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dc.contributor.advisorPeerayuth Charoensukmongkol
dc.contributor.authorWang, Jing
dc.date.accessioned2019-01-20T07:28:22Z
dc.date.available2019-01-20T07:28:22Z
dc.date.issued2017
dc.identifierb203302
dc.identifier.urihttp://repository.nida.ac.th/handle/662723737/4078
dc.descriptionThesis (M.M.)--National Institute of Development Administration, 2017
dc.description.abstractThis study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides implications for ways for social media developers to enhance the quality dimensions of social media both in China and Thailand.en
dc.format.extent70 leaves
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherNational Institute of Development Administration
dc.rightsผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของสถาบันบัณฑิตพัฒนบริหารศาสตร์
dc.subjecte-Thesis
dc.subjectSocial mediaen
dc.subject.otherChinese languageen
dc.titleThe effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese usersen
dc.typeTexten
dc.rights.holderNational Institute of Development Administration
mods.genreวิทยานิพนธ์th
mods.physicalLocationสถาบันบัณฑิตพัฒนบริหารศาสตร์. สำนักบรรณสารการพัฒนาth
thesis.degree.nameMaster of Management
thesis.degree.levelMaster's
thesis.degree.grantorNational Institute of Development Administration
thesis.degree.departmentInternational Collegeen


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