Now showing items 1-20 of 137

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    ALLOCATION OF CARBON EMISSION QUOTAS FOR SELECTED INDUSTRIES OF THAILAND TO ALLY WITH ECONOMIC EFFICIENCY OF THE MARKET SYSTEM FOR CARBON EMISSION PERMITS 

    Isaree Jirajariyavech; Sompote Kunnoot (NIDA, 8/13/19)

    Thailand Emission Trading Scheme (Thailand ETS) was established to prepare for Thailand’s emission trading in playing a part in the global movement for the reduction of CO2 emissions. The energy intensive sectors, including, petrochemicals, cement, iron and steel, electricity, and aviation industries, are selected to target industries to achieve the reduction of CO2 emission. The implementation of Thailand ETS can be expected to effect change in the Thailand economy. This study applied the concept of economic cost as the external cost is introduced ...
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    ANTECEDENTS OF BEHAVIOR RELATING TO SUFFICIENCY ECONOMY PHILOSOPHY AND HAPPINESS IN LIVING IN BOONNIYOM COMMUNITY MEMBERS 

    Nutjira Sumonta; Duchduen Bhanthumnavin (NIDA, 8/2/20)

    His Majesty The King Rama 9, The Great had bestowed and expounded the concept of “Sufficiency Economy Philosophy” for Thai people as the guideline for sufficient behavior and happiness in living. A group of Buddhist monks, called “Santi Asoke” leading by Samana Bodhirak has adopted this philosophy and emphasized with some certain dhrama to create a new economic system, called “Satharanapokee”.This study aimed at investigating the antecedents in terms of psychological chatracteristics, situational factors, as well as, Boonniyom belief and practice ...
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    Application of Livelihood Related Local Wisdom in Mobilizing Development Toward Strengthened Community: A Case Study of Kiriwong Community, Lansaka District, Nakorn Sri Thammarat Province. 

    Phrutpong Chaiphahol; Awae Masae (NIDA, 8/19/19)

    The study of rural livelihood should realize local contexts and socio-environmental dynamics at the community level. At the same time, it should focus on learning of community members pertaining to creative and beneficial resource utilization through local wisdom application appropriate for changing conditions. These research aims were: 1) to investigate the application of local wisdom related to livelihood in Kiriwong community, Lansaka district, Nakhon Sri Thammarat province; 2) to find out community development movement towards a strengthened ...
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    The approach to promote tourism through drama : Case Study Love Destiny television drama 

    Venussarin Siriphon; Kassara Sukpatch (NIDA, 2/25/20)

    The purpose of this research is to study 1)  the knowledge gained from tourists watching Love Destiny using the power of television drama as a motivational and image-making tool aimed to attract its audience toward tourist attractions. 2) the knowledge gained from Love Destiny television drama toward influencing the behavior of tourists at tourist attractions. 3) To find the approach to promote tourism through television drama by using the knowledge from the media’s influence on tourist attitude and behavior while visiting tourist attractions. ...
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    Assessment of Greenhouse Gas Emissions from Wastewater Treatment Plant in Chonburi Province Managed by Wastewater Management Authority 

    Wichet Phoonsap; Wisakha Phoochinda (NIDA, 9/24/20)

    This study aimed at analyzing management and operation of community wastewater, assessing Green House Gases (GHGs) emission from wastewater treatment system and then proposing guidelines for reducing GHGs emission from community wastewater and improving the wastewater management system operating by Wastewater Management Authority (WMA) at Chonburi Province. Interviewing with key informant i.e. responsible staff of WMA who operate the system and managerial staff of local administrative office (municipality). PSR (Pressure-State-Response) Framework ...
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    BEHAVIORAL APPROACH TO PORTFOLIO SELECTION 

    Kumnoon Narakornpijit; Pariyada Sukcharoensin (NIDA, 8/9/19)

    Behavior plays an important role in people’s decision making, for example, different decision making can occur during happy and unhappy time. Behavioral factors also affect the decision making in the investment that cause unreasonable decision making in many investment situations. Many behavioral theories have been developed to explain human’s behavior, which some of them are also applied to the investment. This research focuses on studying the portfolio investment in Thailand by two of the well-known theories for portfolio selection, which are ...
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    Bicycle Tourism Elements and Satisfaction That Affect The Behavioral Intention of Foreign Tourists In Cycling Tourism: A Case Study of Thonburi District     

    Rungrat Wannayu; Charoenchai Agmapisarn (NIDA, 9/23/20)

    Nowadays, many countries give priorities to infrastructure development and tourism activities development to increase tourism destinations’ capacity which is important for choosing a place to travel. In Thailand, cycling tourism is a choice of tourism activity that fulfills tourists’ demand especially foreign tourists who are interesting in local identities such as Bangkok and former capital, Thonburi. Thonburi was a capital which has many places to visit that will spread the numbers of tourists by cycling. The purposes of this research are ...
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    Brand Identity and Marketing Communication by Participation of Community for Promoting Tourism Kad Kuang Mueng Nan (Wat Phumin Walking Street) 

    Parichart Yanoi; Bu-nga Chaisuwan (NIDA, 5/13/20)

    This research study has the objective is to study the process of creating a brand identity and marketing communication with the participation of the community to promote the tourism in a downtown area of Nan city (Kad-Khuang-Muang-Nan or Wat-Phumin walking street.) Including to study the perception of brand identity and marketing communication, satisfaction, word of mouth behavior and the intention of the tourists to travel again. The mixed method research during the qualitative research and the quantitative research by using the documentary ...
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    Branding process and Online Marketing Communication for organic farming of Smart Farmer 

    Surachai Srinorachan; Bu-nga Chaisuwan (NIDA, 5/9/19)

    Media influencing informational distribution in the era of rapidly changing. Especially online media for distribution of agricultural products. This research is an alternative to encourage farmers turned to use more online media. Therefore, this research focuses on branding process, online communication channels of organic products, including consumer satisfaction in organic products. Three awardee farmers of “Farmers love homeland" in 3 provinces as follow: Chiang Rai, Nakhon Ratchasima, and Ratchaburi province were considered as the sample. ...
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    THE CASUAL EFFECTS OF HUMAN RESOURCE PRACTICES, SUPERVISOR SUPPORT, AND COWORKER SUPPORT, INFLUENCING ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR TOWARDS JOB PERFORMANCE OF FRONTLINE EMPLOYEES IN FOUR-STAR HOTELS IN PHUKET, THAILAND 

    Yanapa Boonparkob; Sangkae Punyasiri (NIDA, 6/29/20)

    This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ...
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    THE CAUSAL EFFECT OF ISLAMIC ATTRIBUTES OFDESTINATION UPON TOURIST SATISFACTIONAND LOYALTY UNDER MEDIATING ROLES OFPERCEIVED TRIP QUALITY AND PERCEIVEDTRIP VALUES: A CASE STUDY OFKRABI PROVINCE, THAILAND 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (NIDA, 2/13/20)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
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    THE CAUSAL RELATIONSHIP IN FINANCIAL LITERACY, SELF-EFFICACY, FINANCIAL PLANNING MOTIVATION, RISK IN FINANCIAL PLANNING AND RETIREMENT FINANCIAL PLANNING AMONG PEOPLE IN THE NORTHEASTERN REGION OF THAILAND IN THE CONTEXT OF AN AGEING SOCIETY 

    Lanliya Samsuwan; Montree Socatiyanurak (NIDA, 6/19/20)

    This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by ...
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    Clustering of Thai Investors by Investment Behavior in Bitcoin 

    Aungsudhorn Srikanjanasorn; Pachitjanut Siripanich (NIDA, 4/8/20)

    This research has the purpose to study and clustering of Thai Investors by investment behavior in Bitcoin by collecting the questionnaires from 389 Bitcoin investors and using quota sampling. Apart from descriptive statistics, this study has been using the analytical technique to cluster the group by using Two-step Cluster Analysis. The study found that, more than 70 percent in male and female investors have investment objective for speculation and revenue incremental. Interestingly, no more than 10 percent of investors are invested by using only ...
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    Communication Efficiency of Digital Boards Indicating Air Quality at Maptaput Industrial Estate, Rayong 

    WESARATCH WARUTTAMAPONGPHAN; Chamlong Poboon (NIDA, 9/23/20)

    This study was designed by cross-sectional study to assess the communication efficiency of digital boards indicating air quality at Maptaput Industrial Estate in Rayong province. The data were collected by using questionnaire with 390 people living in with Huaypong, Mabtaput and Banchang subdistricts. The data were analyzed by descriptive statistics which are frequency, percentage, mean and standard deviation (SD) and interferential statistics which are ANOVA t-Test and Pearson Correlation This study  found that the samples were 57.0 % male, ...
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    COMMUNICATION FACTORS AFFECTING TRAINING EFFECTIVENESS OF BUSINESS ORGANIZATIONS 

    Jompon Jeebpinyo; Yubol Benjarongkij (NIDA, 8/25/20)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication Factors Influencing the Decision to Study for A Bachelor's Degree in Private Universities During Thai Education Crisis 

    Ekaluk Wiriyayuttama; Pornpun Prajaknate (NIDA, 5/3/20)

              The objectives of this study were to (1) investigate the risk management and crisis management during thai education crisis of private universities (2) examine the correlation between the awareness of brand equity and decision to study for a bachelor's degree in private universities during thai education crisis (3) explore the correlation between the awareness of integrated marketing communication and decision to study for a bachelor's degree in private universities during thai education crisis (4) identify factors affecting decision ...
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    COMMUNICATION FOR LOCALISM EMPOWERMENT THROUGH SINGING CONTESTKIKDUU TV PROGRAM 

    Pimchaya Fakpiem; Asawin Nedpogaeo (NIDA, 9/12/20)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication Patterns and Strategies and Ethics of Online Influencer in Thailand. 

    Chanyapatch Wongwiwat; Warat Karuchit (NIDA, 11/3/19)

    This research aims to (1) study Thailand online influencers’ marketing communication styles (2) study Thailand online influencers’ marketing communication strategies (3) study Thailand online influencers’ marketing communication ethics in order to compile into best practice guidelines. This is a qualitative research using document analysis and in-depth interview. The results revealed that online influencers’ communication can be separated into 3 styles including picture with accompanying text, video with accompanying text, and live broadcast. The ...
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    The Communication to Convey Wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community, Chiang Khan District, Loei Province 

    Pacapon Robkob; Patchanee Cheyjunya (NIDA, 8/22/20)

    This research aimed to study the communication to convey wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community Village, Moo.12, Chiang Khan District, Loei Province. The study of qualitative research methods consisted of in-depth interviews, Focus group discussion, and Non-participatory observation. The above method is used to collect primary data, which is field data collection. The key informants consisted of weavers, the elderly and adult groups, as well as including new generation in the community. The research study has ...
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    COMPENSATION DETERMINATION FACTORS FOR THE EXECUTIVE PERSONNEL GROUPS OF STATE ENTERPRISES IN THAILAND: A CASE STUDY OF GROUP A STATE ENTERPRISES IN THAILAND  

    Gornkrit Sakronsatian; Chindalak Vadhanasindhu (NIDA, 6/10/20)

    This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 or ...