Now showing items 1-20 of 137

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    Thermodynamics Formulation of Economics 

    Burin Gumjudpai; Yuthana Sethapramote (NIDA, 1/10/20)

    We consider a group of information-symmetric consumers with one type of commodity in an efficient market. The commodity is fixed asset and is non-disposable. We are interested in seeing if there is some connection of thermodynamics formulation to microeconomics. We follow Carathéodory approach which requires empirical existence of equation of state (EoS) and coordinates before performing maximization of variables. In investigating EoS of various system for constructing the economics EoS, unexpectedly new insights of thermodynamics are discovered. ...
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    Efficacy of Human Resource Systems Influence Toward The Quality of Work Life. A Case Study in Gaming Industry of Thailand 

    Panason Pawakungwanwong; Dawisa Sritanyarat (NIDA, 1/15/20)

    This research aimed to analyze the relationship between the Efficacy of Human Resource Systems and the quality of work life, which lead to finding in-depth information about the predictive correlational between the two factors. The sample of 319 persons who're working within the game industry in Thailand, this research used a sampling method that was convenient and voluntary. Provided information to researchers, including in-depth interviews of five peoples who were selected by purposive sampling — quantitative data analysis using descriptive ...
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    A STUDY ON RELATIONSHIP BETWEEN HUMAN CAPITAL AND AGING PREPAREDNESS OF MILLION BIRTH COHORT TEACHERS IN PRIMARY SCHOOL AFFILIATED WITH SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1 

    Kiratikan Sadakorn; Pongthep Chandasuwan (NIDA, 1/15/20)

    The main purposes of this study were to examine: 1) the relationship between human capital and aging preparedness; and 2) the moderating effect of social support on the relationship between human capital and aging preparedness of million birth cohort teachers in primary school affiliated with Sukhothai Primary Educational Service Area Office 1. The correlational research design and the cross-sectional study were employed. The partial least squares structural equation modeling technique was applied. The research results indicated that the human ...
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    Financial planning of high school students in Bangkok 

    Tananop Limsuwanroj; Pachitjanut Siripanich (NIDA, 1/26/20)

    The purposes of this research are (1) to study knowledge, attitude and behavior in financial planning of upper secondary school students in Bangkok and (2) to study the influence of financial planning behaviour of upper secondary school students in Bangkok. The sample group used in this research was randomized from Two – stage stratified sampling divided into 144 males and 265 females. Statistical analysis was done in terms of percentages, t – test, one - way ANOVA, and stepwise multiple regression analysis. The research results show that (1) ...
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    The Use of an Electronic Monitoring Device for Tracking Criminal Offenders: A Case Study of Children and Youth 

    Khuanruen Leekhokklang; Kiarttiphorn Umpai (NIDA, 1/29/20)

    The objective of this research aims to study the theory and concept of using electronic monitoring in the juvenile comparison with the criteria of using electronic devices (EM) in the juvenile according to the context of foreign laws which should be implement to the context of Thai Society and to purpose the suitable ways to improve and develop the Thai Legal System to ensure that the use of the electronic monitoring devise with the juvenile is more clearly and effective. Criminal justice system in Thailand aims to rehabilitating offenders instead ...
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    Deliberative Democracy of Ban Ao Udom Community of Thung Sukhla Sub-District in Sriracha District, Chonburi Province 

    Suwita Mahma; Suvicha Pouaree (NIDA, 1/30/20)

    Deliberative Democracy of Ban Ao Udom Community, Thung Sukla Subdistrict, Sriracha District, Chonburi Province is a qualitative research which has 3 objectives: 1) to study trends of the deliberative democracy in Ban Ao Udom community, Thung Sukla subdistrict, Sriracha district, Chonburi province; 2) to investigate conditions causing the deliberative democracy in Ban Ao Udom community; and 3) to study outcome of applying deliberative democracy in Ban Ao Udom community, Thung Sukla subdistrict, Sriracha district, Chonburi province. This research ...
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    Good Governance in Sustainable Environmental Management: A Case Study of The IRPC Industrial Estate Area, Rayong 

    Natthanan Khiewgasem; Chutarat Chompunth (NIDA, 1/4/20)

    The objectives of this study were to investigate the good governance-based operation of IRPC Industrial Zone in sustainable environmental management and to explore problems and obstacles in order to suggest the guidelines for operational promotion and support. This study was a qualitative research. Data were collected by semi-structured interviews and non-participation observation with stakeholders as well as related documents and applications of indicators from the operation manual according to environmental good governance principles. The ...
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    A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS  

    Paopan Yangkunchao; Udomsak Seenprachawong (NIDA, 10/1/19)

    This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with ...
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    THE RELATIONSHIP BETWEEN FINANCIAL AGGLOMERATION AND ECONOMIC DEVELOPMENT: THE CASE OF THE FIVE PROVINCES IN NORTHWEST CHINA 

    Xiao Xi; Saran Sarntisart (NIDA, 10/1/19)

    Finance is the general hub of modern market economy operation and plays a non-substitutable important position in economic progress. The fact of financial agglomeration in promoting the economy has been confirmed in the southeastern coastal areas of China, but for the inland areas of the northwest, there is still little research for this "new topic", this field of research is still waiting for people to explore. This paper firstly combs the relevant theories of financial agglomeration. On this basis, the five provinces that constitute the ...
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    Factors  Affecting the Success of Healthy Space Community Development Model:  A  Case of Phasi Charoen District, Bangkok Metropolitian Administration 

    Ananyaporn Imjongjairuk; Duchduen Bhanthumnavin (NIDA, 10/1/19)

    This research was mixed method research. The three objectives of this study were: 1) To study the community operation of healthy space community development model:A case of Phasi Charoen District, Bangkok Metropolitan Administration; 2) To study the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration; and 3) To study factors affecting the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration. For the ...
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    Implementation of the Corporate Social Responsibility Policy : A Case Study of Holistic Area Based Community Developmentof A FOOD Company 

    Watchara Saysaman; Somsak Samukkethum (NIDA, 10/11/19)

    This research aimed to study the implementation, problems, and obstacles of corporate social responsibility (CSR) policy of A FOOD Company in the holistic area-based community development projects. The qualitative methodology was used and data was collected by interviewing key informants and participant observation in the CSR policy implementing department. The results found that the CSR policy of A FOOD committed to the Triple Bottom Line (TBL) framework that focused on economic, social, and environment aspect. Also found that the board of ...
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    THE WATER FOOTPRINT ASSESSMENT OF HOTEL TYPE1 IN BANGKOK 

    Jariya Sanamthong; Wisakha Phoochinda (NIDA, 10/13/19)

    This research aimed to investigate hotels type 1 in Bangkok to: (1) assess their water footprint,  (2) study their water management, and (3) propose a water management guideline. Questionnaire was employed to reveal water management of 54 hotels type1 and to assess water footprint of 19 hotels type 1 through the calculation based on Hotel Water Measurement Initiative (HWMI) Methodology. The informants were representatives of 54 hotels type 1 in Bangkok. The level of water consumption was also obtained from Metropolitan Waterworks Authority. ...
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    FACTORS INFLUENCING THE IMPROVEMENT OF KNOWLEDGE SHARING: EMPIRICAL STUDY OF THE INDUSTRIAL ESTATE AUTHORITY OF THAILAND (IEAT) 

    Pitchaya Javakorn; Chindalak Vadhanasindhu (NIDA, 10/28/19)

               The important of knowledge sharing in knowledge based economy is very critical for the competitiveness of any organizations. IEAT is demanded to motivate its employees to perform even more complex tasks. More importantly, a unique challenge is how to develop or install strategy of the organization that would help upgrading employee efficient skills and employee knowledge through the supply chain, as well as making decision more precise.             This research was design to investigate the relationship among learning organization ...
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    PAYMENTS FOR FOREST ENVIRONMENTAL SERVICE POLICY AND SUSTAINABLE DEVELOPMENT: ​A CASE STUDY OF VIETNAM 

    Teo Dang Do; Anchana Na Ranong (NIDA, 10/31/19)

    Payments for ecosystem services (PES) is widely employed in various settings; however, in what contexts and whether PES programs achieve their objectives by improving local livelihoods and conservation goals is still being debated. This dissertation assessed the impact of the Payments for Forest Environmental Service (PFES) policy on financial, natural and institutional capitals in order to respond to the critical question on whether and how much the PFES policy has contributed to poverty reduction and ecological enhancement. A case study from ...
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    A MODEL PROPOSAL FOR TOURISM AND HOSPITALITY UNDERGRADUATE INSTITUTIONS IN THAILAND TO OBTAIN THE UNWTO TEDQUAL CERTIFICATION 

    Jorge Arnanz Arroyo; Kanokkarn Kaewnuch (NIDA, 10/9/20)

    The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ...
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    LEVEL OF CIVIC ENGAGEMENT ON FACEBOOK AND FACTORS AND MOTIVATIONS TO CREATE CIVIC NETIZENS : CASE STUDY OF ASSUMPTION UNIVERSITY STUDENTS 

    Ammaritta Rattanapanop; Warat Karuchit (NIDA, 11/29/19)

              The research of Level of civic engagement on Facebook and factors and motivations to create civic netizens: case study of Assumption university students is a quantitative and qualitative research. The researcher uses an experiment on Facebook and in depth interview to find (1) level of engagement (2) factors facilitate university students to become civic netizens (3) motivations facilitating for youth to become civic netizens (4) approach to create civic netizens. The research result demonstrates that (1) Thai youth have low level of ...
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    Communication Patterns and Strategies and Ethics of Online Influencer in Thailand. 

    Chanyapatch Wongwiwat; Warat Karuchit (NIDA, 11/3/19)

    This research aims to (1) study Thailand online influencers’ marketing communication styles (2) study Thailand online influencers’ marketing communication strategies (3) study Thailand online influencers’ marketing communication ethics in order to compile into best practice guidelines. This is a qualitative research using document analysis and in-depth interview. The results revealed that online influencers’ communication can be separated into 3 styles including picture with accompanying text, video with accompanying text, and live broadcast. The ...
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    Relationships between Gambling Behavior, Subjective Probability, Prize Structure of Sweepstakes and Willingness to Purchase: An Experimental Study 

    Kantarat Paripremkul; Arnond Sakworawich (NIDA, 11/7/19)

    This completely randomized design (CRD) experimental research aims at investigating the effect of sweepstakes structure promotion on willingness to purchase where gambling behavior and subjective probability are covariates. Four types of sweepstakes structures are 1) grand prize only, 2) grand prize and many small prizes, 3) multiple large prizes, and 4) multiple large prizes and many small prizes where price discount with equal expected value as a control group. Five-hundred participants were randomly assigned to each condition. The results found ...
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    Rhythm Authentication Using Multi-Touch Technology:A New Method of Biometric Authentication 

    Nakinthorn Wongnarukane; Pramote Kuacharoen (NIDA, 11/8/19)

    A keystroke authentication method has a relatively low cost, yet it is more powerful and easier to use than other biometric authentication methods. However, traditional keystroke authentication has many weaknesses and is easily exploited by malicious actors. Malicious attacks can include shoulder surfing attacks, eavesdropping attacks and key-logger attacks. When users try to access their computer or portable device by using a keystroke authentication method, the users must push the correct buttons with the correct rhythm in order to be authenticated. ...
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    Digital marketing communication strategy of beauty store "EVEANDBOY" on Instagram stories with Lifestyle, Media usage and Response behavior of users 

    Nutsinee Kunmotarn; Patchanee Cheyjunya (NIDA, 12/13/19)

              The objective of this research is to study (1) Digital marketing communication strategy of beauty product stores on Instagram stories. (2) The lifestyle, media usage and responsive behavior on Instagram stories of users. (3) The relationship between lifestyle and responsive behavior on Instagram stories of users. (4) The relationship between lifestyle and media usage on Instagram stories of users. (5) The relationship between media usage and responsive behavior on Instagram stories of users. By a mixed methods research using qualitative ...