Now showing items 1-20 of 109

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    GUIDELINE OF THE HOT SPRING MANAGEMENT  TO PROMOTE THE QUALITY OF HEALTH TOURISM IN THAILAND 

    Varinnar Siripooththilak; Kanokkarn Kaewnuch (NIDA, 1/18/19)

    This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ...
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    THE CROSS-CULTURAL IMPLICATIONS OF LEARNER INITIATIVE ON THE TECHNOLOGY ACCEPTANCE OF MOBILE LEARNING AT THE CORPORATE LEVEL 

    Wendy Colleen Farrell; Peerayuth Charoensukmongkol (NIDA, 1/18/19)

    HR Training and Development (T&D) initiatives are often tasked with training as many employees as possible for as little money as possible while proving training efficacy. To accomplish this, e-learning and now m-Learning have been seen as viable options. Unfortunately, merely deploying the learning opportunities does not mean that the learners will actually use it (Swang et al., 2013) . In this context, learner initiative (LI) has been shown to be an obstacle for more distant (i.e. not co-located and synchronous) learning (Tuckman, 2007). ...
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    CONTRIBUTION OF TRANSFORMATIONAL LEADERSHIP TO SENSE OF PLACE AND TURNOVER INTENTION OF MYANMAR WORKERS IN THAILAND: THE MEDIATING ROLE OF TRUST IN LEADER AND SUPPORTIVE DIVERSITY CLIMATE 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (NIDA, 1/7/19)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
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    The Effects of Imprisonment on the Characteristics Related to the Tendency to Repeat Criminal Offenses by Inmates 

    Choukacher Maneethep; Kasemsarn Chotchakornpant (NIDA, 1/7/19)

    The objective of the research entitled “The Effects of Imprisonment on the Characteristics Related to the Tendency to Repeat Criminal Offenses by Inmates” was to study: 1) the characteristics related to the tendency to repeat criminal offenses by inmates, 2) the effects of imprisonment-related social stigmatization on the characteristics related to the tendency to repeat criminal offenses by inmates, and 3) the interaction effects between age plus rehabilitation programs and the characteristics related to the tendency to repeat criminal offenses ...
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    A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS  

    Paopan Yangkunchao; Udomsak Seenprachawong (NIDA, 10/1/19)

    This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with ...
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    THE RELATIONSHIP BETWEEN FINANCIAL AGGLOMERATION AND ECONOMIC DEVELOPMENT: THE CASE OF THE FIVE PROVINCES IN NORTHWEST CHINA 

    Xiao Xi; Saran Sarntisart (NIDA, 10/1/19)

    Finance is the general hub of modern market economy operation and plays a non-substitutable important position in economic progress. The fact of financial agglomeration in promoting the economy has been confirmed in the southeastern coastal areas of China, but for the inland areas of the northwest, there is still little research for this "new topic", this field of research is still waiting for people to explore. This paper firstly combs the relevant theories of financial agglomeration. On this basis, the five provinces that constitute the ...
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    Effect of Inorganic Carbon Source for Bio-hydrogen Production from Cyanobacterium 

    Wichayaboon Phinitkitjaporn; Pakpong Pochanart (NIDA, 10/1/19)

    This research focused on the isolation of Arthronema africanum strain BKP-Sansab. Samples were collected from the Sansab canal in Bangkok, Thailand to study the hydrogen production. Results showed that A. africanum strain BKP-Sansab required various enhancing factors for hydrogen production. The cells were able to adapt in BG-1101 (modified Blue - Green Medium) containing 46 μM iron, 0.8 gram sodium carbonate and pH 7.5 under continuous light for one week. After that, cells were harvested and cultivated by agitating at 160 rpm at room temperature ...
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    Factors  Affecting the Success of Healthy Space Community Development Model:  A  Case of Phasi Charoen District, Bangkok Metropolitian Administration 

    Ananyaporn Imjongjairuk; Duchduen Bhanthumnavin (NIDA, 10/1/19)

    This research was mixed method research. The three objectives of this study were: 1) To study the community operation of healthy space community development model:A case of Phasi Charoen District, Bangkok Metropolitan Administration; 2) To study the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration; and 3) To study factors affecting the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration. For the ...
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    A STRUCTURAL EQUATION MODEL OF BUSINESS ETHICS ORGANIZATION CULTURE EMPLOYEE ENGAGEMENTAND JOB PERFORMANCE OF FLIGHT ATTENDANT  

    Jitti Jitklongsub; Chokechai Suveatwatanakul (NIDA, 10/10/19)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
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    Influence of Job Characteristics on Quality of Services Provided by some Postal Offices in Bangkok of Thailand Post Co.,Ltd. in Thailand Post 4.0 Era. 

    Pongwisit Sornchalerm; Pachitjanut Siripanich (NIDA, 10/10/19)

    At present, Thailand Post has many business rivals. One factor that enables the company to compete with rivals is human resource. Thus, the Researcher applies the theory of the 5 aspects of job characteristics and the theories related to service quality as the principles for the examination whether job characteristics have impacts on quality of the counter service or not by using the supervisor/head of the receiving department of  130 post offices in Bangkok, 130 samples in total, to represent their counter service staff to answer questions of ...
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    Implementation of the Corporate Social Responsibility Policy : A Case Study of Holistic Area Based Community Developmentof A FOOD Company 

    Watchara Saysaman; Somsak Samukkethum (NIDA, 10/11/19)

    This research aimed to study the implementation, problems, and obstacles of corporate social responsibility (CSR) policy of A FOOD Company in the holistic area-based community development projects. The qualitative methodology was used and data was collected by interviewing key informants and participant observation in the CSR policy implementing department. The results found that the CSR policy of A FOOD committed to the Triple Bottom Line (TBL) framework that focused on economic, social, and environment aspect. Also found that the board of ...
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    THE WATER FOOTPRINT ASSESSMENT OF HOTEL TYPE1 IN BANGKOK 

    Jariya Sanamthong; Wisakha Phoochinda (NIDA, 10/13/19)

    This research aimed to investigate hotels type 1 in Bangkok to: (1) assess their water footprint,  (2) study their water management, and (3) propose a water management guideline. Questionnaire was employed to reveal water management of 54 hotels type1 and to assess water footprint of 19 hotels type 1 through the calculation based on Hotel Water Measurement Initiative (HWMI) Methodology. The informants were representatives of 54 hotels type 1 in Bangkok. The level of water consumption was also obtained from Metropolitan Waterworks Authority. ...
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    Farmers’ Perception and Adaptation to Climate Variability: A Study of Recurrent Drought Area in Tambon Nong Phra, Pichit 

    Jiratchaya Sirilakeanun; Witchuda Srang-iam (NIDA, 10/15/19)

    This study explores cognitive processes and conditions that determine perceived risk and perceived adaptive capacity, using the grounded theory methodology. The purpose of this study is a) to investigate farmers’ perception of risk and adaptive capacity to climate variability, b) to analyze patterns of farmers’ perceived risk and perceived adaptive capacity, and c) to explain farmers’ perceptive and adaptive patterns. The study obtains data from unstructured, in-depth interviews with 20 rice farmers in the non-irrigated area with recurrent drought ...
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    The Association between Confidence and Value Access to Justice Services of Thailand's Population. 

    Thanisorn Punkrus; Kasemsarn Chotchakornpant (NIDA, 10/15/19)

                  This study was The association between confidence and value access to justice services of Thailand's population. The objectives of the study were: 1) to determine the level of public confidence in getting services from justice services, 2) to determine the level of the value of Thailand’s population in getting services from the justice system, 3) to study the relationship between confidence and the value of Thailand’s population in receiving services from the justice system, and 4) to prepare suggestions and guidelines for improvement ...
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    Factors as Influence to People's Participation Related to Success of Community Based Tourism: A Case Study of Ban Bang Nam Pueng Community in Samutprakarn Province 

    Kittipat Thinothai; Nattha Vinijnaiyapak (NIDA, 10/15/19)

    The purposes of this study were 1) to explore participation of people in Ban Bang Nam Pueng affecting The success of CBT 2) to explore the factors affecting participation of people in Ban Bang Nam Pueng and 3) to analyze the influence of factors that affect participation of people contributting the success of CBT via the participation of people in Ban Bang Nam Pueng. The research used quantitative methods conducting on questionnaire from the sample population of 400 people living in Ban Bang Nam Phueng community. Statistics used to analyze data ...
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    The Problem on Copyright Law Regarding the Adaptation of Copyright Work Namely Musical Work and Sound Recording by Means of Remixing  

    Thirawat Sangchai; Wariya Lamlert (NIDA, 10/2/19)

    This thesis aims to study the problems on the Copyright Law in relation to adapting of copyright works namely music work and sound recording by means of remixing. To this extent, the research aims to study principles, theories related to remixing of music work and sound recording, legal measures under the Copyright Law which related to remixing of music work and sound recording in Thailand, foreign jurisdictions as well as international perspective. This is to analyze problems regarding the adaptation of copyright works namely music work and sound ...
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    The Appropriateness of Mediation in Resolving Administrative Disputes in the Administrative Court 

    Amonrat Ammartsena; Banjerd Singkaneti (NIDA, 10/22/19)

    This research focuses on principles and theories of mediation in resolving administrative disputes in the administrative court and the appropriateness of using mediation in administrative proceedinds. If the mediation is employed, what are scope, criteria and procedures that should be considered so that the mediation procedures are carried out correctly, appropriately and finally maintaining the principles of public law and will be beneficial to the justice system of adminitrative case and protecting the public interest of people. The study is ...
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    Effects of El Nino-Southern Oscillation (ENSO) to Crop Yield in Northeastern of Thailand 

    Kamontat Moonsri; Pakpong Pochanart (NIDA, 10/4/19)

    The Northeastern region of Thailand has been the largest cultivation area and often experiences drought is causing damage to the amount of harvested produce. This study aims to demonstrate the relationships between ENSO and crops yield of the Northeast in order to identify the reason that ENSO effect on Northeast crops yield. Using 20-year ENSO phenomenon Index (Oceanic Nino Index), meteorology parameters information, and crops yield production such as rice, corn, cassava and sugarcane in the Northeast form 1996 – 2015 and analyze their relationship ...
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    SOCIO-ECONOMIC, POLITICAL AND SOCIAL CAPITAL FACTORS THAT INFLUENCE THE STATE EXPENDITURE: A COMPARISON OF RURAL COMMUNITIES IN THE MALDIVES 

    Mohamed Zahir; Ponlapat Buracom (NIDA, 10/7/19)

    The Maldives is a nation in the Indian Ocean that includes approximately 1200 coral islands in 21 clusters known as atolls. For administrative purposes, these atolls are grouped into seven provinces located geographically in the Central, Northern, and Southern areas. These island communities operate as groups, which explains to some extent the unequal allocation of resources among the rural communities and Central city, as many studies have supported. Therefore, to understand the unequal distribution of wealth in rural communities, it is very ...
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    THE CONTRIBUTION OF CULTURAL INTELLIGENCE TO CROSS-CULTURAL ADJUSTMENT AND LEADERSHIP EFFECTIVENESS OF CHINESE EXPATRIATES IN THAILAND 

    Xiaoyun Guang; Peerayuth Charoensukmongkol (NIDA, 10/7/19)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...