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dc.contributor.advisorSangkae Punyasirith
dc.contributor.authorWirut Nakkhasinth
dc.date.accessioned2020-06-12T08:16:26Z
dc.date.available2020-06-12T08:16:26Z
dc.date.issued2018th
dc.identifier.otherb208148th
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/5004th
dc.descriptionThesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2018th
dc.description.abstractThe research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market orientation affecting health establishment performance in Bangkok. The research method of this study is a mixed method research methodology, which quantitative and qualitative approaches. The population is Thailand’s health establishments managers. The sample size was 412 managers, derived using statistical methods to determine a size which yields validity and reliability. The results reveal causal relationship model between market orientation, extended market orientation, strategic management, and health establishment performance as follow structured equation: SM = 0.84MO + 0.40EMO and PER = 0.80SMth
dc.description.provenanceMade available in DSpace on 2020-06-12T08:16:26Z (GMT). No. of bitstreams: 2 5611731012.pdf: 5517022 bytes, checksum: 413fb32ebcf30b9d304711afc7f4b1c1 (MD5) license.txt: 115 bytes, checksum: 2047cfd32b272b6ffc853575a013e11b (MD5) Previous issue date: 8th
dc.format.extent297 leavesth
dc.format.mimetypeapplication/pdfth
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjecte-Thesisth
dc.subjectHealth care facilityth
dc.subject.otherCommunication in marketing -- Thailand -- Bangkokth
dc.subject.otherHospitality industry -- Marketingth
dc.titleA causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkokth
dc.typeTextth
mods.genreDissertationth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.nameDoctor of Philosophyth
thesis.degree.levelDoctoralth
thesis.degree.disciplineIntegrated Tourism Managementth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.departmentThe Graduate School of Tourism Managementth
dc.identifier.doi10.14457/NIDA.the.2018.17


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