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The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users

by Wang, Jing

Title:

The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users

Author(s):

Wang, Jing

Advisor:

Peerayuth Charoensukmongkol

Degree name:

Master of Management

Degree level:

Master's

Degree department:

International College

Degree grantor:

National Institute of Development Administration

Issued date:

2017

Publisher:

National Institute of Development Administration

Abstract:

This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides implications for ways for social media developers to enhance the quality dimensions of social media both in China and Thailand.

Description:

Thesis (M.M.)--National Institute of Development Administration, 2017

Subject(s):

Chinese language

Keyword(s):

e-Thesis
Social media

Resource type:

วิทยานิพนธ์

Extent:

70 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

ผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของสถาบันบัณฑิตพัฒนบริหารศาสตร์

Rights holder(s):

National Institute of Development Administration

URI:

http://repository.nida.ac.th/handle/662723737/4078
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  • ICO: Theses [9]
Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
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Tel: (+662) 727-3737, (+622) 727-3743    Email: services@nida.ac.th
 

 

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center
Tel: (+662) 727-3737, (+622) 727-3743    Email: services@nida.ac.th
 

 

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