Now showing items 1-20 of 161

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    EFFECTS OF HEALTH-PROMOTING LEADERSHIP ON WORK ENGAGEMENT THROUGH EMPLOYEE HEALTHY, WORKPLACE CIVILITY, WORKPLACE OSTRACISM, MODERATED BY EMPLOYABILITY 

    Liu, Liping; Chih_Cheng Fang; Chih_Cheng Fang (National Institute of Development AdministrationNational Institute of Development Administration, 11/8/2023)

    Health-promoting leadership, employee health, and workplace civility are the driving forces for enterprise development. Meanwhile, employability is the core element of employment relationships. The higher the employee's employability is, the higher the labor market value, which also has an important effect on employee engagement. Based on self-determination theory and social exchange theory, this study explores the effects of health-promoting leadership, employee health, workplace civility, and workplace ostracism on employee engagement in the ...
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    GOVERNANCE AND SUSTAINABILITY OF SOLID WASTE POWER PLANTS IN THAILAND 

    Suwannee Missita; Wisakha Phoochinda; Wisakha Phoochinda (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    This research aimed to evaluate sustainability management regarding economic, social, environment, and good governance aspects of the Very Small Power Producer (VSPP) using municipal solid waste in Thailand and to propose guidelines for sustainable management of the Very Small Power Producer (VSPP) using municipal solid waste. This research was a mixed method between quantitative and qualitative research by documenting reviews of relevant papers, for instance, records, data, statistics, textbooks, academic articles, and related research to the ...
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    ENHANCING ENVIRONMENTAL GOVERNANCE FOR MARINE PLASTIC LITTER REDUCTION IN THE PHILIPPINES: THE CASE OF MANILA 

    Guilberto Borongan; Anchana NaRanong; Anchana NaRanong (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    Land-based plastic pollution has increased to the level of an epidemic due to improper plastic waste management, attributed to plastic waste flux into the marine environment. The extant marine plastic litter (MPL) literature focuses primarily on the monitoring and assessment of the problem, but it fails to acknowledge the link between the factors regarding the challenges and opportunities for MPL reduction. This empirical study aimed to provide responses and solutions for enhancing environmental governance for marine plastic litter reduction in ...
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    การพัฒนาการท่องเที่ยวเชิงสุขภาวะ 

    นันทวัชร ซื่อตรง; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collection ...
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    THE STUDY OF COMMUNITY BASED-TOURISM CONFIRMED ELEMENTS AFFECTING THE TOURISM PERFORMANCE OF THE CENTRAL FARMER COMMUNITIES 

    ฐิติวราภรณ์ พูลทรัพย์; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    Research on the study of confirmatory factor of participation management of the central regional rice cultivation community-based tourism on the operational performance of rice cultivation community-based tourism in the central region aimed at 1) to analyze the confirmatory factor of the central regional rice cultivation community-based tourism management 2) to analyze the confirmatory factor of the operational performance of rice cultivation community-based tourism in the central region and 3) to examine the congruence of the Structural Equation ...
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    Influence of Corporate Ethics on the Dedication of Hotel Workers in the Eastern Economic Corridor 

    โสมนัส สุกัญญา; Chokechai Suveatwatanakul; โชคชัย สุเวชวัฒนกูล (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ...
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    AN EXPLORATION OF ORGANIZATION DEVELOPMENT FRAMEWORK OF SOCIAL ENTERPRISE IN THAILAND 

    ASMA TEHMARN; Chiraprapha Akaraborworn; Chiraprapha Akaraborworn (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    Nowadays the word sustainability is being concerned in both individual and organization level. The concept of sustainability implies policies, activities and actions of individuals and the business community that enable the future successful continuance of the economy and society and safeguarding of the environment. The concern for sustainability and the prevention and overcoming of social problems has resulted in the emergence of social entrepreneurs and social enterprises that can participate in the achievement of sustainable development goals. ...
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    A Study for Finding Virtual Reality Gaming Motivations of Generation Z in Bangkok by Developing Virtual Reality System 

    กวิน เมฆสัมพันธ์; Chutisant Kerdvibulvech; ชุติสันต์ เกิดวิบูลย์เวช (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    Many organizations are adopting augmented reality technology to increase brand appeal and engagement. Whether it's cars, homes, consumer products, or even online games, and as a result of its enormous popularity, Metaverse has emerged as a new branch of computer science that is becoming very popular, particularly in virtual reality games. This thesis aims to discover the need and motivation for virtual games by The target audience is Bangkok's population of 40, aged 18–24 years. In 2019, we developed a free model-based virtual game on Unity for ...
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    Guidelines for creating tourism competitive advantage to enhance the tourism resource component Case study : Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province 

    ภาวิณี สุขบรรเทิง; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    The objective of this research was to study the composition of tourism resources of the Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province.  This study aims to assess the potential components of tourism resources and the competitive advantage of the Ban Don Nai community.  Also, it was to analyze the composition of tourism resources that affect the building of the competitive advantages while finding ways to upgrade the components of tourism resources to create a competitive advantage there. The research ...
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    CONFIRMATORY FACTOR ANALYSIS OF THE TOUR BUS' SERVICE QUALITY FOR CHINESE TOURIST IN THAILAND 

    ปวีณา ดาเหลา; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    The objectives of this research are 1) to study the confirmation element of tour bus service quality of Chinese tourists in Thailand 2) to study tour bus service quality in Thailand to affecting the satisfaction of Chinese tourists 3) to propose guidelines for the development of tour bus services in Thailand for Chinese tourists. This research used quantitative approach which collecting data from 415 Chinese tourists traveling to Thailand on a group tour and take the tour bus to travel to various places through five leading inbound tour operator ...
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    THE LUXURY OUTBOUND TOUR OPERATOR COMPETENCY DEVELOPMENT MODEL FOR HIGH-END THAI TOURISTS TO RUSSIAN FEDERATION 

    Sirinpa Wongsaroj; Therdchai Choibamroong; Therdchai Choibamroong (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    Owning to the growth of outbound tourism, traveling abroad is undeniable. The development of this research could enhance competency level of the luxury outbound tour operator and draw the numbers of high-end Thai tourists to travel to Russia with Thai owned tour operators and generate income to Thailand instead of to foreign outbound tour operators. 4 research objectives were investigated to achieve the competency development model of luxury outbound tour operators for high-end Thai tourists traveling to Russian Federation, including 1) to create ...
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    A Comparative Study of Legal Measure to Prevent Cyberbullying in Children 

    ลิขสิทธิ์ ศุภการ; Thitat Chavisschindha; ธีทัต ชวิศจินดา (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    Currently, Thailand does not have a definition of online bullying, nor measurement set up to prevent it among children.  In terms of policy and enforcement, there are no any direct agencies to take a response for such matter. As a result, Thailand is unable to effectively solve the situation. In this research, the author focus on the problem when children face a cyberbullying by studying the definition, law enforcement implementation, and power also duties of accountable agencies in domestic and aboard through a comparative study on both Thai and ...
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    BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE 

    Nisachol Ratanasachol; Yubol Benjarongkij; Yubol Benjarongkij (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...
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    STRATEGIC MARKETING PROMOTION FOR THE EXPERIENTIAL THAI LOCAL FOOD FESTIVAL DEVELOPMENT: A CASE STUDY OF PHUKET, THAILAND 

    Kittiya Keadplang; Watsida Boonyanmethaporn; Watsida Boonyanmethaporn (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    This research has the purpose to 1) examine local food festival market segmentation of tourists to local food festival in Phuket, Thailand, 2) investigate the underlying factors of perceived value and experience economy of tourists in a local food festival in Phuket, Thailand, and 3) examine the positive influences of perceived value, experience economy on behavior intention and tourist’s loyalty for the tourists in local food festival in Phuket, Thailand. This research uses mixed-methods research. First, the research used a quantitative research ...
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    ORGANIZATIONAL LEARNING IN PRIMARY HEALTH CARE UNITS FOR COMMUNITY DEVELOPMENT IN KLONGSAN DISTRICT 

    Chayapon Soontornwiwattana; Sombat Kusumavalee; Sombat Kusumavalee (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    This research aimed to study the organizational learning (OL) of the Thai private primary care unit (PCU) by exploring the phenomena. This organizational research chose an individual PCU to examine the organizational identity of the learning process. Thus, this research was qualitative under phenomenology, exploring the organization's experiences. As the former private PCU, Nan-Ah hospital was selected for its outstanding performance: leader in establishing warm community clinic association, best case study award in knowledge development, and ...
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    Factors Affecting the Contaminated Microplastics Information Exposure and Behavior of Using Plastic in Daily Life 

    ภารดี พันธุ์ศรีวรพงษ์; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    The purpose of this study is to investigate factors affecting the contaminated microplastics Information exposure and behavior of using plastic in daily life among people in the Bangkok Metropolitan Region, to search for the relationship between knowledge, belief and fear about microplastics contamination with exposure to information on microplastics contaminated and behavior of using plastic products in daily life and then to propose appropriate guidelines for preventive management on problems of microplastics contamination including the behavior ...
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    A MODEL OF LANNA BOUTIQUE SMALL HOTEL'S SERVICE QUALITY, CUSTOMER SATISFACTION AND PERCIEVED VALUE INFLUENCING BEHAVIORAL INTENTION, A CASE STUDY OF CHIANG-MAI, THAILAND 

    Nutthaporn Wongprateep; Watsida Boonyanmethaporn; Watsida Boonyanmethaporn (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    The service quality model of a small boutique hotel in Lanna style: a case study of Chiang Mai province. The purpose of the dissertation is to study and analyze the confirmatory factor analysis components of service quality that affect the perceived value, customer satisfaction, and behavioral intent. To test the structural equation model of the service quality factor of a small boutique hotel in Lanna style affects behavioral intentions. To suggest the service quality model of a small boutique hotel in Lanna style. The quantitative method was ...
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    Gamification for Fake News Literacy from Design Thinking Process Approach 

    ลลิดา วาระเพียง; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    Technology evolution affected people's behavior and media exposure to a digital society, in which news from social media takes an important role. Nowadays everyone can be an information receiver, sender, and sharer, so it is difficult to exterminate Fake News. This study was research and development and aims to develop a Board Game for fake news education and literacy and evaluate a board game from tester satisfaction and tester opinion. The research consisted of three phases as follows: (1) Study concepts, theoretical principles, and opinions ...
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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...
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    Promote and support in Local Governance, Case Studied, Promote the public participation in local development plan of Lakha Subdistrict Municipality 

    พรชัย สุขอยู่; Achakorn Wongpreedee; อัชกรณ์ วงศ์ปรีดี (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

             The objectives of this study are to investigate the dynamic of public participation in developmental planning process of lakha subdistrict municipality.The researcher selected lakha subdistrict municipality as studied case. The study was carried out through collection of information by secondary data studies (document data) and in-depth interviews.           The research finding are following; 1) There are five level of public participation in developmental planning process of lakha subdistrict municipality : Information acknowledgement ...