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A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK

A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK

by Wirut Nakkhasin

Title:

A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK
A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK

Author(s):

Wirut Nakkhasin

Contributor(s):

NIDA. The Graduate School of Tourism Management

Advisor:

Sangkae Punyasiri

Degree name:

Doctor of Philosophy (Integrated Tourism Management)

Degree level:

Dissertation

Degree discipline:

Intergrated Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

8/8/19

Publisher:

NIDA

Abstract:

The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market orientation affecting health establishment performance in Bangkok. The research method of this study is a mixed method research methodology, which quantitative and qualitative approaches. The population is Thailand’s health establishments managers. The sample size was 412 managers, derived using statistical methods to determine a size which yields validity and reliability. The results reveal causal relationship model between market orientation, extended market orientation, strategic management, and health establishment performance as follow structured equation: SM = 0.84MO + 0.40EMO and PER = 0.80SM

Description:

NIDA, 2018

Subject(s):

Arts and Humanities

Type:

Dissertation

Language:

en

Rights holder(s):

NIDA

URI:

https://repository.nida.ac.th/handle/662723737/5004
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  • Dissertations, Theses, Term Papers [89]
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Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center
Tel: (+662) 727-3737, (+622) 727-3743    Email: services@nida.ac.th
 

 

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