Now showing items 1-20 of 81

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    The Law of Volenti non fit injuria : A Comparative Study of Thai - United State  

    Phanupong Pongsachai; Chanit Suntapan (NIDA, 5/15/19)

    Volenti non fit injuria is a concept developed by the Roman legal system that focuses on the presentation of the intent of the person, in other words, if the person expresses his will, it must accept the result. The intent is whether the result is good or bad. The United States is one country that influenced the concept of Volenti non fit injuria of Roman law system, although inherited from England again. At present, the United States has enacted the provisions of Section 496A of the Restatement of law (Second), of tort, defining definitions and ...
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    Farmers’ Perception and Adaptation to Climate Variability: A Study of Recurrent Drought Area in Tambon Nong Phra, Pichit 

    Jiratchaya Sirilakeanun; Witchuda Srang-iam (NIDA, 10/15/19)

    This study explores cognitive processes and conditions that determine perceived risk and perceived adaptive capacity, using the grounded theory methodology. The purpose of this study is a) to investigate farmers’ perception of risk and adaptive capacity to climate variability, b) to analyze patterns of farmers’ perceived risk and perceived adaptive capacity, and c) to explain farmers’ perceptive and adaptive patterns. The study obtains data from unstructured, in-depth interviews with 20 rice farmers in the non-irrigated area with recurrent drought ...
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    Environmental, Economic and Social Impact Assessment of Floating Photovoltaic Generation Plant: A Case Study of Rama IX Reservoir: Pathum Thani Province 

    Khanittha Suwanprapakorn; Karika Kunta (NIDA, 7/15/19)

    The purpose of this study was to study impact of the Environmental, Economic and Social of Floating Photovoltaic Generation plant: a case study of Rama IX reservoir, Pathum Thani. For the environmental impact analysis, a field study to collected water sample in the Rama IX reservoir. The parameter studies are Dissolved oxygen, Turbidity, pH, Total Dissolved Solids, Biochemical Oxygen Demand, Conductivity, salinity, Suspended solids, Total Coliform bacteria, Fecal Coliform bacteria and temperature were collected on December 2016, March 2017 and ...
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    Effects of El Nino-Southern Oscillation (ENSO) to Crop Yield in Northeastern of Thailand 

    Kamontat Moonsri; Pakpong Pochanart (NIDA, 10/4/19)

    The Northeastern region of Thailand has been the largest cultivation area and often experiences drought is causing damage to the amount of harvested produce. This study aims to demonstrate the relationships between ENSO and crops yield of the Northeast in order to identify the reason that ENSO effect on Northeast crops yield. Using 20-year ENSO phenomenon Index (Oceanic Nino Index), meteorology parameters information, and crops yield production such as rice, corn, cassava and sugarcane in the Northeast form 1996 – 2015 and analyze their relationship ...
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    Projection of Change in the Quantity of Carbondioxides of Thailand Following Changes in Economic Factors, Sources, and Population over the Period of 10 Years 

    Waratip Wattanawinitchai; Sompote Kunnoot (NIDA, 10/8/19)

    The release of CO2 of Thailand has increased 1.96 folds from 161,154 Kilo tons to 316,213 Kilo tons over 20 years between years 1995 to 2014. The sources of CO2 are manufacturing, electricity generation, transport, and others, which in 1995 accounts for 22.75 %, 37.79 %, 33.43 % and 6.02 % respectively, and in 2014 accounts for 20.89 %, 46.60 %, 24.27 % and 7.79 % respectively. The aim of this study was to project the volume of Thailand’s economy to be used for the projection of the quantity of CO2 for years 2015-2025, using trend equations ...
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    Ecotourism Development for the Community in Singhanat Subdistrict, Lat Bua Luang District, Phra Nakhon Si Ayutthaya Province 

    Maytawee Bungaruang; Wisakha Phoochinda (NIDA, 9/17/19)

    This study is aimed at investigating the potential of community and tourist demand for developing eco-tourism in Singhanat subdistrict, calculating Social Return on Investment (SROI) for the eco-tourism and then suggesting guideline for developing the eco-tourism. Interviews to related units, community leaders and villagers were carried out. Key informants include Chief Executive of the Subdistrict Administrative Organization (SAO), Chief Administrator of the SAO, Director of Division of Social Welfare in Singhanat. and villagers including Sail ...
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    Carbon Footprint for Organization and Sustainability Reduction of Greenhouse Gas Emissions for Regional Environmental Office 

    Patcharee Srirod; Wisakha Phoochinda (NIDA, 9/28/19)

    The objectives of this research are to analyze and assess Carbon footprint of organization, to investigate factors affecting the Carbon footprint reduction and to suggest sustainability reduction of greenhouse gas emissions for Regional Environmental Office. Information from the Report of the emissions and absorption of greenhouse gases for Regional Environmental Office in fiscal year 2559 from October 2558 to September 2559 was analyzed. Questionnaire was used as a tool to collect data and assess Carbon Footprint of Organization for Regional ...
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    Guidelines for Amendments to the Law on Public Vehicle Safety 

    Pomrudee Kumpant; Varaporn Vanaphituk (NIDA, 2/22/19)

              This doctoral thesis, entitled “Guidelines for Amendments to the Law on Public Vehicle Safety”, aims to identify ways to improve public vehicle safety in Thailand. The researcher in this study focused on four important domains: driving licences and public driving licences; driving duration and driving record; component parts and equipment of public transport and concession; and duties and liabilities of public vehicle drivers and operators. By taking into account related concepts, the theories and legal regulations of Thailand ranging ...
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    A STRUCTURAL EQUATION MODEL OF BUSINESS ETHICS ORGANIZATION CULTURE EMPLOYEE ENGAGEMENTAND JOB PERFORMANCE OF FLIGHT ATTENDANT  

    Jitti Jitklongsub; Chokechai Suveatwatanakul (NIDA, 10/10/19)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
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    A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK 

    Wirut Nakkhasin; Sangkae Punyasiri (NIDA, 8/8/19)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    THE MODEL APPLICATION OF HUMAN RESOURCE DEVELOPMENT TO CREATE INTENTION TOWARD EMPLOYEES' BEHAVIOR MODIFICATION OFGREEN HOTELS 

    Pornpimon Sritharet; Sangkae Punyasiri (NIDA, 8/7/19)

    This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors which affects the behavioral of hotel employees in a green hotel. There were three research questions: (1) What is the general context of human resource development in a green hotel? (2) What extent environmental behavior of a hotel employee in a green hotel? and (3) What are the causal factors that affect to behavior of hotel ...
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    STRATEGIES FOR ENHANCING TRUE LOYALTY OF AIRLINE PASSENGERS AND EMPLOYEES THROUGH ​CUSTOMER-ORIENTED SERVICE EMPLOYEES:A STUDY OF THE LOW-COST AIRLINE BUSINESSIN THAILAND 

    Ekkarat Suwannakul; Rugphong Vongsaruj (NIDA, 4/17/19)

    Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two key factors likely to have an impact on LCAs’ earnings and competitiveness. Although proactive strategies have been devised to address the issue, they are unable to create sustainability and maintain customer retention. This study employed the concept of customer orientation of service employee (COSE) that could increase the ...
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    A STUDY ON THE PRODUCTION MANAGEMENT OF SMALL-BUDGET FILMS IN CHINA: BASED ON THREE-DIMENSIONAL CONTROLLING FACTORS OF PROJECT MANAGEMENT 

    Xiaolu Lu; Yu-hsiu Lee (NIDA, 5/3/19)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
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    THE INFLUENCE OF SOCIAL MEDIA AND PERCEIVED LOGISTICS SERVICE QUALITY: THE APPLICATION OF EXPECTATION CONFIRMATION THEORY 

    Chuthin Thanasarnaksorn; Sid Suntrayuth (NIDA, 6/12/19)

    The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East Asia in terms of online retail value. In addition, the popular channel for online information gathering is via social media and Thailand’s usage rate of social media is higher than the average global number. With the above information, it makes Thailand an interesting place to further investigate both social media and the online ...
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    THE CONTRIBUTION OF CULTURAL INTELLIGENCE TO CROSS-CULTURAL ADJUSTMENT AND LEADERSHIP EFFECTIVENESS OF CHINESE EXPATRIATES IN THAILAND 

    Xiaoyun Guang; Peerayuth Charoensukmongkol (NIDA, 10/7/19)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
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    HOLISTIC VIEW ON SUCCESSFUL AGING: LIFE COURSE AND CURRENT FACTORS DETERMINING SUCCESSFUL AGING IN THAILAND 

    Suphicha Booranavitayaporn; Sid Suntrayuth (NIDA, 9/17/19)

    Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet.  This dissertation studied holistic view ...
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    RESEARCH ON THE DEVELOPMENT STRATEGY OF THE THAI PAVILION IN YIWU INTERNATIONAL TRADE CITY,CHINA 

    Xianglin Qian; Renliang Li (NIDA, 9/10/19)

    China Yiwu International Trade City Thailand Pavilion development strategy research has two main purposes: 1) to understand the Chinese people's perception and recognition to Thai goods, 2) to develop the Thai Pavilion's market strategy to promote the development of the Thailand Pavilion. This study adopts a combination method of quantitative research and qualitative research. Quantitative research mainly uses questionnaires to conduct random questions and answers among 200 customers in Yiwu International Trade City, China. During a period from ...
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    THE INFLUENCE OF RISK PERCEPTION AND PROACTIVE BEHAVIOR ON PERFORMANCE OF FIRMS IN THE STOCK EXCHANGE OF THAILAND: THE MODERATING ROLES OF ORGANIZATIONAL UNITS AND TYPES OF FIRMS 

    Sippavit Wongsuwatt; Sid Suntrayuth (NIDA, 8/6/19)

    Research on the role of risk perception and proactive behavior on firm performance has gained importance, but little is known about how the types of firm and different roles of managers might influence the outcomes of firm performance when they perceive risk and take proactive actions. This study aimed to investigate the effects of firms’ perceived risk on managers and their proactive behaviors and the effects of firm managers’ proactive actions on firm performance in terms of financial performance and risk management concepts. Using a questionnaire ...
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    AUTONOMY IN BUDGETING DECISIONS OF UNION COUNCILS: A STUDY OF SUNAMGANJ DISTRICT IN BANGLADESH 

    Mohammad Rafiqul Islam Talukdar; Achakorn Wongpreedee (NIDA, 5/16/19)

    A 2001 study of Khan observes that one of the vital concerns in relation to decentralization in Bangladesh is greater autonomy of the local state. The principal premise of the thesis is that a greater autonomy of the local state helps improve the effectiveness of decentralization. The main research concern is the exploration of the nature, cause, and consequences of a specific deep-rooted problem concerning the dimensions of influences and magnitude of autonomy in budgeting decisions of local government Union Councils in Bangladesh.  These ...
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    A STUDY OF CROSS-SECTOR RESEARCH COLLABORATION BETWEEN UNIVERSITY–INDUSTRY IN THAILAND: A CASE STUDY OF KASETSART UNIVERSITY 

    Chutimon Srinavakatrakul; Tippawan Lorsuwannarat (NIDA, 8/5/19)

    The purpose of this research was to study the components and relationships of the factors affecting the effectiveness of cross-sector collaboration in research between universities and industry by integrating the concepts of inter-organizational relationships (IOR), the resource dependency theory (RDT) and social capital. A mixed methods research design was used in the research methodology. The purpose of the qualitative research was to understand the context of the organization by using an in-depth interview. Key informants were interviewed by ...