Now showing items 1-20 of 137

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    Management  Potential Development Guidelines of the Regional Secondary Airport to Sustainability in the Southern part of Thailand 

    Boonnawat Srikhwan; Worarak Sucher (NIDA, 9/25/19)

    The study of management potential in secondary airport in Thailand has found that the potential of secondary airport must be significantly encouraged and developed. They need to establish plans and policies for development including infrastructure, facilities and security of the airport. In addition, the potential of staffs in the airport must also be improved to be ready to work and airports always have to cooperate with others both domestic and international airports. Furthermore, they need to develop the transportation and accessibility to be ...
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    A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS  

    Paopan Yangkunchao; Udomsak Seenprachawong (NIDA, 10/1/19)

    This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with ...
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    The Spillover Effects of Global Economic Policy Uncertainty (GEPU) on Emerging Equity Markets: Evidence from Thailand 

    Asma Mora; Yuthana Sethapramote (NIDA, 8/9/19)

              This paper examines the spillover effects of Global Economic Policy Uncertainty (GEPU) index and other global risk factors, i.e. CBOE Volatility Index (VIX index), oil prices and gold prices, on the Stock Exchange of Thailand (SET). The empirical results show that both GEPU and VIX indices has significant impacts on the returns of stock market in Thailand before 2010. After 2010, the effects of GEPU on the stock return are not statistically significant. However, the VIX index still significantly affect on the return and volatility of ...
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    Tourism Multiplier and Income Distribution: Empirical Evidences from Hotel-Level Data in Thailand 

    Sukrawan Sevatapukka; Piriya Pholphirul (NIDA, 5/27/19)

    Tourism industry is an important role in the economy and income of Thailand. It creates jobs and linked to other industries especially the hotel industry. In addition, the hotel industry is also rely on retail and wholesale businesses. This’s why the hotel industry more profitable and employable than other residential housing. Therefore, this research tries to explain the impact of tourism on the income distribution through the hotel industry. This study was conducted by the tourism multiplier and the factors affecting the effect of income were ...
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    Sense of Community: a case study of Pokemon GO players in Thailand. 

    Pasin Lhaosangdham; Bu-nga Chaisuwan (NIDA, 6/12/19)

    This study researches on Sense of Community case of Pokemon GO players community in Thailand. This study used both qualitative research and quantitative research. The study examples included 30 Pokemon GO players for deep Interview and 400 Pokemon GO players for questionnaires.  Results from deep interview indicate that overall, most players share the same behavior similar to Sense of Community in four elements. Those four elements that most players share with by descending order are Membership, Shared Emotional Connection, Integration and ...
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    Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention 

    Nattawat Koonanaksin; Pornpun Prajaknate (NIDA, 8/9/19)

    The study of Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention is aimed to 1) examines the perception of virtual reality experiential marketing, and 2) study the purchase intention of condominiums through intervention. The study used an experimental research methodology to study forty 26-year-old subjects who had 20,000-baht monthly income and worked in the field of business computer within the Bangkok area. The intervention used in the experiment included a virtual reality and a 2D video. The ...
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    Branding process and Online Marketing Communication for organic farming of Smart Farmer 

    Surachai Srinorachan; Bu-nga Chaisuwan (NIDA, 5/9/19)

    Media influencing informational distribution in the era of rapidly changing. Especially online media for distribution of agricultural products. This research is an alternative to encourage farmers turned to use more online media. Therefore, this research focuses on branding process, online communication channels of organic products, including consumer satisfaction in organic products. Three awardee farmers of “Farmers love homeland" in 3 provinces as follow: Chiang Rai, Nakhon Ratchasima, and Ratchaburi province were considered as the sample. ...
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    Significations of Signs in the Inspiring Comic:A Study of Hikaru No Go 

    Pattarporn Phuriwangsakul; Wichian Lattipongpun (NIDA, 9/24/19)

    The objective of this research is to study elements of communication signs in the content of Hikaru No Go comics that inspires readers and to study elements of communication signs in the content of Hikaru No Go comics can motivate to inspiring initiative and development of readers. This research uses qualitative method, processing data using qualitative content analysis with 5 selectively chosen books among Hikaru No Go comics that are book number 1, 5, 15, 17 and 23 from 23 books and using in-depth interview with 20 readers through the notions ...
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    DELAY OF GRATIFICATION AND BUSINESS PERFORMANCE IN LEAST DEVELOPED COUNTRIES: EVIDENCE FROM LAO PDR  

    Dalivone Xayavongsa; Piriya Pholphirul (NIDA, 6/28/19)

    Does delay of gratification affect the probability of engaging in self-employment and does it contribute to their business performance? This article aims to quantify impacts of delay of gratification on engaging in self-employment and business performance. Using Lao PDR as representative of least-developed countries, We analyze nationally representative survey data from the Lao-STEP Skills Measurement Household Survey, we estimate binary Probit and Logit model to quantify impacts of delay of gratification on probability of self-employment. And, ...
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    THE RELATIONSHIP BETWEEN FINANCIAL AGGLOMERATION AND ECONOMIC DEVELOPMENT: THE CASE OF THE FIVE PROVINCES IN NORTHWEST CHINA 

    Xiao Xi; Saran Sarntisart (NIDA, 10/1/19)

    Finance is the general hub of modern market economy operation and plays a non-substitutable important position in economic progress. The fact of financial agglomeration in promoting the economy has been confirmed in the southeastern coastal areas of China, but for the inland areas of the northwest, there is still little research for this "new topic", this field of research is still waiting for people to explore. This paper firstly combs the relevant theories of financial agglomeration. On this basis, the five provinces that constitute the ...
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    Determinants of Enrollment at Secondary and Higher Level of Education in Pakistan 

    Iqra Arshad; Udomsak Seenprachawong (NIDA, 7/12/19)

    The persistent low enrollment rate at the secondary and higher level of education in Pakistan indicates the failure of the Government to annihilate the illiteracy and ultimately reduce poverty through education. Using annual time series data from the year 1965 to 2015, the study aims to analyze the determinants of the secondary and higher level of educational enrollment of both males and females in Pakistan. The main concentration was on the impact of educational spending by government, number of institutions, GDP per capita to see the healthiness ...
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    THE EFFECTS OF EMOTIONAL LABOR AND MODERATING ROLES OF GENDER, AGE, AND MANAGER EMOTIONAL INTELLIGENCE ON THE JOB AND ORGANIZATIONAL OUTCOMES: A CASE STUDY OF FRONTLINE HOTEL EMPLOYEES IN PHUKET, THAILAND  

    SIRIPORN KHETJENKARN; Charoenchai Agmapisarn (NIDA, 7/2/19)

            In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the ...
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    ESSAYS ON CREDIT RISK MEASUREMENT 

    Pornpong Sakdapat; Yuthana Sethapramote (NIDA, 8/11/19)

    This dissertation investigates the applications of the Merton KMV model with the conditional volatility (GARCH) to measure credit risk in Thailand. The thesis consists of three essays. First essays calculate the distance to defaults during Mar 2010 to Apr 2018 with various methods and check the validity of the data to provide warning indicator of the default in the 461 listed companies. Result show that Both Merton KMV and conditional volatility GARCH distance to default move with the same direction while conditional volatility GARCH distance to ...
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    ESTIMATING ECONOMIC VALUE OF FOREST ECOSYSTEM SERVICES: A META-ANALYSIS 

    Tiparpa Ratisurakarn; Adis Israngkura (NIDA, 9/27/19)

    Forests have significant functions for the global ecosystem. Despite its immense contribution to our wellbeing, deforestation is continuing to be one of the world’s biggest problem leading to degradation of environmental and human welfare. In developing countries, there has been ongoing controversy in balancing economic development on the one hand and the need to conserve forests on the other. A key to balancing development and conservation is an accurate estimation of the economic value of forests and use it in decision making.  In this regard, ...
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    HUMAN CAPITAL, INEQUALITY AND ECONOMIC GROWTH IN THAILAND 

    Md. Nasir Uddin; Saran Sarntisart (NIDA, 9/13/19)

    This dissertation contains three papers concentrating on human capital, inequality and economic growth in Thailand. All three papers use the Labor Force Survey (LFS), conducted by National Statistical Office (NSO) in Thailand. First paper (Chapter two of this dissertation) aims to find intergenerational rate of transmission of human capital. As one of the major limitations of finding intergenerational rate of transmission is endogeneity problem, this paper contributes by proposing an alternative instrument to find rate of transmission of human ...
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    COMPETITION AND THE BANK LENDING CHANNEL: EVIDENCE FROM BANK – LEVEL DATA IN THAILAND 

    Jakkrich Jearviriyaboonya; Yuthana Sethapramote (NIDA, 8/11/19)

    This paper attempts to assess the degree of competition in Thailand’s banking system, and examine the evolutionary effect of bank regulations. Furthermore, this paper investigates how a change in competition can affect the monetary policy on bank lending channel in Thailand. This study employs panel data from ten commercial banks over quarterly time periods from 2001–2015. The competition variable is measured using the Lerner index. Bank regulations can be divided into four groups: (i) restrictions on banking activities, (ii) limitations on foreign ...
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    THE WATER FOOTPRINT ASSESSMENT OF HOTEL TYPE1 IN BANGKOK 

    Jariya Sanamthong; Wisakha Phoochinda (NIDA, 10/13/19)

    This research aimed to investigate hotels type 1 in Bangkok to: (1) assess their water footprint,  (2) study their water management, and (3) propose a water management guideline. Questionnaire was employed to reveal water management of 54 hotels type1 and to assess water footprint of 19 hotels type 1 through the calculation based on Hotel Water Measurement Initiative (HWMI) Methodology. The informants were representatives of 54 hotels type 1 in Bangkok. The level of water consumption was also obtained from Metropolitan Waterworks Authority. ...
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    PSYCHO-SOCIAL AS CORRELATES OF COLLEGE ADAPTIVE BEHAVIOR IN LOWER-LEVEL UNDERGRADUATE STUDENTS 

    Worapat Mekkhachorn; Duchduen Bhanthumnavin (NIDA, 9/23/19)

    This research was a correlational-comparative study. Its objectives were 1) to study the predictive percentage and order of the predictors in terms of the psychological characteristics and situational factors on the college adaptive behavior in various types of undergraduate students and 2) to investigate the direct and indirect effects of psychological characteristics and situational factors affecting the college adaptive behavior of the undergraduate students. This research used a multi-stage sampling method. The samples were 636 undergraduate ...
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    PSYCHOLOGICAL CHARACTERISTICS AND SITUATIONAL FACTORS AS CORRELATES OF BUYING BEHAVIOR BASED ON BLOOM'S TAXONOMY IN UNDERGRADUATE STUDENTS 

    Ghritphisitt Tangchitprattanar; Duchduen Bhanthumnavin (NIDA, 6/10/19)

    This research was a correlational-comparative study. Its objectives were 1) to identify important predictors and predictive percentage of psychological traits and situational factors related to buying behavior based on Bloom’s Taxonomy and 2) to study direct and indirect influences of situational factors and psychological traits on buying behavior based on Bloom’s Taxonomy using Interactionism Model as the research framework. This research used a multi-stage sampling method.The samples were 622 undergraduate students, 151 of whom were male (24.30%), ...
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    TIME-VARYING RELATION BETWEEN CORPORATE GOVERNANCE AND EXPECTED STOCK RETURN 

    Yosuke Kakinuma; Kridsda Nimmanunta (NIDA, 7/23/19)

    This paper provides the following three novel findings to the literature. First, the effects of the corporate governance ratings on stock returns are inconstant, non-liner, and time-varying over the long-run. Second, by taking advantage of the time-varying characteristics of expected returns from the quality of corporate governance, an optimal investment strategy with adaptation of Markov switching model is developed. Third, incorporation of style switching strategy with value premium in recessions and momentum premium in expansions improves ...