Now showing items 1-20 of 191

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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    EFFECTS OF ETHICAL LEADERSHIP AND ORGANIZATIONAL POLITICS ON WORKPLACE CYBERBULLYING AND JOB CONSEQUENCES OF EMPLOYEES IN A THAI EDUCATIONAL INSTITUTION: MODERATING ROLE OF POLITICAL SKILL OF EMPLOYEES 

    Worakamol Tiamboonprasert; Worakamol Tiamboonprasert; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Cyberbullying is a significant and prevalent problem in Thai society. Cyberbullying can cause devastating consequences for the victim without physical violence. The dangers of cyberbullying are that cyberbullying can be more damaging to the victims because the bully can remain anonymous, it can rapidly occur at anytime, and the audience access is uncontrollable. Although research about cyberbullying has been conducted among teenagers and employees at private organizations, there remains a research gap regarding the issue of cyberbullying in ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    CHINA-ASEAN EXPO EVALUATION AND MANAGEMENT CAPABILITY IMPROVEMENT STRATEGY 

    He Xue; He Xue; Renliang Li; Renliang Li; Renliang Li; Renliang Li (National Institute of Development Administration, 4/6/2021)

    China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition ...
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    THE SUCESS FACTORS IN THE ADOPTION OF ENTERPRISE RESOURCE PLANNING (ERP) FOR THE THAI AGRICULTURAL BUSINESS: A STUDY OF THAI RICE MILL BUSINESS 

    Chalett Vichinrojjarul; Chalett Vichinrojjarul; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Enterprise Resource Planning (ERP) has been globally and long-lastingly using in the several industries, especially under Industry 4.0; the era of industrial revolution, which seriously concentrates on interconnectivity, automation, machine learning, and real-time data. Currently, several industries in Thailand have been persuaded by “Thailand 4.0 scheme” under the12th National Development Program as National Economic Development Program (12th NESDPs) that developing principles require disruptive changes in all industries by the science and ...
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    THE EFFECTS OF INTELLECTUAL CAPITAL, INNOVATIVE BEHAVIOR, AND ABSORPTIVE CAPACITY ON ORGANIZATIONAL EFFECTIVENESS IN THE SERVICE INDUSTRY IN THAILAND – THE MODERATING ROLE OF SOCIAL CAPITAL 

    Xuemei Sun; Xuemei Sun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    The present study explored the association between intellectual capital, employees’ innovative behavior in the workplace, the absorptive capacity of a firm, and organizational effectiveness of the Thai listed companies in the service industry. The survey data were collected from 423 managers from 198 listed companies in Thailand. The results showed that intellectual capital tended to improve the employees’ innovative behavior and the firm’s absorptive capacity, and finally enhance corporate organizational effectiveness. Furthermore, the results ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    STUDY ON RISK WEIGHT OF PUBLIC PRIVATE PARTNERSHIP PROJECT AND ITS INFLUENCING FACTORS  

    Xiaofan Yan; Xiaofan Yan; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    With the increasing changes of economic structure and society requirements, Chinese government need to pay more attention on the public management activities, correspondingly, the government's financial pressure also gradually increased. The emergence of the PPP (public-private-partnership) model gives Chinese government a new idea to increase the construction of Public facilities. The introduction of social capital also alleviates Chinese local government's financial embarrassment. However, as long as it is the construction of an engineering ...
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    ANALYSIS OF FACTORS INFLUENCING TOURISTS’ WILLINGNESS TO REVISIT BORDER CITIES IN CHINA 

    Haifeng Gao; Haifeng Gao; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    With the overall development of the social economy and the improvement of people's daily life, tourism has become an indispensable part of the spiritual and material life of the nation. As a result, the development trend of tourism is gradually moving towards mass consumption and quality demand, and the people's demand for leisure and holiday travel experience is more intense. The requirements for the infrastructure, public service facilities, ecological environment, and travel experience of tourist destinations are constantly increasing, especially ...
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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    DRIVING FORCES AND INFLUENCING MECHANISMS OF GOLF TOURISM IN THAILAND 

    Ke Sun; Ke Sun; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    In recent years, highly valued by the Thai Tourism and Sports Bureau, sports tourism has made remarkable achievements in Thailand. The rapid development of the industry has provided a lot of research topics related to Thailand's sports tourism, one of which is research on the driving forces of Thai golf tourism. In order to promote Thai golf tourism, it is essential to define the driving factors behind its development whether the focus should be on tourism activities of individual golf tourists or on activities of the whole sports tourism. In ...
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    AN EMPIRICAL STUDY OF INFLUENCING FACTORS ON MOBILE FOOD DELIVERY APP CONSUMERS’ CONTINUOUS USE INTENTION WITH THE PERSPECTIVE OF HERD BEHAVIOR--INTEGRATED MODEL BASED ON TAM, ISSM, AND ECM  

    Limin Ran; Limin Ran; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...
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    THE CHINESE GOVERNANCE MODEL OF THE NEW RURAL ELITE IN YONGCHUAN, CHONGQING: A CASE OF CONFUCIANISM-LAW CONFLICT  

    Ruoqi Zhao; Ruoqi Zhao; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    The purpose of this study is to explore the governance model of new rural elite in Yongchuan, Chongqing, China under the background of Confucianism-Law conflicts. In order to achieve its purpose, this study was exploratory and qualitative in nature. One-on-one semi-structured interviews focus group interviews and observation were conducted as triangulation data collection in this study. The results of this exploratory study are 1) Rural Elite Mediation House was established under the joint action of multiple factors in order to solve the governance ...
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    THE RELATIONSHIPS BETWEEN EMPLOYEE TRAITS AND WORK PERFORMANCE -- BASED ON THE ACHIEVEMENT GOAL ORIENTATION THEORY AND TPB MODEL   

    Yupei Du; Yupei Du; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    With the development of economic globalization and the continuous improvement of the market economic system, enterprises are generally faced with frequent market changes, diversified development, increasing competitive pressure, emotional conflicts among employees and other problems. With the development of technology, enterprises from traditional products, equipment, channels, systems and other aspects of the competition gradually to the direction of talent competition. Human resource has become the focus of competition among enterprises. The ...
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    THE INFLUENCE OF ENTERPRISE NETWORK ON COMPETITIVE ADVANTAGE OF HIGH TECHNOLOGY ENTERPRISES IN CHINA: THE MEDIATING EFFECTS OF DYNAMIC CAPABILITIES AND AMBIDEXTERITY INNOVATION  

    Huayun Wang; Huayun Wang; Chih_Cheng Fang; Chih-Cheng Fang; Chih_Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 4/6/2021)

    In a dynamic environment, companies that want to gain competitive advantages need not only to integrate their internal resources but also to absorb external resources through the enterprise network and then use these resources to innovate and subsequently achieve their corporate strategic goals. However, the exploitative innovation advocated by Chinese companies has led to a serious lack of exploratory innovation capabilities, which has caused Chinese companies to fall into the trap of “lack of technology-technology introduction-lack of technology”; ...
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    FACTORS INFLUENCING INTENTION OF INFORMATION-RESOURCE SHARING: FROM THE PERSPECTIVE OF CONSENSUS PERCEPTION OF BLOCKCHAIN 

    Gang Li; Gang Li; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 13/8/2021)

    The spreading of information technology (IT) and information systems (IS) provides opportunities for enterprises to maintain a competitive advantage. But information silos appeared with the growing use of IS. Silos have become a severe impediment that made IS inconvenient and inefficient, and impeded enterprise’s innovation and development. Therefore, the present study aims to resolve these issues by helping understand how to encourage information-resource sharing within the enterprise. We first proposed a new concept, consensus perception, based ...
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    DETERMINANTS ON COLLEGE TEACHERS’ WILLINGNESS TO CONTINUE USING IN ONLINE TEACHING SOFTWARE: FROM FLOW EXPERIENCE PROSPECTIVE 

    Na Wei; Na Wei; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    The world education system reform is developing towards the direction of digital evaluation. The online teaching market is large, and it is supported by Chinese government. Software companies would like to improve better teaching application. Although the online teaching software is wildly used, it defective and needed to be improved. The online survey was used to collect data onto 358 university teachers in Guangzhou. The aim at the study is to find out the main determinants on willingness to continue using online teaching software. Then, the ...
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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...