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dc.contributor.advisorSuwaree Namwongth
dc.contributor.authorSuchawadee Limisariyapongth
dc.date.accessioned2019-08-05T08:21:59Z
dc.date.available2019-08-05T08:21:59Z
dc.date.issued2018th
dc.identifier.otherb205868th
dc.identifier.urihttp://repository.nida.ac.th/handle/662723737/4521th
dc.descriptionThesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2018th
dc.description.abstract          The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and conditional value influence to tourist satisfaction and intention to recommend visiting the destination. The outcome of this study can be used as an academic foundation knowledge, especially tourist perceived value development theory and it can also apply to a cultural tourism destination in similar area. In term of managerial contribution, the findings of this study are useful for many departments such as local authorities can help local community their destination value by promoting destination through online marketing or making advertisement. Keywords: Perceived value, Cultural tourism destination development, Tourist satisfaction, Intention to recommend, Tourist behavior intention  th
dc.description.provenanceMade available in DSpace on 2019-08-05T08:21:59Z (GMT). No. of bitstreams: 2 5821721004.pdf: 3481163 bytes, checksum: 868378dce1667ba4461caf1f73aca93f (MD5) license.txt: 115 bytes, checksum: 2047cfd32b272b6ffc853575a013e11b (MD5) Previous issue date: 1th
dc.format.extent127 leavesth
dc.format.mimetypeapplication/pdfth
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjecte-Thesisth
dc.subjectCultural tourism destinationth
dc.subject.otherTourismth
dc.subject.otherHeritage tourismth
dc.subject.otherTourism developmentth
dc.titlePerceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin provinceth
dc.title.alternativeการพัฒนาคุณค่าแหล่งท่องเที่ยวเชิงวัฒนธรรม: กรณีศึกษาหมู่บ้านผู้ไทยโคกโก่ง จังหวัดกาฬสินธุ์th
dc.typeTextth
mods.genreThesisth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.nameMaster of Artsth
thesis.degree.levelMaster'sth
thesis.degree.disciplineIntegrated Tourism Managementth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.departmentThe Graduate School of Tourism Managementth


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