Media literacy learning schema for Thai generation Y
by Nudee Nupairoj
Title: | Media literacy learning schema for Thai generation Y |
Author(s): | Nudee Nupairoj |
Advisor: | Ousa Biggins |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Communication Arts and Innovation |
Degree department: | คณะนิเทศศาสตร์และนวัตกรรมการจัดการ |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2015 |
Publisher: | National Institute of Development Administration |
Abstract: |
The purpose of this study to is to construct a media literacy learning schema for
Generation Y based on characteristics and competencies that exist within the Thai
context. A needs assessment was conducted to evaluate Generation Y’s level of media
literacy skills in three key areas, namely, people’s ability to access, evaluate, and create
media content and information, as conceptualized in UNESCO Media and Information
Literacy (MIL) framework. The needs assessment has enabled the identification of Thai
Generation Y’s weaknesses and strengths in media literacy skills and competencies.
Through surveys and focus group discussion, the research identified the level of media
literacy skills and competencies of Generation Y in Thailand. The findings of this study
led to the conceptualization and construction of a media literacy learning schema; one
that has been verified through in-depth interviews with media literacy experts and
practitioners. |
Description: |
Dissertation (Ph.D.(Communication Arts and Innovation))--National Institute of Development Administration, 2015 |
Subject(s): | Media literacy
Technological literacy Mass media in education Generation Y |
Resource type: | Dissertation |
Extent: | 304 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | ผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของสถาบันบัณฑิตพัฒนบริหารศาสตร์ |
URI: | http://repository.nida.ac.th/handle/662723737/4420 |
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