Now showing items 1-10 of 10

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    Civil Liability of E-Marketplace in the Case of Trademark Infringement 

    Teerapa Chimwai; ธีราภา ฉิมวัย; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล; National Institute of Development Administration. The Graduate School of Law; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล (National Institute of Development Administration, 12/8/2022)

    Nowadays, counterfeit goods have been widely sold on E-marketplace which cause serious damage to trademark holders. In this circumstance, E-marketplaces do not directly infringe trademark but they merely allow sellers to trade goods on their online places which has been described as secondary infringement. Trademark holders may seek remedy over a trademark infringement and the most important mechanism is to sue E-marketplace for civil lawsuit for the wrongful act. However, under Thai Tort law does not provide ways in which trademark holders may ...
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    The Model of Service Quality, Corporate Image, and Satisfaction Influencing Behavioral Intention In Selecting Travel Agent to travel abroad of Thai Tourist 

    Kwanruthai Dechtongkam; ขวัญฤทัย เดชทองคำ; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล; National Institute of Development Administration. The Graduate School of Tourism Management; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล (National Institute of Development Administration, 12/8/2022)

    Since the drastic decrease on the number of Thai outbound using travel agent, it raised the research question on the types of the service quality, corporate image and satisfaction which affect behavioral intention from Thai tourists to select the service provided by the outbound travel agents. This study also focuses on relationship between various variables, used by corporate to set marketing strategy, to create competitive advantage, to increase competitive capability, to increase customer satisfaction, repurchase intention, increase positive ...
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    AN EMPIRICAL STUDY ON ENCOURAGING E-COMMERCE ADOPTION IN THAI AGRICULTURAL PRODUCTS: A CASE STUDY OF RICE FARMERS 

    Jesada Arromdee; Jesada Arromdee; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice ...
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    Factors Relating  Environmental Conservation Behavior in Household and Hotels of Thai Tourists 

    Chuleewan Praneetham; ชุลีวรรณ ปราณีธรรม; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were (1) to investigate the attitudes and behavior of Thai tourists on environmental conservation in the households and hotels, and (2) to study the factors relating to the environmental conservation behavior in the household and hotels of Thai tourists, including problems and obstacles in environmental conservation to propose guidelines for the environmental conservation in the household and hotel. The research population was 381,818 Thai tourists who travelled and stayed in Koh Samui, Surat Thani province. The ...
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    THE CONTRIBUTION OF CULTURAL INTELLIGENCETO TEAM PROCESSES AND INNOVATION IN MULTICULTURAL TEAMS: THE CASE OFRESTAURANT BUSINESS IN THAILAND 

    Akaraphun Ratasuk; Akaraphun Ratasuk; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    In many big cities characterized by multicultural environments which are also major tourist destinations of Thailand, many restaurants hire multicultural teams to help them achieve successful innovation. Even though cultural diversity among team members can potentially foster the innovative performance of multicultural teams, it can also cause challenges that would inhibit them from successful innovation. In particular, cultural diversity existing in teams can create unpleasant relationships and tension among team members, thereby limiting team ...
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    THE SERVANT LEADERSHIP AND HOW IT STIMULATES EMPLOYEE SERVICE PERFORMANCEIN PUBLIC SECTORS 

    Qi Wang; Qi Wang; Chih_cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih_cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    The purpose of this study was to explore the relationship between servant leadership and employee service performance in public sectors and its internal mechanism. To be specific, the first step was to explore whether servant leadership can predict employee service performance. The second step is to explore the mediating mechanism by which servant leadership influences employee service performance. Based on social learning theory and relevant literature, this study developed the main effect model of servant leadership positively affecting employee ...
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    THAI DURIAN SUPPLY CHAIN CHARACTERISTICS, PERFORMANCE INDICATORS, AND ANALYTIC HIERARCHY PROCESS 

    Asdawut Siriprasertchok; Asdawut Siriprasertchok; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; National Institute of Development Administration. International College,; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    In managing agri-food supply chains, performance measurement is one of the strategic issues of a firm to achieve business success since it helps in determining courses of action through evaluation of earlier practices and benchmarking, addressing performance gaps, as well as redesigning a firm strategy and management system. In spite of its business vitality, little attention has been paid to this area of study. As Thailand is the top durian exporter in the global market, this paper aims to explore the characteristics of the Thai durian supply ...
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    THE IMPACT OF POSITIVE ORGANIZATIONAL BEHAVIORS ON PERFORMANCE OF  ENTERPRISE KNOWLEDGEABLE EMPLOYEES OF BEIJING CHINA 

    Zhuoran Li; Zhuoran Li; Renliang Li; Renliang Li; National Institute of Development Administration. International College,; Renliang Li; Renliang Li (National Institute of Development Administration, 12/8/2022)

    At present, with the promotion enterprise's talent competition consciousness, human resource management has become the important content of enterprise management. Reasonable and effective human resource management plays an important role in improving the overall performance of the organization. Therefore, how to improve the efficiency of human resource management has become a common concern of scholars and entrepreneurs. The purpose of this study: first, in order to study the positive organizational behavior and performance characteristics. Second, ...
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    THE ROLE OF ENTREPRENEURIAL ORIENTATION AND STAKEHOLDER ORIENTATION ON FIRM PERFORMANCE: THE CASE OF THAI SMALL AND MEDIUM-SIZED ENTERPRISES IN STEEL FABRICATION INDUSTRY 

    Ekawee Vaitoonkiat; Ekawee Vaitoonkiat; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Even though SMEs in emerging markets and developing economies (EMDEs) seem to play a major role in boosting the country’s economy, researches show that SMEs also have some potential weaknesses such as lack of resources and market power to support expansion and overcome economic crisis. In order to overcome these weaknesses, the study focused on two managerial resources of competitiveness which can be developed internally by SMEs which are Entrepreneurial Orientation (EO) and Stakeholder Orientation (SO). The positive relationship of EO and SO ...
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    CONTRIBUTION OF CULTURAL INTELLIGENCE TO QUALITY OF WORKING RELATIONSHIP AND JOB BURNOUT: THE CASE OF THAI CABIN CREW MEMBERS BELONGING TO A NATIONAL MINORITY GROUP 

    Phenphimol Seriwatana; Phenphimol Seriwatana; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...