Lin; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    Developing the service industry remains the focus of China's economic work for a long time to come. At present, the nation is also taking a series of measures to vigorously promote the reform and development of the service industry. At the micro level, although the service enterprise regards "customer is God" for the purpose of the enterprise, the service failure is inevitable in the actual service operation. After the service failure, effective service remedy is the inevitable way for the enterprise to win back customers, and then recover and ...
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    CULTURAL INTERACTION AND TOURIST DESTINATION LOYALTY: A CASE STUDY OF PHUKET, THAILAND 

    Sirachet Chopdee; Sirachet Chopdee; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 3/6/2022)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of...
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    Problems of Enforcement of the Sangha Act 1962  

    KATAVOOT PANGTEE; คทาวุธ เพ็งที; Banjerd Singkaneti; บรรเจิด สิงคะเนติ; National Institute of Development Administration. The Graduate School of Law; Banjerd Singkaneti; บรรเจิด สิงคะเนติ (National Institute of Development Administration, 3/6/2022)

    This thesis aims to study the problems of the enforcement of Sangha Act, B.E. 2505 (1962). There are three issues of the problems including: the status and temple representatives; the temple land; and the disputes of Sangha administration.  The research revealed that: firstly, the Wisukhamsima temple (the temple having royal grant of land with consecrated boundaries) and the monastery without Wisukhamsima are the juristic person having legal status as a legal entity as noted by section 31 of the Sangha Act, B.E. 2505 (1962). This is consistent...
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    Challenging Issues Pertaining Protection of The Patent Regarding Human Genetics Unit for Disease Treatment 

    Paween Naramatkul; ปวีณ นราเมธกุล; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    The invention of gene editing through the CRISPR Gene Editing system has the potential to treat a wide variety of diseases, and this capability enables scientists to exert control over the fundamental components of life, particularly human genes, which has significant commercial implications. This paves the way for novel therapeutic approaches for diseases caused by genetic disorders. Patent protection for the CRISPR-Cas9 system was granted for the first time in 2013, demonstrating that patent law is relevant and critical for protecting human g...
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    Legal Measures for the Management of the Waste Remains of Products, Devices and Medical Equipment after the End of Uses of Hospitals in Thailand 

    Panya Suttha; ปัญญา สุทธา; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    This research aims to study the legal measures of Thailand and foreign legal measures, concepts and theories used in the management of the waste remains of products, devices and medical equipment after the end of hospital’s uses. Management of waste products, devices and medical equipment after the end of hospital’s uses and current legal measures in Thailand. Study and analyze problems and effects caused by the waste remains of products, devices and medical equipment after the end of hospital’s uses, legal loophole, and main obstacle to manage...
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    The Application of Good Governance Principle to Develop Limited Company Law in Thailand 

    Noppadon Pakonnimiddee; นพดล ปกรณ์นิมิตดี; Nares Kesaprakorn; นเรศร์ เกษะประกร; National Institute of Development Administration. The Graduate School of Law; Nares Kesaprakorn; นเรศร์ เกษะประกร (National Institute of Development Administration, 3/6/2022)

    This dissertation studied the application of good corporate governance to develop corporation law in Thailand. Its objective was to propose a model of law on private limited companies that accords with the principle of good governance at the international level. This is because corporation law in Thailand is not like in other countries where they combine all types of companies in one law. Further, the provision on private limited companies of the Civil and Commercial Code has been developed differently from that of the law on public limited com...
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    THE ANALYSIS OF FEAR IN DYSTOPIAN FILMS IN THE EARLY 21ST CENTURY 

    Jivasit Virameteekul; ชีวสิทธิ วีระเมธีกุล; Chanansara Oranop Na Ayutthaya; ชนัญสรา อรนพ ณ อยุธยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Chanansara Oranop Na Ayutthaya; ชนัญสรา อรนพ ณ อยุธยา (National Institute of Development Administration, 3/6/2022)

    The research aims to study fear appearing in dystopian films in the early 21st century (2001-2020) through qualitative research conducted by textual analysis and website documentary research. The samples were selected from four dystopian films with four dimensions of fear: Social disparity in "In Time" (2011), dictatorship in "V for Vendetta" (2005), scientific and technological growth in "I, Robot" (2004), and a natural disaster in "Children of Men" (2006). The concepts of fear, film genres, and a dystopia were applied as a conceptual research...
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    Communication Strategies and Factors Affecting the Decision of Post-graduate Students’ about Choosing an Open University in the Digital Era 

    Wannapa Nim-on; วรรณภา นิ่มอ่อน; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 3/6/2022)

    The objectives of this research were to study: 1) communication strategies that affected people’s decisions to enter post-graduate study programs at open universities in the digital era; 2) the effect of personal factors on people’s decisions to enter post-graduate study programs at open universities in the digital era; 3) the relationship between brand value awareness and people’s choices of post-graduate programs at open universities; 4) the relationship between awareness of integrated marketing communication and people’s choices of post-grad...
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    The Adaptation of Advertising Production in the Age of Digital Disruption 

    Phrueksa Kiatmetha; พฤกษา เกียรติเมธา; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 3/6/2022)

    The objectives of this research are to study the effects of digital disruption situation on the advertising production and to study adaptation of the advertising production to digital disruption situation. Methods used were documentary research and in-depth interview from 12 people involved in the advertising production which working about advertising agencies and production houses. This research found that the digital disruption led to increased consumption of online media, and has eased the complication of the advertising production processe...
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    Discourses of HIV-Related Stigma towards Gay Men on Thai Social Media: Consequences and Strategies for Resilience. 

    Chaiwat Muangthong; ชัยวัฒน์ ม่วงทอง; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 3/6/2022)

    The aim of this study was (i) to inspect the discourse of HIV-related stigma toward gay men on Thai social media, (ii) to identify the consequences and (iii) to find the strategies for solution of those issue. In this regard, Fairclough’s three-dimensional model was employed to interpret data for the first objective of this research while the analytic induction was used to analyze research findings for the second and third objectives.  The study shows that, for the discourse analysis, Thai social media users tend to stigmatize PLHIV (People Li...
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    THE JOURNEYS OF CAPITAL ACCUMULATION, TRANSFORMATION, EXTENSION AND COMMUNICATION STRATEGIES FOR THE IMAGE-MAKING OF THAI MARATHON RUNNING CELEBRITIES 

    R-TITAYA SUPSINWIWAT; อาทิตยา ทรัพย์สินวิวัฒน์; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์ (National Institute of Development Administration, 3/6/2022)

    This research aims to study the processes of capital accumulation, capital transformation and capital extension of Thai marathon running celebrities and to study communication strategies for the image-making of Thai marathon running celebrities. The study separates into three parts: personal background, their duration in the entertainment field, and their duration in the marathon field. According to the study objectives, the sample population is selected by the purposive sampling method using the selection criteria. The individuals who are ment...
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    DIGITAL LITERACY OF THE AVIATION LABOUR FORCE IN EASTERN ECONOMIC CORRIDOR 

    Sariyapa Kantawan; สริยาภา คันธวัลย์; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 3/6/2022)

    The study was a mixed-method of both qualitative and quantitative research, aimed 1) to study the current condition of the aviation industry in Eastern Economic Corridor 2) to analyse the main factors that affect the digital literacy of the aviation labour forces and 3) to find the correlation of the main factors that affect the digital literacy of the aviation labour forces. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was conducted by using literature reviews ...
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    Guidelines in Developing Airside and Landside Airport Facilities Management at U-Tapao International Airport 

    Navaporn Areemitr; นวพร อารีมิตร; Patthareeya Lakpetch; พัทรียา หลักเพ็ชร; National Institute of Development Administration. The Graduate School of Tourism Management; Patthareeya Lakpetch; พัทรียา หลักเพ็ชร (National Institute of Development Administration, 3/6/2022)

    The Purpose of this research were to 1) compare the level of passengers' expectation and satisfaction in terms of the facilities Airside and Landside of U-Tapao International Airport, 2) to asset the potential of facility management Airside and Landside of U-Tapao International Airport, and 3) to propose guidelines to develop the facility management Airside and Landside of U-Tapao International Airport. Quantitative research was used in this study, and the sample group were 450 Thai passengers who travelled by low-cost airlines at the U-Tapao I...