Now showing items 1-1 of 1

  • Thumbnail

    Marketing in Thai public services revisited 

    Arnuphab Raksuwan; Tippawan Lorsuwannarat (National Institute of Development Administration, 2013)

    Under the concept of New Public Management (NPM), the Office of the Public Sector Development Commission (OPDC) attempted to push forward the use of marketing concepts in public service delivery in Thai government agencies in order to enhance quality and performance in public service delivery. But there has been no study on the way those concepts have been used by government agencies or the suitability and consistency of marketing concepts in the context of the Thai public sector. The objectives of this study are to study and investigate ...