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dc.contributor.advisorRugphong Vongsarojen
dc.contributor.authorVarot Panitchavit Pinpaten
dc.date.accessioned2020-06-09T02:44:14Z
dc.date.available2020-06-09T02:44:14Z
dc.date.issued2017
dc.identifierb203301
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/4986
dc.descriptionThesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2017
dc.description.abstractThe aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical service provider in Bangkok 3) the industry’s value chain structure, value chain competencies and value chain shortage/weakness. To reach research objective described above, mix methods with quantitative and qualitative research techniques were used. The quantitative research was applied to investigate customers’ need, behavior, motivation, decision making criteria, perception and decision making process in choosing the destination for obtaining medical services. The data were collected from 250 foreigners who obtained medical service in four selected well known hospital among foreigners. The descriptive and inferential statistic technics were extensively used to analyze the data. The qualitative research method was performed in two categories as, 1) to explore the competencies, strategies, competition and co-operation strategy of eight medical service providers located in Bangkok 2) to explore the structure, competencies and shortage/weakness of the value chain of medical services for foreigner, by using content analysis. The study results focal points that a model must consist of four key elements in foreigner medical service cluster, including medical service demand by the foreigner, medical service providers, suppliers and supporting industries, and regulators and facilitators. The sub-model developed for each key component are; 1) C-A-P-A-B-L-E model for supplier and supporting industry must, 2) S-P-E-C-I-A-L model for the medical service provider, 3) P-R-I-M-E model for medical service marketing to the foreign customer, and the last, 4) E-F-F-I-C-I-E-N-C-Y model for regulator and facilitator.en
dc.format.extent212 leavesen
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherNational Institute of Development Administration
dc.rightsผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของสถาบันบัณฑิตพัฒนบริหารศาสตร์th
dc.subjecte-Thesisen
dc.subjectMedical tourism’s clusteren
dc.subjectSupporting industry of medical tourismen
dc.subject.otherHealth servicesen
dc.subject.otherMedical tourismen
dc.subject.otherMedical tourism -- Thailand -- Bangkoken
dc.titleAn approach of promoting medical services to foreigner in Bangkoken
dc.title.alternativeรูปแบบการส่งเสริมการให้บริการทางการแพทย์สำหรับชาวต่างชาติในกรุงเทพมหานครth
dc.typeTexten
dc.rights.holderNational Institute of Development Administration
mods.genreDissertation
thesis.degree.nameDoctor of Philosophyen
thesis.degree.levelDoctoralen
thesis.degree.disciplineIntegrated Tourism Managementen
thesis.degree.grantorNational Institute of Development Administrationen
thesis.degree.departmentThe Graduate School of Tourism Managementen


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