Now showing items 1-20 of 191

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    A DESIGN OF A JOURNAL ARTICLE SELECTION MODEL BASED ON ABSTRACT USING COMBINATION OF SCANNING AND SKIMMING TECHNIQUES 

    Nantapong Keandoungchun; Nantapong Keandoungchun; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 7/1/2022)

    Typically, an academic writing style for journals is complicated because those journals use complex vocabularies and sentences. It might be hard for students to read journal articles in detail and in short periods of time. Therefore, this research proposes a Journal Article Selection Model (JASM) based on article abstract using combination of scanning and skimming techniques. JASM aims for two objectives. Firstly, JASM aims to find out knowledge within journal articles in the form of multi-layer topic model, which is the hierarchy of topics and ...
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    A PAIRING-FREE IDENTITY-BASED CRYPTOSYSTEM 

    Poonsuk Ponpurmpoon; Poonsuk Ponpurmpoon; Ohm Sornil; โอม ศรนิล; Ohm Sornil; โอม ศรนิล (National Institute of Development Administration, 7/1/2022)

    ID-based cryptosystems (IBCs) allow the use of publicly identifiable information in public encryption keys, which reduces the overhead of certificate management and eliminates the need for a certificate authority in the public-key infrastructure. Up to now, bilinear pairing technology is usually used in ID-based paradigms. However, it is expensive in computation time and is unsuitable for mobile networks. Over recent years, the evolution of mobile devices has seen them transformed from a voice communication device to a daily life information ...
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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    A STUDY OF TEACHING QUALITY EVALUATION SYSTEMOF THAI LANGUAGE MAJOR IN UNDERGRAD LEVEL IN REGULAR HIGHER EDUCATIONAL INSTITUTIONS: YUNNAN PROVINCE AS AN EXAMPLE  

    Lu Gan; Lu Gan; Chih Hung Chen; Chih Hung Chen; Chih Hung Chen; Chih Hung Chen (National Institute of Development Administration, 13/8/2021)

    There is a scarcity of literature on evaluation – particularly in the field of language teaching and learning and educational evaluation – that addresses the quality evaluation system of undergraduate-level Thai-language teaching programs in the context of mainland China. Therefore, this study aims to fill this research gap by proposing an evaluation design including evaluation concepts, guiding principles, and required information to underpin a more effective evaluation system for the undergraduate-level Thai language program. Based on the ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    Access to and Benefit Sharing of the Same Plant Genetic Resources in Neighboring Nations 

    Chulaluk Pokasook Panyajitr; จุฬาลักษณ์ โภคาสุข ปัญญจิตร; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    This Thesis showcases a study on a problem in harnessing and sharing benefits from Plant Genetic Resources derived from the same plant type that inhabits countries that share borders, with an objective to study principles and concepts, including laws that apply to such case in both international and national levels, i.e., the Kingdom of Thailand, the Socialist Republic of Vietnam, the Lao People’s Democratic Republic, the Kingdom of Cambodia and the Federation of Malaysia; as well as to propose a solution to the problem about exploiting and sharing ...
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    ALLIANCE STRATEGIES OF CRUISE TOURISM INDUSTRY FOR CORPORATION DEVELOPMENT BETWEEN PHUKET AND SINGAPORE 

    Wattanaporn Trungtreechart; วัฒนาพร ตรังตรีชาติ; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    The purposes of this research were 1) to study cruise tourists’ behaviours; 2) to assess and compare the effectiveness of cruise tourism management between Phuket and Singapore; 3) to study the cruise tourism management factors affecting the cruise tourists’ intention to revisit; 4) to study the process to build an alliance for cruise tourism at the regional level in order to attract cruise lines to the region, and 5) to propose alliance strategies of cruise tourism for cooperative development between Phuket and Singapore. To obtain the data ...
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    ALLOCATION OF SPECIFIC GRANT FOR LOCAL AUTHORITIES IN CHONBURI 

    Wittaya Chaojaroenrat; วิทยา เชาว์เจริญรัตน์; Achakorn Wongpreedee; อัชกรณ์ วงศ์ปรีดี; Achakorn Wongpreedee; อัชกรณ์ วงศ์ปรีดี (National Institute of Development Administration, 7/1/2022)

    This research aimed to study the policy on the allocation of specific grants to local government organizations (LGOs) from two major funding sources, which are government-specific grants and the grants from provincial administrative organizations (PAOs) in relation to the political changes. The study has two main objectives: 1) to study the government's specific grant allocation policies to LGOs since the beginning of decentralization from 2001-2018 that affect local fiscal independence and to analyze the fiscal disparity that occurred among ...
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    An Analysis of Environmental Management According to the Sustainable Development Goals 12: A Case Study of Chang Island Trat Province 

    PATTEERA SRISUNG; พัทธ์ธีรา ศรีสังข์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์ (National Institute of Development Administration, 12/8/2022)

    The problem of waste management in tourist attractions, especially marine debris, is a significant problem that all stakeholders should work together to find a solution. General, the concept of waste solution consist of reduction, reuse, and recycling (3Rs). Therefore, this research aimed to study the current practice waste management of Chang Island and how to achieve the 12th Sustainable Development Goal (12th SDGs) targets 12.5. This research also aimed to the reveal the problems, obstacles, and guidelines for effective implementation of waste ...
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    AN EMPIRICAL STUDY OF INFLUENCING FACTORS ON MOBILE FOOD DELIVERY APP CONSUMERS’ CONTINUOUS USE INTENTION WITH THE PERSPECTIVE OF HERD BEHAVIOR--INTEGRATED MODEL BASED ON TAM, ISSM, AND ECM  

    Limin Ran; Limin Ran; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...
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    ANALYSIS OF FACTORS INFLUENCING TOURISTS’ WILLINGNESS TO REVISIT BORDER CITIES IN CHINA 

    Haifeng Gao; Haifeng Gao; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    With the overall development of the social economy and the improvement of people's daily life, tourism has become an indispensable part of the spiritual and material life of the nation. As a result, the development trend of tourism is gradually moving towards mass consumption and quality demand, and the people's demand for leisure and holiday travel experience is more intense. The requirements for the infrastructure, public service facilities, ecological environment, and travel experience of tourist destinations are constantly increasing, especially ...
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    AN ANALYSIS OF MOTIVATIONS AND BEHAVIORS OF THAILAND INBOUND TOURISTS FROM CHINA 

    Liu Meidan; Liu Meidan; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์; National Institute of Development Administration. School of Development Economics; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์ (National Institute of Development Administration, 7/1/2023)

    The COVID-19 pandemic has caused a heavy blow to Thailand's economy, particularly the tourism industry. Although Thailand has lifted almost all entry controls, there is still a long road to tourism recovery. As the largest source market before the pandemic, China has reduced its quarantine length and the times of COVID tests prior to boarding and granted permission to operate Thai flights between the countries. Therefore, Thailand is upbeat about Chinese tourist arrivals. Thailand needed to learn more about the Chinese so that the challenges and ...
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    AN ANALYSIS OF THE CAUSES OF PROFESSIONALDEVELOPMENT OF ELEMENTARY SCHOOLTEACHERS IN YUNNAN PROVINCE BYINVOLUTION 

    XIAOYUAN QIU; XIAOYUAN QIU; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    After the "double reduction" policy was implemented in Yunnan, it was not possible to completely achieve a balanced transition between the various stages of education within a short period of time, and the professional development of primary school teachers showed a clear appearance of "involution". The imbalance in management mechanisms leads to the involution of teachers' professional development motivation, the imbalance in incentive mechanisms leads to the involution of teachers' professional development quality, and the imbalance in evaluation ...
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    ANALYSIS OF THE SUCCESS ACHIEVEMENT OF THE RDF WASTE TO ENERGY POWER PLANT IN RAYONG PROVINCE 

    KARNCHANAPORN KRACHANGCHAENG; กาญจนาภรณ์ กระจ่างแจ้ง; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 7/1/2023)

    The objectives of this research were to study the success of the RDF power plant operation in Rayong province, mechanisms and factors affecting the success of the RDF  power plant operation , and to propose a model for the RDF power plant project, as well as the sustainable management using the Sustainable Balance Scorecard (SBSC). The concpect data was analyzed through qualitative and quantitative research methodology based literature review on laws and regulations concerning eletricity production, from the interview to pepresentatives from the ...
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    ATTRIBUTES OF CREATIVE TOURISM VALUE PROPOSITION AND GUIDELINE FOR THE LOWER NORTH EASTERN PROVINCE GROUP 2  

    JAKAWAN WONGMANEE; จักรวาล วงศ์มณี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 7/1/2022)

    The purpose of this study were 1) to identify the measurement of creative tourists, 2) to construct the creative tourism value proposition from creative tourist’ perspective, 3) to analyze the differences of value proposition among creative tourist segments, 4) to assess destination capability in responding to value proposition of creative tourism, and 5) to develop a guideline for developing creative tourism product, activities, and destination to the Lower Northeastern Provinces Group 2.  Mixed methods research was used in this study. Questionnaire ...
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    BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE 

    Nisachol Ratanasachol; นิสาชล รัตนสาชล; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    Board game for developing self-awarenessthrough design thinking process in learning 

    Prang Kiatsoonsong; ปราง เกียรติสูงส่ง; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; National Institute of Development Administration. School of Human Resource Development; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 3/6/2022)

    The purpose of this study was to learn life skills and to apply design thinking process with inmates. The research method was action research. The sample consisted of 20 inmates aged 17 to 20 in Bannkaruna Juvenile Vocational Training Centre for Boys. The instruments used in this study include in-depth interview and design thinking process. The results were as follow: the subjects have low self-awareness and empathy than any other life skill component. An analysis of interview and Persona reveal that they lack of confidence, Pessimism and lack ...