Now showing items 1-20 of 161

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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    ดลระวี สุดพุ่ม; กุลทิพย์ ศาสตระรุจิ (สถาบันบัณฑิตพัฒนบริหารศาสตร์)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    ACCEPTANCE OF RECRUITING CHATBOTS: AN EMPIRICAL STUDY ON THE RECRUITERS' PERSPECTIVE 

    DREBERT, JUDITH; Sid Suntrayuth (National Institute of Development Administration, 7/1/2023)

    In economic history, there have always been changes and disruptions within market structures and established infrastructure. One eruptive technological development is the automation of business processes. Chatbots offer a way to automate processes in an interactive-laden way via dialogues with the human inquirer. The study at hand investigates factors influencing recruiter-sided chatbot acceptance within the recruiting process. The recruiting process step of candidate interviewing serves as a high-involvement use case for the target group of the ...
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    Access to and Benefit Sharing of the Same Plant Genetic Resources in Neighboring Nations 

    จุฬาลักษณ์ โภคาสุข ปัญญจิตร; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 3/6/2022)

    This Thesis showcases a study on a problem in harnessing and sharing benefits from Plant Genetic Resources derived from the same plant type that inhabits countries that share borders, with an objective to study principles and concepts, including laws that apply to such case in both international and national levels, i.e., the Kingdom of Thailand, the Socialist Republic of Vietnam, the Lao People’s Democratic Republic, the Kingdom of Cambodia and the Federation of Malaysia; as well as to propose a solution to the problem about exploiting and sharing ...
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    ALLIANCE STRATEGIES OF CRUISE TOURISM INDUSTRY FOR CORPORATION DEVELOPMENT BETWEEN PHUKET AND SINGAPORE 

    Wattanaporn Trungtreechart; Paithoon Monpanthong; Paithoon Monpanthong (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    The purposes of this research were 1) to study cruise tourists’ behaviours; 2) to assess and compare the effectiveness of cruise tourism management between Phuket and Singapore; 3) to study the cruise tourism management factors affecting the cruise tourists’ intention to revisit; 4) to study the process to build an alliance for cruise tourism at the regional level in order to attract cruise lines to the region, and 5) to propose alliance strategies of cruise tourism for cooperative development between Phuket and Singapore. To obtain the data ...
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    ALLOCATION OF SPECIFIC GRANT FOR LOCAL AUTHORITIES IN CHONBURI 

    Wittaya Chaojaroenrat; Achakorn Wongpreedee (National Institute of Development Administration)

    This research aimed to study the policy on the allocation of specific grants to local government organizations (LGOs) from two major funding sources, which are government-specific grants and the grants from provincial administrative organizations (PAOs) in relation to the political changes. The study has two main objectives: 1) to study the government's specific grant allocation policies to LGOs since the beginning of decentralization from 2001-2018 that affect local fiscal independence and to analyze the fiscal disparity that occurred among ...
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    AN ANALYSIS OF MOTIVATIONS AND BEHAVIORS OF THAILAND INBOUND TOURISTS FROM CHINA 

    Meidan, Liu; Udomsak Seenprachawong; Udomsak Seenprachawong (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    The COVID-19 pandemic has caused a heavy blow to Thailand's economy, particularly the tourism industry. Although Thailand has lifted almost all entry controls, there is still a long road to tourism recovery. As the largest source market before the pandemic, China has reduced its quarantine length and the times of COVID tests prior to boarding and granted permission to operate Thai flights between the countries. Therefore, Thailand is upbeat about Chinese tourist arrivals. Thailand needed to learn more about the Chinese so that the challenges and ...
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    AN ANALYSIS OF THE CAUSES OF PROFESSIONALDEVELOPMENT OF ELEMENTARY SCHOOLTEACHERS IN YUNNAN PROVINCE BYINVOLUTION 

    QIU, XIAOYUAN; Zhongwu Li; Zhongwu Li (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    After the "double reduction" policy was implemented in Yunnan, it was not possible to completely achieve a balanced transition between the various stages of education within a short period of time, and the professional development of primary school teachers showed a clear appearance of "involution". The imbalance in management mechanisms leads to the involution of teachers' professional development motivation, the imbalance in incentive mechanisms leads to the involution of teachers' professional development quality, and the imbalance in evaluation ...
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    ANALYSIS OF THE SUCCESS ACHIEVEMENT OF THE RDF WASTE TO ENERGY POWER PLANT IN RAYONG PROVINCE 

    กาญจนาภรณ์ กระจ่างแจ้ง; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)

    The objectives of this research were to study the success of the RDF power plant operation in Rayong province, mechanisms and factors affecting the success of the RDF  power plant operation , and to propose a model for the RDF power plant project, as well as the sustainable management using the Sustainable Balance Scorecard (SBSC). The concpect data was analyzed through qualitative and quantitative research methodology based literature review on laws and regulations concerning eletricity production, from the interview to pepresentatives from the ...
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    BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE 

    Nisachol Ratanasachol; Yubol Benjarongkij; Yubol Benjarongkij (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...
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    Board game for developing self-awarenessthrough design thinking process in learning 

    ปราง เกียรติสูงส่ง; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 3/6/2022)

    The purpose of this study was to learn life skills and to apply design thinking process with inmates. The research method was action research. The sample consisted of 20 inmates aged 17 to 20 in Bannkaruna Juvenile Vocational Training Centre for Boys. The instruments used in this study include in-depth interview and design thinking process. The results were as follow: the subjects have low self-awareness and empathy than any other life skill component. An analysis of interview and Persona reveal that they lack of confidence, Pessimism and lack ...
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    BUSINESS CYCLES IN DIGITAL ECONOMY OF THAILAND 

    ADIREK VAJRAPATKUL; Athakrit Thepmongkol; Athakrit Thepmongkol (National Institute of Development AdministrationNational Institute of Development Administration, 12/8/2022)

    This study examines the impact of digital technology on economic volatility, also known as the business cycle, by using a famous methodology called the DSGE model. Two major models are constructed, namely the baseline one-sector model and the two-sector model. The baseline one-sector model is constructed to express the reactions of variables to technology, fiscal policy, and monetary policy shocks in both closed and open economies. The two-sector model is formulated by separating the production part of the economy into two sectors, namely the ...
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    THE CAUSAL EFFECTS OF EFFECTIVE HUMAN RESOURCE PRACTICES AND PERCEPTION OF OWN CULTURE INFLUENCING ON AWARENESS OF INTERCULTURAL COMMUNICATION TOWARD TEAMWORK PERFORMANCE AMONG 5 STAR-RATED HOTEL STAFF IN THAILAND 

    Thitima Lumliengphon; Therdchai Choibamroong; Therdchai Choibamroong (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    The hotel industry is the largest and most rapidly growing industry in Thailand. Many tourists are travelling there from many different countries around the world. The ability for hotel staffs to use multi-languages in communication with guests, such as English, Chinese and Japanese, is becoming more than ever so needed as an absolute minimal requirement. Due to widespread difficulties with the language barrier, many hotels hire native speaker to solve this problem. This study, therefore, explored the effectiveness of human resource practices ...
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    THE COMMUNICATION AND NEGOTIATION OF POWER IN DRIVING THE CITIZENSHIP RIGHTS OF THE MANIQ ETHNIC GROUP IN THAILAND 

    Chanida Rodyoo; Asawin Nedpogaeo; Asawin Nedpogaeo (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    The objectives of this study were to study the civil sector’s communication and negotiation of power in defining the meaning of the Maniq ethnic group and to investigate how the receivers decode the meaning of the Maniq ethnic group in Thai society. A qualitative research design was employed to collect data through documentary research, observations, in-depth interviews, textual analysis, and focus group discussions. The research results in the dimension of discursive production and distribution showed that the meaning of the Maniq ethnic group ...
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    Communication Factors Predicting Disease Prevention and Treatment Behaviors of People in the Regional Health Promotion Center 5 

    ปาณัสสรา วัฒนากร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 7/1/2023)

    The objectives of this research were to: 1) study expectation and opinion leadership factors affecting communication of village health volunteers (VHVs) in the prevention and control of communicable diseases, media exposure concerning health, and preventive health behavior and treatment among the general public; 2) study the relationship between communication factors and preventive health behavior and treatment among the general public; and 3) study communication factors predicting preventive health behavior and treatment among the 5th Area of ...
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    Communication for 21st century learning of the visually impaired in carpenter training program : case study of Foundation for the Employment Promotion of the Blind in Pak Kret, Nonthaburi Province  

    นรังสรรค์ ดำศรี; กุลทิพย์ ศาสตระรุจิ (สถาบันบัณฑิตพัฒนบริหารศาสตร์)

    The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...
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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...
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    THE COMMUNICATION OF THE CONTEMPORARY MEANING OF A “GOOD” DEATH IN THAILAND 

    Aree Peerapornwiput; Asawin Nedpogaeo; Asawin Nedpogaeo (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    People gave previous meanings to death in one form or another. The current communication process has been modified; "reconstruction" created a new meaning. What kind of new death is it and how is it perceived.? The objective is to study the meaning, the communication process and the perception of a "good death", a peaceful death.  This qualitative study was performed by researching documents and data collected from in-depth interviews including an analysis of relevant documents in print and electronic media. The study has revealed a new meaning, ...
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    community identity 

    LUO, XUEMEI; Zhongwu Li; Zhongwu Li (National Institute of Development AdministrationNational Institute of Development Administration, 3/6/2022)

    As the market competition environment has changed, creating value with customers has become a way for firms to get a marking advantage, and the significance of client involvement in value creation has been widely recognized. Online brand communities have gotten a lot of attention in academia and business circles as a common platform for companies and clients to collaborate to create value. However, no scholar has conducted a thorough study on the mechanism of client taking part in value co-creation in view of online community interaction and ...
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    A Comparative Study of Legal Measure to Prevent Cyberbullying in Children 

    ลิขสิทธิ์ ศุภการ; Thitat Chavisschindha; ธีทัต ชวิศจินดา (National Institute of Development Administrationสถาบันบัณฑิตพัฒนบริหารศาสตร์, 12/8/2022)

    Currently, Thailand does not have a definition of online bullying, nor measurement set up to prevent it among children.  In terms of policy and enforcement, there are no any direct agencies to take a response for such matter. As a result, Thailand is unable to effectively solve the situation. In this research, the author focus on the problem when children face a cyberbullying by studying the definition, law enforcement implementation, and power also duties of accountable agencies in domestic and aboard through a comparative study on both Thai and ...
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    A COMPETENCY ENHANCEMENT MODEL OF SMALL-SCALE RESORT ENTREPRENEURS IN SAMUT SONGKHRAM PROVINCE, THAILAND 

    WANNAPHAT PADUNGTHEIN; Therdchai Choibamroong; Therdchai Choibamroong (National Institute of Development AdministrationNational Institute of Development Administration, 7/1/2023)

    Small-scale resorts in secondary town are on factor that can help boost tourism in secondary, making the local economy to grow. It makes people in such towns earn more income and reduce of unemployment. This study investigated whether sustainability community economy could be achived. Since resorts have continuously accommodated tourists. Small-scale resort entrepreneurs play an important role in achieving economic towns. In this research study the Samut Songkhram province was selected as the geographical area of study. It is the smallest province ...