Now showing items 1-20 of 206

  • Thumbnail

    ASEAN Framework Agreement on Traditional Knowledge Protection 

    Vivit Vongthip; วิวิธ วงศ์ทิพย์; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    According to the ASEAN Economics Community (AEC) strategies, Traditional Knowledge (TK) is significant role for ASEAN community which supports Intellectual Property system of ASEAN community. It is necessary for all ASEAN member countries, which are the sources of TK, to develop the measure of protection through ASEAN Economic Community Blueprint 2025 and ASEAN Intellectual Property Rights Action Plan 2016-2025. However, each ASEAN member countries possess different legal measures for TK protection. The differences become the problems toward ...
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    Responsibility of Transport Aircraft : Study Case of  Delay 

    Ladarat Chotirat; ลดารัตน์ โชติรัตน์; Kiarttiphorn Umpai; เกียรติพร อำไพ; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 12/8/2022)

    This thesis aims to study the liability of international air carriers. By studying the content under the international air carriage law. Which has studied about the background. Concept of international air carrier liability And the evolution of the law on liability for damages arising from the delay in carriage Due to the delay in the handling or transportation by air. The objective is to analyze the problem of determining the scope, meaning or definition of the term delay. Including the advantages and disadvantages of the absence of a defined ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    THE EFFECT OF CEO TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL ETHICAL CULTURE ON CORPORATE SUSTAINABILITY PRACTICE OF FIRMS IN THAILAND 

    Nichanal Lamsam; Nichanal Lamsam; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Modern academics and practitioners view corporate sustainability as a new benchmark in the business world that companies should adopt. However, many companies are reluctant to practice corporate sustainability seriously due to the high costs that may not justify business goals. Thus, this research hopes to investigate the determinant of corporate sustainability practices and the benefits that firms can gain from such practices. A number of past studies have been conducted in relation to sustainability considerations. Nonetheless, many of these ...
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    Developing Mathematical Model for Improving Runway's Capacity Using Landing Re-sequencing Approach : Case Study Suvarnnabhumi Airport 

    Natthawut Jirathammawat; ณัฎฐาวุฑฒิ์ จิรธัมมวัฒน์; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research develops a mathematical model for improving runway's capacity using landing re-sequencing approach. The case study Suvarnnabhumi airport isapplied. The objectives of this study are to (1) study the factor causing delay of arrival traffic at Suvarnnabhumi airport, (2) develop a mathematical model for re-sequencing of landing aircraft in the final approach phase to maximize the runway capacity and (3) apply the result of study as a tool to improve planning strategy for the air traffic controller in the future. The data used in this ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    POLICY IMPLICATION FOR PATONG BEACH MANAGEMENT THROUGH MULTI-STAKEHOLDER PARTICIPATORY APPROACH 

    Daranee Ployjun; ดารณี พลอยจั่น; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective.  Researchers gathered 400 from tourists to evaluate the efficiency of the current ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...
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    COMMUNICATION OF NATIONAL SECURITY ISSUES VIA ONLINE MEDIA IN THE INFORMATION OPERATIONS FRAMING 

    Soralak Pongpo; สรลักษณ์ พงษ์โพธิ์; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ...
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    MODEL FOR QUALITY OF LIFE ENHANCEMENT IN COMMUNITY-BASED TOURISM BY UNDERSTANDING FACTORS INFLUENCING SOCIAL INEQUALITIES, THAILAND 

    Akkhaporn Kokkhangplu; อรรฆพร ก๊กค้างพลู; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...
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    ROLES OF PEOPLE'S MEDIA FOR VIOLENCE NEGOTIATION IN DEEP SOUTH THAILAND'S PEACE PROCESS 

    Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)

    This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
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    Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism 

    ounakul apiwanatsabodee; อุณากุล อภิวนัสบดี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    Research study " "Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism” This time, the objectives of this time were 1) to assess tourists' perceptions and expectations towards community tourism in the CBT network area. Community-based tourists in terms of demography, geography, psychology, tourist behavior. That are perception and expectation for tourism by the community 3) to categorize tourists groups by community according to differences in demographic, geography, ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...
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    The Legal Measure for Determination of the Sweetener Usage in Food and Beverage 

    Idsarapatr Pacharatana; อิศราภัทร์ พชรธนา; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This thesis has the purpose to study an appliance the Food Act B.E.2522 (1979) (the “Food Act”) regarding the food label and the advertisement by analyzing the problem of applying the laws whether or not it has the provision that cover the determination of the proper sugar quantity added in food, including the distinctness of the label that should make the customer understand and to study any other criteria that may develop the control on the sugar quantity in food, to what extent. From this research, Thailand does not have the legal measure of ...
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    THE DEVELOPMENT OF AWARENESS ON GREEN ICTTHROUGH THE IMPLICATIONS OFSELF-DIRECTED LEARNING 

    Kultida Malison; Kultida Malison; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    This mix-method study aims at investigating dimensions of awareness on Green ICT and self-directed learning among employees working in the listed companies in The Securities Exchange of Thailand (SET). The influences of self-directed learning on awareness of Green ICT were also examined. The dimensions of awareness on Green ICT were collected through 37-item Green ICT questionnaire, and the results revealed that there were primarily three dimensions of awareness on Green ICT among Thai employees: 1) Saving energy and Avoiding using wasteful paper; ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    ENHANCING ONLINE CUSTOMER ENGAGEMENT IN ONLINE ROOM RESERVATION: A STRUCTURAL MODELING APPROACH 

    Pisit Pipatphokakul; พิสิทธิ์ พิพัฒน์โภคากุล; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

    This research purposes are 1) to identify the factors of online customer services, online customer experience, online room reservation website, and online customer engagement; 2) to investigate the variables of online customer engagement; and 3) to develop a structural equation model of enhancing online customer engagement. This research is a quantitative method by developing a structural equation model of enhancing online customer engagement. The samples of this study consisted of 451 respondents who have purchased online room reservation via ...
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    THAI EFL TEACHERS’ BELIEFS AND PRACTICES IN CLT IN A THAI UNIVERSITY CONTEXT: A STUDY OF RAJABHAT UNIVERSITIES IN LOWER NORTHEASTERN AREA 

    Chayanant Pitikornpuangpetch; Chayanant Pitikornpuangpetch; Kasma Suwanarak; กษมา สุวรรณรักษ์; Kasma Suwanarak; กษมา สุวรรณรักษ์ (National Institute of Development Administration, 12/8/2022)

    This study investigates Thai EFL teachers’ beliefs regarding the Communicative Language Teaching (CLT) approach and the use of the CLT approach in a Thai university context. It aims to identify difficulties that Thai EFL teachers encounter when applying the CLT approach, and to explore Thai EFL teachers’ beliefs about CLT in relation to their teaching practices in the development of students’ communicative skills. The research tools consisted of survey questionnaires, semi-structured interviews, classroom observations, and fieldnotes.  The ...
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    DEVELOPMENT GUIDELINES MODEL OF MEDITATION ON ENVIRONMENTAL DISPUTES FOR THE RESTORATION OF NATURAL RESOURCES IN THAILAND 

    Jamras Laosattaya; จำรัส เลาสัตย์; Pakpong Pochanart; ภัคพงศ์ พจนารถ; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 12/8/2022)

    This research aimed to 1) study basic data about mediation on environmental disputes for developing a model of mediation on environmental disputes for the restoration of natural resources, 2) to study and seek factors affecting the mediation process on environmental disputes affecting the restoration of natural resources in a tangible manner and 3) to prepare a model and suggestion appropriate to current situations based on development guidelines model of mediation on environmental disputes for the restoration of natural resources and environment ...