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    A study of communication performance : investigating the factors affecting the communication performance in Thai Commercial Banks 

    Atchara Juicharern; Chindalak Vadhanasindhu, advisor (National Institute of Development Administration, 2010)

    Despite the acknowledgement by numerous studies that communication is a key to organizational effectiveness, study of the communication performance is scarce. This research focuses on investigating the relationships of goal clarity, organizational culture, decentralization, and intercultural communication competence with communication performance in Thai commercial banks. A survey was conducted at the bank branches of seven Thai commercial banks that included both state-owned and private-owned banks. Due to the nature of the exploratory model of ...